Guerilla Marketing Brainstorming Thread!
POSTED BY: 11thHour
UPDATED: Thursday, March 15, 2007 17:38
VIEWED: 29134
PAGE 6 of 8
Kurya:
You wouldn't have to be female to participate if you wanted to. If you've been attending 'Cons for a while and following SF for a while, then you are aware of the shift in the male/female ratio (in particular for Firefly)and another voice would be gratefully appreciated. Lead time for print work is woefully long and will miss the major anniversary dates but is still something I'm going to explore. It is too good an idea for me to dismiss, if, and this is a big if, I can get enough people to interview
"It's said that 'power corrupts,' but actually it's more that power attracts the corruptible. The sane are usually attracted by other things than power. When they do act, they think of it as service, which has limits. The tyrant, though, seeks mastery, for which he is insatiable, implacable." The Postman
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Variety magazine is a movie industry magazine...
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I appears our guerilla marketing paid off today, with the Firefly Marathon on SciFi. Not all episodes, with censorship of such bad words as "crotch". I'd didn't check to see if the nudity was included in the 8am-6pm EST broadcast. Who watches at that time of day, retirees in old folks homes?
Quote:
Originally posted by bad2verse:Quote:
Originally posted by piratenews:
Do you happen to know Paul Topete With PokerFace ( www.pokerface.com, or pokerface.org for their political site)?
I've not met him yet,, but we correspond by email and snail mail. I'm working on a video feature presentation using his music, starting with "Freedom". The holdup is my video camerawork on this particular project, which requires EXTREME skill riding a motorcycle as the cameras mount and target for a second bike with 3 cameras. Since I'm disabled, it's very hard for me to ride a bike at that level of endurance, even tho I've ridden for 35 years, and drove race cars in Europe against the top-paid superstar racers on TV today.
Otherwise, I'll just do the usualy music videos for Poker Face, about the Illuminati, NWO, etc. I'm currently broadcasting 24 episodes from the American Scholars Symposium, where I'll use some Poker Face music videos.
Have you seen them in concert? I'd like to get some video of that.
"You can't stop the signal!"
-Mr Universe, Pirate TV
FIREFLY SERENITY PILOT MUSIC VIDEO V2
Tangerine Dream - Thief Soundtrack: Confrontation
http://radio.indymedia.org/news/2006/03/8912.php
www.myspace.com/piratenewsctv
www.piratenews.org
Does that seem right to you?
www.scifi.com/onair/
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Looking for an assist from anyone on this. It seems that one of the things that separates Browncoats from other groups is the emphasis on charitable doings. It has been pointed out on another Firefly board that this is common in other SF fan groups but I can't find it. Urgh!!!!
Does anyone else know where I can find this?
"It's said that 'power corrupts,' but actually it's more that power attracts the corruptible. The sane are usually attracted by other things than power. When they do act, they think of it as service, which has limits. The tyrant, though, seeks mastery, for which he is insatiable, implacable." The Postman
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well i just googled charity and fandom (and charity and star trek) and found someexamples.
check this page out
http://www.scifi.com/scifiwire/index.php?category=4
http://www.bbc.co.uk/cult/st/interviews/gerrold/page7.shtml
http://www.tcon.ca/tt20/index.php?pg=charityauction§ion=intro
http://hadfield.region13.org/
http://www.decipher.com/deciphercon/2002/events/prizes.html
http://www.iftcommand.com/chapters/ulysses/Adoptions.php
http://www.starwars.com/episode-iii/release/charity/
These are all examples of charity work. In terms of actual news articles well thats a bit more difficult. I know in the movie trekkies, they talked about how people do charity drives(even the klingons!). One of the organizers of the serenity screening in mtl, also helped organized charity screenings for Star wars (and Lord of the rings too I think) with proceeds going to charity.
As much as people make fun of Sci Fi geeks, we do participate in alot of good work too, browncoats and others.
I think what may be unique to the browncoats is the unified charity effort for the Can't Stop The Serenity Screenings around June 23rd, where fans in 47 cities held screenings. This was months after the release in theatres of the movie, and months after the DVD release, and yet as a collective we were able to donate a good amount to Equality Now. And this is not including any persoal donations made by fans to the organization and by the advertising raising awareness of the organization. You can go to whedonesque.com and do search for equality now for posts by Joss etc about how much that organization means to him).
Prakash
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thank you so very much. This helps enormously. Maybe a second article on SF fans and charity? I'd still like the first article to focus on Browncoats but that is just me - and hopefully everyone else on this board, but a second article on fans and charitable doings looks like another piece down the road.
"It's said that 'power corrupts,' but actually it's more that power attracts the corruptible. The sane are usually attracted by other things than power. When they do act, they think of it as service, which has limits. The tyrant, though, seeks mastery, for which he is insatiable, implacable." The Postman
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After reading this thread (yes, I read all of it, and yes, it took a while but it was worth it 
), I just had to add my two cents.
1 Cent: For any who wonder if the occasional FF re-run marathons on SciFi actually manage to reach anyone despite them starting at an un-godly 6:00am, they do. They reached me and my roommate and hooked us both into buying FF. And Serenity. And the FF Companion. And the comic books... 'Nuff said? Thought all you tried and true Browncoats might like to know you are succeeding, one night-owl at a time - or in this case a pair of night-owls.
2 Cents: Now that I've been officially hooked and buying as much merchandise/CDs/DVDs/etc., as I can get, I've also been doing my part to attract new followers in my own little way. Believe it or not, I've found that having an FF or Serenity themed background on my computer at the office is a great ice-breaker (Client: "Wow! Who is that??? - Me: "That's Inara Serra. My newest obsession from this gem of a TV show I discovered. Firefly." - Client: "Firefly? I don't think I've heard of it. Is it any good" Me: =Insert babbling ecstasy here=). Of course, not everyone can have their own personalized backgrounds at work, but I can and I've been able to spread the signal more than once that way. Subtle, true, but I imagine every little bit counts. I'm also using my car as a mobile advertisement for the show. Again, subtle, but again, it does work to get people talking, which gets them to renting, which (hopefully) gets them to buying...etc.
There, my two cents. I'll go back to my hiding place now.
"If I choose a woman, she tends to be extraordinary in some way."
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Quote:
We all bring different skills to our interest to our love of Firefly and what I'd like to try is a spec article on the show, the fanbase, for a woman's general service magazine.
This would involve interviews with fans, creators, my personal experience, and more to the point, the outcome of the involvement with the series. Many science fiction stories appeal enough to fans to have them show up in costume at 'Cons. What is unique about the fan base for Firefly is the outgrowth of initial interest in the series as a jumping off point for additional creative acts that include almost equal male and female participation. This is a far cry from my first Star Trek 'Con experience where I was the oddity, a woman (girl at the time) interested in science fiction.
Rather than wallow in a cancelled show, Firefly has provided people (of all ages, ethnic backgrounds, sex, etc) a jumping off place to create and seek additional information. Which one of us hasn't made a costume, learned some Mandarin, create fan fiction, become involved in charity, design websites, create Done the Impossible DVD, and clubs?
Firefly was more than an interesting concept that included great writing and pretty actors. growth of the characters. What other series could include a mercenary like Jayne - dangerous to all, casually without comment, brushing the hair of one of the working girls in HoG without any diminishment of his 'bad to the bone' persona?
I cannot guarantee that I can get it published in a wide circulation publication but it certainly seems worth the effort.
Can I stir any interest here, with possible interviews and use of pictures?
How's this coming? Remember, I said I'd like to participate in the article!
email me at sregonin at cas.usf.edu (regular mail is a little wonky right now) for updates.
Sue
"We gotta go to that crappy town where I'M a hero..."
_______________________________
Shiny stuff for Browncoats at:
http://www.cafepress.com/outtotheblack
http://www.outtotheblack.com
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Quote:
Originally posted by BrowncoatCompanion:
After reading this thread (yes, I read all of it, and yes, it took a while but it was worth it
1 Cent: For any who wonder if the occasional FF re-run marathons on SciFi actually manage to reach anyone despite them starting at an un-godly 6:00am, they do. They reached me and my roommate and hooked us both into buying FF. And Serenity. And the FF Companion. And the comic books... 'Nuff said? Thought all you tried and true Browncoats might like to know you are succeeding, one night-owl at a time - or in this case a pair of night-owls.
Thanks so much for posting and letting us know that those Firefly electrons beaming around in the small hours of the morn reached out and touched you and your roommate.
We loves us our Firefly marathons, but showing them during the graveyard shift? Not so much.... Ah well, it's still good to have Firefly on the air, whenever. And each new fan is another voice added to help spread the word.
Quote:
2 Cents: Now that I've been officially hooked and buying as much merchandise/CDs/DVDs/etc., as I can get, I've also been doing my part to attract new followers in my own little way. Believe it or not, I've found that having an FF or Serenity themed background on my computer at the office is a great ice-breaker (Client: "Wow! Who is that??? - Me: "That's Inara Serra. My newest obsession from this gem of a TV show I discovered. Firefly." - Client: "Firefly? I don't think I've heard of it. Is it any good" Me: =Insert babbling ecstasy here=). Of course, not everyone can have their own personalized backgrounds at work, but I can and I've been able to spread the signal more than once that way. Subtle, true, but I imagine every little bit counts. I'm also using my car as a mobile advertisement for the show. Again, subtle, but again, it does work to get people talking, which gets them to renting, which (hopefully) gets them to buying...etc.
Glad to see that you're diving right into the guerilla marketing thing so quickly. If you're interested, there's a whole collection of posters/flyers/mini-posters you can use to help promote Firefly/Serenity on my website (link in my signature line).
And since you've already demonstrated outstanding tenacity and nerve by reading through this particular thread, which took some highly surreal turns a few times, then reading all the guerilla marketing ideas on my site will be a piece of molded protein based cake.
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There, my two cents. I'll go back to my hiding place now.
Now... now... we'll hear none of that hiding stuff now. Lurking is fine sometimes, but by all means jump into some threads and get to know the folks, and let them get to know you. Discuss things about Firefly, and don't feel shy cuz you're new. Folks who've been around a while enjoy reliving the fun and excitement of discovering Firefly. You can get lots of different perspectives from fans who have been around for different amounts of time. There are also other cool message boards around, so have a looksee. There's some links at the base of my guerilla marketing website. Explore!
Welcome.
11th Hour
>>>}———————————————)))======<[]>======(((———————————————{<<<
"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
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Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes
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Hey Sue:
I tried emailing you with no success so I'll just post here.
After a bunch of changes in focus on the article I finally sent it off and I'm currently waiting on a response.
How'd the survey go?
Christine
"It's said that 'power corrupts,' but actually it's more that power attracts the corruptible. The sane are usually attracted by other things than power. When they do act, they think of it as service, which has limits. The tyrant, though, seeks mastery, for which he is insatiable, implacable." The Postman
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