Firefly and Serenity Guerilla Marketing

Guerilla Marketing Brainstorming Thread!

POSTED BY: 11thHour
UPDATED: Thursday, March 15, 2007 17:38
VIEWED: 29134
PAGE 2 of 8

Friday, August 25, 2006 12:16 AM

Just thought this quote would be good for fans to remember ~

"As long as I was able to service the characters with integrity and had enough money so that I wasn't hampered, then I would love to return Serenity to TV. I love that universe; it continues and those characters live on. There could be a series, there could be a miniseries, there could be all sorts of things. I'm not ruling anything out. I'll let it simmer for a while and see if anyone calls." -- Joss Whedon

Keep fighting the good fight.

11th Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart



Get the full scoop: http://www.fireflyfans.net/thread.asp?b=19&t=22697

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Friday, August 25, 2006 11:27 PM

Excerpt from a post from Joss today on Whedonesque ~

"Some other little irons in the fire, when they're hot I'll pull 'em out and brand you. Keep the faith, spread the love, take the red pill, smell the coffee, fight the power, do the hustle, mow the lawn, eat the rich, Mott the Hoople, kick the can, bag the toads and If They Move, Kill 'Em. xoxo -j."


http://whedonesque.com/?comments=11198#138754

Keep the faith. Fight the good fight. There IS reason to hope.

(Okay, I realize Joss was being pretty cryptic, and there's a lot of room for interpretation in what he almost says, but he already relayed news in the post about Buffyverse, Goners and Wondy Gal, so what's left... huh, HUH? Josscode has a way of getting through...)

11th "Been taking the red pill since 2002" Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart


Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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Saturday, August 26, 2006 2:38 AM

HOW DO WE GET FIREFLY BACK ON SCIFI CHANNEL?

That's the fastest way to recruit new blood.

Universal owns SciFi, and thus owns broadcast rights for both Firefly and Serenity. So Serenity needs to be looped on Scifi too.

Let's post the names, addresses, faxes, phones and emails to contact the individuals who can make this happen. Then just bug the heck out of them until they cave in to our demands.

Besides, I resubscribed to SciFi just for FF, and all I got was stinkin WWF!



"You can't stop the signal. Bastard stabbed me with a sword! Does that sound right to you?"
-Mr Universe, Pirate TV

FIREFLY SERENITY PILOT MUSIC VIDEO V2
Tangerine Dream - Thief Soundtrack: Confrontation
http://radio.indymedia.org/news/2006/03/8912.php
www.myspace.com/piratenewsctv
www.piratenews.org

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Saturday, August 26, 2006 6:07 PM

Quote:


Let's post the names, addresses, faxes, phones and emails to contact the individuals who can make this happen. Then just bug the heck out of them until they cave in to our demands.



Execs don't like that and will ask to have their names and contact details taken down. It's happened before. A letter writing campaign to the general SciFi channel address is always a good idea. Avoid emailing, the school of thought is that letter writing impresses the tv execs more.



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Saturday, August 26, 2006 6:57 PM

Quote:

Originally posted by piratenews:
Let's post the names, addresses, faxes, phones and emails to contact the individuals who can make this happen. Then just bug the heck out of them until they cave in to our demands.



We really don't want our fandom to look like a bunch of demanding kids, bugging their parents incessantly, until they get what they want. That tactic, more than likely, will place us squarely in the crazy, fringe fanatic category. Studios aren't interested in that demographic.

What studios like is a widespread audience, with a healthy represenation of the 18 to 34 crowd, that like to spend money on watching movies (or TV shows) and buying merchandise.

Look to the studios not like withholding parents, but rather as the folks with the power whom we need to demonstrate to that Firefly/Serenity is a viable and profitable business endeavor. Convince them that the 'Verse is well worth the investment of their resources.

The audience for the 'Verse has grown significantly since Serenity was first released, and it continues to grow. Our main goal as fans is to keep spreading the word, keep the demand for more Firefly/Serenity increasing. Then the studios will be motivated to make more because the 'Verse can be a great money generator, plus a critically acclaimed production, for them. That's a highly desirable combination for a studio.

11th Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com


Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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Saturday, August 26, 2006 11:53 PM

Hi, all!

I was thinking about the fact that I use a Firefly banner here and on my other Firefly forum, and use URU Live banners on my URU forums.

Which is like preaching to the choir in both cases.

So I'm switching! And it's a good thing, because now 12 forums where people don't already know (and adore) Firefly will be seeing a Firefly banner, and these two will be seeing my URU Live sig.

I finally did the math.

So please do not take this as me leaving the cause -- just putting the gif's where they'll do the most good!

Thanks so much for everything you guys do to keep our momentum going!

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Sunday, August 27, 2006 1:15 PM


Great idea SeaOtter! I don't have two things I would normally want to banner...at this point Firefly is it for me exclusively, but I just thought that since so many friends of mine are interested in doing something to help Stargate SG-1 and I was a fan too.. just not like of Firefly... that I might share a few Stargate SG-1 banners for a while on some other places I post.
Be nice to help out my friends and it's nice to tell folks in a way that's nice to look at about what we love.

Your urulive banner is cool by the way!

But...I have to admit I'll be posting with way more Firefly banners than SG-1.





Go to this thread for ways to boost the signal!
www.fireflyfans.net/thread.asp?b=20&t=23296

"You hold. Hold 'til I get back." Mal

Ask me about becoming a member of the Appreciatin' Nathan Crew!

My oh so shiny sig was made by Mary_Moo.

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Sunday, August 27, 2006 2:10 PM

Quote:

Originally posted by 11thHour:

What studios like is a widespread audience, with a healthy represenation of the 18 to 34 crowd, that like to spend money on watching movies (or TV shows) and buying merchandise.

Look to the studios as the folks with the power whom we need to demonstrate to that Firefly/Serenity is a viable and profitable business endeavor. Convince them that the 'Verse is well worth the investment of their resources.



letters (as opposed to e-mail which are easy) have been considered impressive to execs and politicians in the past,
but I think that 11th Hour is right here:
our being die hard consumers who never go away is even stronger.

I think the buying of extra DVDs AND the extra screenings of Serenity last June made a big impression....

I'll be seeing Serenity again at a theater in Oakland on Sept 21st,
right before attending the Browncoats Ball that weekend.

Star Trek managed to become a major franchize because they didn't go away, they hung in there for a decade.... I think we can manage to hold on particularly since Joss is doing his part by keeping in touch and creating some comic books to tide us over.

I'm sure we'll get our sequel (I'm still hoping for a mini series)

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Sunday, August 27, 2006 4:11 PM

There are a couple of ideas in The Annivesary Job thread too. :)
http://www.fireflyfans.net/thread.asp?b=2&t=22978

---
I NEED more Firefly. Some on execs! Get on board & take my money already!!

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Sunday, August 27, 2006 9:53 PM

Quote:

Originally posted by TVChick:
There are a couple of ideas in The Annivesary Job thread too. :)
http://www.fireflyfans.net/thread.asp?b=2&t=22978

---
I NEED more Firefly. Some on execs! Get on board & take my money already!!



Howdy ~

Just wanted to let you know that I've moved The Anniversary Job thread to the Firefly and Serenity Guerilla Marketing discussion board. Thought that would be a nice home for it because the topic is so strongly concerned with FF/S promotion.

The new link to the thread is:

http://www.fireflyfans.net/thread.asp?b=20&t=22978

Keep the shiny ideas comin'... and it's great to see such support and heart being poured into the 'Verse.

11th Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart
Firefly/Serenity Art by 11th Hour ~ http://www.11thhourart.com


Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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