NEW ~ Guerilla Marketing Bookmarks!
POSTED BY: 11thHour
UPDATED: Monday, March 17, 2008 05:22
VIEWED: 21372
PAGE 4 of 4
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Originally posted by 11thHour:Quote:
Originally posted by Stoweaway:
Bookmarks are a fabulous idea! Very subtle but extremely eye-catching.
Appreciate the positive response.
This thread is on the quiet side, which makes me wonder...
Have fans become disillusioned and don't think guerilla marketing has any effect?
I know bookmarks aren't the magic bullet that will instantly skyrocket the DVD sales... but I've seen the guerilla marketing posters and mini posters get peoples' attention. Bookmarks are subtle, but perhaps that's what will make them effective.
People are inundated with flashy big advertisements all day long, and we often zone out just to keep from suffering information overload.
But the bookmarks are something to hold in the hand, up close and draw a more quiet, direct attention. Plus they are made to be items that people use when they're taking a break to read a book, have some coffee, or do some writing. That's a great time to make a quiet, direct connection with someone when their mind is in a state that can focus better on the communication.
We have new fans joining up quite frequently. So often they are highly motivated to "do something" to help keep supporting the 'Verse and get us closer to another movie, mini series, direct to DVD... whatever! If they've never tried guerilla marketing before they might not realize that it can be very effective, and it feels great to take all that energy of loving FF/S and turn it into spreading the word. I hope the new folk, along with us vets, will give these bookmarks a try.Quote:
And, as usual, they're beautiful.
Thank you. I always work hard to represent FF/S, and that gorgeous cast, in their awesomeness as best I can. (That sentence was a bit awkward, but the feelings were sincere... heh...)
11th Hour
oooh
I have some double-sided glossy paper, like they print pamphlets on. That would be GREAT for this! :D
~Emma
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A gentle nudge to the thread to boost it back...
Every day is a good day to guerilla market Firefly and Serenity! Bring the word to new folk so they can discover the awesomeness of the 'Verse. They might be hesitant at first, after all we're all bombarded with messages of "try this" all day, but the 'Verse is one of those things that's so worth the tryin'.
Take a mosey over to my Firefly and Serenity guerilla marketing website (link in my signature block) and download a poster, bookmark, mini-poster, or two, or three... or, collect 'em all! They're much easier than pie to make. You already have a computer and Internet connection, or else you couldn't be reading this! Then just download the files, they're black and white small files and get to you lickety split. Then just print out an original, and photocopy like you mean it!
There, now you have a bunch of nifty guerilla marketing ammo to put extra power behind your word bringin'! It always help to give someone a bookmark or mini poster to help remind them to check out the DVDs. Plus when you're out there in the world and have some of these beauties with you, they can be placed in spots you think will get attention. Check out the website, lots of ideas there!
Remember each DVD sold and new fan made puts more strength behind the argument to revive Firefly/Serenity! Plus, guerilla marketing is awesome fun.
11th Hour
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"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Firefly/Serenity inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart
Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes
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Boosting the thread back on the radar...
Even during the quiet times, it's always a good time to spread the word of the 'Verse. Guerilla marketing isn't just for a special release or event, it's something to find a way to do at any good opportunity.
Download the mini-poster sheets or bookmarks to create some handy, and oh so portable, guerilla marketing items to carry with you. They're so great to give to someone when the subject of Firefly/Serenity happens to come up. (You do know how to make sure it comes up, don't you?) 
It's always great to be able to give someone a mini-poster or bookmark to help them remember to check out the DVDs. Plus, you can leave them here and there while you're out and about in the world. Place them like seeds ready to be discovered and grow more fans. (You know, if the 'Verse wasn't so awesome and cool, this kind of advice would have a spooky side to it!)
Anyhoo... just sayin' that guerilla marketing is an ongoing quest. The way to revive interest in more of the 'Verse for some studio is to keep building the audience and keeping the DVDs strong. We hold 'till Mal gets back.
11th Hour
>>>}———————————————)))======<[]>======(((———————————————{<<<
"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Firefly/Serenity inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart
Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes
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