Firefly and Serenity Guerilla Marketing

Sequel Video Campaign

POSTED BY: cygnadu
UPDATED: Friday, November 16, 2007 11:57
VIEWED: 6090
PAGE 1 of 1

Thursday, November 15, 2007 4:40 PM

Watch this:

If anyone likes it and knows other folk who will too, pass it along. We'd love to see this make it to Universal. Thanks!

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Friday, November 16, 2007 1:43 AM

I like this a lot - it's a good way to get other browncoats to send in wavecards...but maybe not the best way to get Universal's attention.

It would be cool if this got to the higher-ups - don't get me wrong, it's a good idea - but if a different message could be put together specifically for Universal, I think it would work out better.

I like it, but it's chock full of browncoat lingo and inside jokes that high-priced Hollywood execs may not get. Good idea, but maybe in a different format...?

Just my two cents

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Friday, November 16, 2007 11:57 AM

Thank-you, Staples. We wanted to keep every reference to Serenity/Firefly possible - it is a lot of inside humor - and that was completely intentional. We wanted it to appeal to the fans and the fans only just as the movie/series has. We only needed Universal to see yet another Browncoat campaign.

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME