NEW ~ Guerilla Marketing Bookmarks!
POSTED BY: 11thHour
UPDATED: Monday, March 17, 2008 05:22
VIEWED: 21372
PAGE 3 of 4
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Originally posted by zipply:
Hiya, miz 'leventh, what funny coincidence! I just stopped by the board since, well, not very often these days, we'll just sheepishly put it that way, and here I get to see the pic I took a coupla years ago! Wow, I guess it really has been that long.
Zipply,
So glad you moseyed on by and saw this thread. Yep, that shiny pic of your guerilla marketing genius does my heart good. It conjures the spirit of our fandom, fan made posters and fan powered word spreadin'... we Browncoats make our own way outside of the high falutin' mainstream advertising.
(I would have given you photo credit, but I lost some of my record keeping in the great hard drive disaster of '05.)
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It always tickles me that you like that shot; your art is magnificent stuff to use for such purpose, because it's crisp and striking and all crunchy like icicles are when you break one off the barn roof and chew on it. Or so.
Damn, that's pretty... and right poetical too.
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I remember that damp and foggy morning in Nashville when I put those posters up; big can o' spray adhesive and they went right on the big power box at the traffic light at a very busy intersection in the university area where I live. It was fun to drive by it and see folks looking at it. Man, those were the days: the movie was about to open, and we were all legendary. Guess we are still.
Beautifully stated, romantical even.
That's the spirit of guerilla marketing right there. Ain't nothing feels quite like it, and a person has to do it to really "get it". I've had me some mighty fine "midnight adventures" puttin' up my own posters... it's truly makes one feel like one of our shiny crew. We don't need no big budget, thank you very much... we can make our own kinda advertising. (Just don't get caught doin' it... heh... )
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Thing I got out of guerilla marketing was that it was just fun. Just fun, which is worthwhile for its own sake. A quick and easy cheap thrill that gives you a good feeling for hours! And relatively communicable to boot!
Browncoats were born for cheap thrills!
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Oh, also wanted to tell you, miz 'leventh, that it's great to have gotten to 'meet' you by seeing you on the Done the Impossible DVD thing (which is very cool itself).
Ah, the Done the Impossible DVD... yes, t'was fun to be a part of, though I was not at my best at the time. Interviews were done at Dragon*Con '05 I believe, and I was dealing with a toothache that had literally manifested on my flight to Atlanta! Luckily an especially shiny Browncoat had some "Spanish pain relievers" to help take the worst of the pain away.
Btw, there's some Easter Egg thing on the DVD that taps into a more extended bit with me. I haven't watched it yet, but some of it was shown at the Browncoat Back-up Bash last year. I really should check it out, who knows what I was saying under the influence of toothache, lack of sleep and "Spanish pain killers"...
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Keep up the great work and thanks for letting us do fun things with your art! (wait, that didn't sound right, but I'm not sure how to repair it...)
Knowin' that folks are using the posters makes the work worthwhile, and it's great to know y'all are having fun with them. Just, if'n you're gonna have a lot of fun with them, make sure they aren't so crinkly that no one can read 'em...
11th
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"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Cafe Press Shop ~ http://www.cafepress.com/11thhourart
Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes
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I'm still telling folks about the bookmarks, 11th, and suggested a new use just the other day.
A friend said that we should Target groups that would be inspired by Serenity, such as Libertarians (There's a comparison of Libbies and Mal in "Serenity Found"). So I told her, "why not target special interest books at the Library and bookstores, inserting Serenity Bookmarks in them?" Put Bookmarks in books about politics, spacecraft, westerns, general sci/fi, etc. You don't need to "push" folks into watching Serenifly; sometimes a nudge is all it takes.
TD/Tim :)
"Might have been the losing side, still not convinced it was the wrong one." -Mal
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In the words of the late, great, Mr. Universe, "This is gooo...Oh, man, this is goood!"
I will be purchasing some colored paper (maybe like, thick, or hard paper even..?) and inserting these in a bunch of books at the library.
Genius. The only guerilla marketing I've done in the past is moving the Firefly DVDs so that there was one in front of EVERY OTHER DVD on the shelf. I also work in radio, and - while my audience is small - I suggested Serenity as a good purchase...Now it's my turn to help even more. Thanks for the oppurtunity! I love to help a good cause!
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Here's another great topic to insert bookmarks in: Books about the Civil War and/or the ReConstruction Period.
"Might have been the losing side, still not convinced it was the wrong one." -Mal
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Hey 11th...I was all ready to start downloading and printing these off, when *BOOM!* I click on the link to download, and it says "the link can't be found" Do you have another link, or is there just something wrong with my computer...???
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Quote:
Originally posted by Staples:
Hey 11th...I was all ready to start downloading and printing these off, when *BOOM!* I click on the link to download, and it says "the link can't be found" Do you have another link, or is there just something wrong with my computer...???
No it's not your computer... and thank you for letting me know the links weren't working.
The problem was connected to a huge overhaul I just did to the site. I've been making Firefly/Serenity stuff for a while now, and the files were kinda all over the place (I have multiple AT&T locations). So I went through everything and did a big purge of files that were no longer needed (like FF/S guerilla marketing posters I did in Portuguese, French, German, etc. for marathons taking place in other countries last year... yeah, stuff like that... heh).
So I deleted great swaths of files and then moved almost all the guerilla marketing files to a more centralized location. It's a job... mostly due to the thumbnail/view/print versions of each one. Well even though I was trying to be very careful, looks like a couple of links didn't get updated. Sorry about that!
I definitely don't want to make it harder for people to guerilla market. Heck, I get all tingly when folks get enthusiastic and want to give it a whirl... so I want the posters to always be available.
The links are corrected now, so download to your heart's content... and thanks.
11th
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Quote:
Originally posted by TDBrown:
Here's another great topic to insert bookmarks in: Books about the Civil War and/or the ReConstruction Period.
Another great suggestion TD! There's definitely crossover potential by placing the bookmarks in books that have topics that somehow tie in to the 'Verse.
Firefly/Serenity is such a rich canvas there are a lot of worlds it touches upon... even costume designing! Use your imagination folks, there's LOTS of opportunities out there to spread the word.
11th
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Thanks for fixing the little glitch, 11th!
Now I think there actually might be a problem with my computer this time - I click on "bookmarks for printing" and the page opens, but the picture doesn't show up and won't let me "show picture." Anything I can do?
I just printed off the ones from "bookmarks for viewing" and they come out finr, but a little fuzzy - I assume that the only difference is that the printing ones are a little higher resolution...?
Any suggestions? If not, I could always just use the viewing ones :)
Thanks again,
Staples
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Quote:
Originally posted by Staples:
Now I think there actually might be a problem with my computer this time - I click on "bookmarks for printing" and the page opens, but the picture doesn't show up and won't let me "show picture." Anything I can do?
My first suggestion would be to try the function "Save As Target", which people have mentioned will download the file when the browser isn't displaying the file. This suggestion applies to Windows system though, so I'm kind of assuming that's the OS you're working with. I use a Mac so I'm not familiar with more ways to solve the problem when using Windows.
If this suggestion doesn't help, perhaps some computer whiz knows another approach. But please check back and report what happens.
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I just printed off the ones from "bookmarks for viewing" and they come out finr, but a little fuzzy - I assume that the only difference is that the printing ones are a little higher resolution...?
Any suggestions? If not, I could always just use the viewing ones :)
Yes, the only difference in the files is the resolution. It's really best to use the print quality files, especially for the "reviews" bookmarks which have a lot of smaller text on them. There has to be a simple solution for this, we'll figure it out... and then you can post again... and that time it will be about using the bookmarks!
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Thanks again,
Staples
You're most welcome... and thank you for jumping in to do the guerilla thang!
11th
>>>}———————————————)))======<[]>======(((———————————————{<<<
"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Cafe Press Shop ~ http://www.cafepress.com/11thhourart
Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes
NOTIFY: Y | REPLY | REPLY WITH QUOTE | PERMALINK | TOP | HOME
