NEW ~ Guerilla Marketing Bookmarks!

POSTED BY: 11thHour
UPDATED: Monday, March 17, 2008 05:22
VIEWED: 21372
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11THHOUR

Sunday, October 7, 2007 2:02 PM

Quote:
Originally posted by redhead:
Those are Beautiful! Especially the one of Zoe...Um, Nope, they are all great!

Thanks so much Redhead! I always do what I can to do right by our gorgeous crew.

11th

11THHOUR

Sunday, October 7, 2007 2:09 PM

Quote:
Originally posted by arclight:
Remember folks, print up an arm load for your next trip to the book store.

That would be shiny.

They also would be great to use at libraries where there's lot of opportunities for the bookmarks. They can be left out for people to use, or placed in books that are about subjects that are likely to attract people who would enjoy Firefly and Serenity.

Or people can just carry a batch with them and be ready to leave them in strategically useful places, or give them to people that one has been talking to about the 'Verse.

It feels great to guerilla market.

11th

DERANGEDMILK

Sunday, October 7, 2007 4:00 PM

You are just to damn cool 11th hour! I'm gonna have to go buy some neon colored paper.
-e

"Storms getting worse."
"We'll pass through it soon enough."

Vote for Firefly at http://richlabonte.net/tvvote/index.html

11THHOUR

Sunday, October 7, 2007 11:20 PM

A nudge to the thread, and a thank you to the shiny "someone" who listed this in the "News" section too.

Hopefully the extra visibility will catch more attention.

Also, thought it might be fun for folks to see what the guerilla marketing posters can do "out there in the world". Here's a pic that was posted on FFF.net a while ago...

I just love this pic.

11th

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"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

EDISON

Monday, October 8, 2007 5:59 AM

Quote:
This thread is on the quiet side, which makes me wonder...

Have fans become disillusioned and don't think guerilla marketing has any effect?

Hard to say, but I'm terminally hopeful. Bookmarks downloaded. If there's going to be a tipping point, it can't be much further off. Thanks for all your good work getting there.

Edison

11THHOUR

Tuesday, October 9, 2007 2:55 AM

Quote:
Originally posted by Edison:
Hard to say, but I'm terminally hopeful. Bookmarks downloaded. If there's going to be a tipping point, it can't be much further off. Thanks for all your good work getting there.

It's what I do.

Glad to hear you'll be making use of the bookmarks. As to "tipping point", I heartily agree. It's a matter of critical mass and heat, and everytime a new fan discovers the 'Verse, that's another person who'll spread the word.

Comes down to math. Shiny math.

11th

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

JTSKIER1200R

Tuesday, October 9, 2007 4:42 PM

Ill be putting some up at my school soon and some of the bookamarks in the library...hope that will help! I also have three copies of Firefly - 2 on loan at all times and one for me. I already have converted around 10 families doing this...

ZIPPLY

Thursday, October 11, 2007 1:16 AM

Hiya, miz 'leventh, what funny coincidence! I just stopped by the board since, well, not very often these days, we'll just sheepishly put it that way, and here I get to see the pic I took a coupla years ago! Wow, I guess it really has been that long.

It always tickles me that you like that shot; your art is magnificent stuff to use for such purpose, because it's crisp and striking and all crunchy like icicles are when you break one off the barn roof and chew on it. Or so.

I remember that damp and foggy morning in Nashville when I put those posters up; big can o' spray adhesive and they went right on the big power box at the traffic light at a very busy intersection in the university area where I live. It was fun to drive by it and see folks looking at it. Man, those were the days: the movie was about to open, and we were all legendary. Guess we are still.

Thing I got out of guerilla marketing was that it was just fun. Just fun, which is worthwhile for its own sake. A quick and easy cheap thrill that gives you a good feeling for hours! And relatively communicable to boot!

Oh, also wanted to tell you, miz 'leventh, that it's great to have gotten to 'meet' you by seeing you on the Done the Impossible DVD thing (which is very cool itself). Keep up the great work and thanks for letting us do fun things with your art! (wait, that didn't sound right, but I'm not sure how to repair it...)

SLGN

Thursday, October 11, 2007 6:12 PM

Awesome 11th! Thank you. You rock.

I haven't been by FFF in awhile, but glad I stopped in. I'm a big library user, I like to have bookmarks to leave tucked inside larger books for the next person to find. Or even in some dvd cases... the trick is they shouldn't be obvious to the staff checking materials in but the next library patron will find.

These will be great for a local convention we have next spring too.

We all want to keep the signal going but you're the one that gives us the materials, 11th! XIE XIE!

ADDED TIP: For single-sided (image-heavy) bookmarks, overhead transparency sheets work well too. Be sure that the kind you are printing can go through your printer or copier (the "wrong" ones can melt if not matched to the machine right). They make thick, durable bookmarks that look "space-y" or "sci-fi-y."

You got your marching orders- GO GET 'EM 'COATS!

______________________________________
Got Scape? Farscape now in syndication http://www.farwhat.com/

WYTCHCROFT

Friday, October 12, 2007 9:20 AM

bump:)

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