Firefly and Serenity Guerilla Marketing

Buying the new 2 disc Serenity DVD

POSTED BY: Dataless
UPDATED: Monday, July 9, 2007 13:13
VIEWED: 9757
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Tuesday, May 15, 2007 10:25 PM

http://www.dvdactive.com/news/releases/serenity5.html#comments
Here's the Art Work for the BDCollector'sEdition

As for myself, I've already preordered two copies from Universal, for $19.98 each, plus shipping. Much cheaper than the eventual price, and it gets Universal's Attention, right away!

Operation Signal Boost will be starting June 1st, and we'll be encouraging folks to buy at least one copy from Universal, to send a message to them. Hope y'all will consider doing this.

http://homevideo.universalstudios.com/details.php?childId=36897


TDBrown,
Captain of the Slightly Irregular Browncoats


"Might have been the losing side, still not convinced it was the wrong one." -Mal

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Monday, July 2, 2007 6:34 AM

I don't think it matters, and here's why:

The way these things work: universal makes the thing and ships it to walmart - those are the sales figures they use. We buying it from walmart, then, merely encourages walmart to buy more, which is what increases sales.

There's no way walmart + 100 other companies are going to gather that kind of information and submit it to...anywhere, really. That is NOT to say, however, that walmart might not release their own sales figures, as they very well might.

Feel free to correct me if I'm wrong, but this is my understanding of how it works.

--
Athenon
"My food is problematic." - River Tam

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Monday, July 2, 2007 7:08 PM

I just preordered mine, been awhile since I checked in on firefly land, so I'm glad I did :)

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Monday, July 2, 2007 10:04 PM

Quote:

Originally posted by Athenon:
I don't think it matters, and here's why:

The way these things work: universal makes the thing and ships it to walmart - those are the sales figures they use. We buying it from walmart, then, merely encourages walmart to buy more, which is what increases sales.

There's no way walmart + 100 other companies are going to gather that kind of information and submit it to...anywhere, really. That is NOT to say, however, that walmart might not release their own sales figures, as they very well might.

Feel free to correct me if I'm wrong, but this is my understanding of how it works.

--
Athenon
"My food is problematic." - River Tam



I'm going to have to agree with Ath here...all these companies really care about is the cashy money coming their way - they don't care if one person buys 3 copies, they only care that 3 copies were sold.

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Management is not responsible for ball failure

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Monday, July 9, 2007 1:13 PM

Quote:

Originally posted by Athenon:
The way these things work: universal makes the thing and ships it to walmart - those are the sales figures they use.



You are close...but "real" and "final" sales figures are figured on the back end, not "front loaded" as you have surmised.

Say Walmart orders, and receives, 1000 copies. They sell 800 copies. Those 200 "extra" copies can be pulled for returns for credit. Once those "extra copies" go back to Universal, (who turns around and resells the extras to a clearance type place,) then Walmart has "sold" 800 copies, not 1000 copies.

A sale is a sale - but not all sales are created equal. Yeah, Amazon has "sold" 1.2 million copies of the new Harry Potter. But they are selling them just above cost. Scholastic (Harry Potter's publisher) understands this is the cost of business. But a copy sold at a small bookstore makes more money than one sold at Conglomo bookstore. If Amazon buys 1.2 million copies for, say, $12 a piece, Small bookstore pays $14 a piece for the same book, as they are not buying the quantity Amazon buys.

I, for one, plan to buy a copy of Serenity from Best Buy, one from Target, and one from my local video store. Both spreading the wealth, and supporting a small retailer.

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