Firefly and Serenity Guerilla Marketing

Viral Newspaper Ads

POSTED BY: 11thHour
UPDATED: Monday, June 11, 2007 02:23
VIEWED: 21783
PAGE 5 of 5

Tuesday, May 15, 2007 11:35 PM

I was making a "just for the record" short statement. There was a lot of uproar last year when a guerilla marketing campaign was being discussed, and things got heated on the boards with regard to leadership. I thought it might be helpful to make a comment on this subject so as to avoid possible misunderstanding in connection with the intention my posts.

Again it was meant as a general statement to anyone who was interested. It was not a message just for you. Your posts may have prompted the issues, and events echoing last year were rekindled, but I was making a "just for the record" post. Really.

Quote:

And btw, let's not bring up how long we've been here. It's pretty much as ugly as bring up the "sacred". And if you think that I'm bring that up b/c I'm new, check my registration date. You've been here only 5 1/2 months more than I and when we've been here on the order of 3-4 years, that number isn't terribly significant. And just because your work in more visible than mine doesn't make my work any less than yours; just not published yet.


The reference to how long I've been around was thrown in only as a passing comment. Unfortunately the limitations of 'text only' communication do not allow for vocal or facial expressions which give the comment almost a weary, throw-away quality. It was meant as a kind of inside joke with other fans... more like having fun with the notion that someone would be crazy enough to keep at the guerilla marketing gig for so long. But then, we're all a little crazy.

As to the registration dates, that wasn't really what I was thinking about. Registration dates aren't very accurate as to the presence of people on a forum. Actually I lurked around here long before I registered. I was a bit intimidated by the complexity of FFF.net at first because I didn't have a lot of experience with message boards. My reference to how long I've been around was referring to my involvement with the 'verse in general, not just this one message board.

Again, that statement was not directed at you.

Quote:


Quote:

Originally posted by 11thHour:

Now that that is out of the way, I truly hope the subject of "sacredness" doesn't rear its head again. It's very unpleasant.

Unless of course one of us insists on being called "Your Majesty", wears a shiny hat, and declares him/herself to be the King of All Londinium. That stuff has gotta stop



Now there a transparent comment if I ever saw one.



Perhaps not quite as transparent as you think. It was a joke. I assumed that bit was over-the-top enough to be understood as a joke. It was actually added to bring some humor. An exaggerated example of what a fan-gone-loopy might do, in the hopes of helping to put things in perspective.

And most of all, it wasn't about you. It really wasn't.

The "us" referred to in the "King of all Londinium" sentence was the overall "us". "Us" meaning anyone who participates in these forums.. If one of "us" starts getting all uppity, then "that stuff has gotta stop". It was an observation that the fandom wouldn't tolerate anyone who was intentionally trying to be a big shot. Any of us would put a halt to that right quick.

In fact, my post wasn't even a reply to you. I intentionally replied to one of my own messages in order to have my post be a stand alone, which was why there were no direct quotes from anyone in the message. It really was a "for the record" post to address some issue that were brought up.

Quote:

I thought that I was being clear. I thought that I had finally explained myself. But, this is ridiculous. If civil discourse is going to happen then such transparent comments cannot be posted. I thought this would be obvious, but clearly it isn't.

I think it is clear that you and FM (possibly others) have made up your minds that I'm a bastard and I think it is clear that nothing I say will change that i.e. it is clearly a lose lose situation for me.

So, until you guys are willing to see my side of things and truly want to have civil discou

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Tuesday, May 15, 2007 11:39 PM

Don't make me pull this thing over!


NotamusedFMFthemomisall


---- plus ca change, plus c'est la meme chose

Bestower of Titles, Designer of Tshirts, Maker of Mottos, Keeper of the Pyre, Owner of a too big Turnippy smelling coat with MR scratched in the neck (thanks FollowMal!)

I am on The List. We are The Forsaken and we aim to burn!
"We don't fear the reaper"

FORSAKEN original

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Wednesday, May 16, 2007 12:13 AM

Quote:

Originally posted by FutureMrsFIllion:
Don't make me pull this thing over!



*snicker*

Well, between the arm punching and the hair pulling, it's just too much of a pain to ride with FM and me.



11th Hour

P.S.

Thanks for the comedy relief...

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Wednesday, May 16, 2007 12:14 AM

Quote:

Originally posted by 11thHour:
Quote:

Originally posted by FutureMrsFIllion:
Don't make me pull this thing over!



*snicker*

Well, between the arm punching and the hair pulling, it's just too much of a pain to ride with FM and me.



11th Hour

P.S.

Thanks for the comedy relief...



its what I do funnylookinFMFisall


---- plus ca change, plus c'est la meme chose

Bestower of Titles, Designer of Tshirts, Maker of Mottos, Keeper of the Pyre, Owner of a too big Turnippy smelling coat with MR scratched in the neck (thanks FollowMal!)

I am on The List. We are The Forsaken and we aim to burn!
"We don't fear the reaper"

FORSAKEN original

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Saturday, June 9, 2007 2:32 AM

why not do this for the 23 of june? it might get people more interested in helping out with the Equality Now screenings.

it's a fabulous idea. the more that people come up with these little adds the better. and they don't need to be in the paper either. they can be on craigs list and other online advertising places - usedottawa (or your local shop) Kiji, the list goes on.

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Sunday, June 10, 2007 2:41 PM

lost - Doctor
5'10", brown hair, not weak
possible kidnapped by hill folk
if found please return to Mayfair Theater
June 23, 1:30 pm

cortex link: myspace.com/ottawabrowncoats
Central Ottawa (inside greenbelt)
Ad Id: 3301855

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Sunday, June 10, 2007 6:18 PM

I LOVE the idea of linking to a MySpace account! That's a great way to set-up an area that can be made "newbie" friendly. MySpace is a familiar format to so many people, and it can be adapted to be a slice of the 'verse.

When I originally proposed the Viral Newspaper Ads last year, the plan was to have a newbie area set up here on FFF.net. It was to be on the front page and easy to see and access. The thing is, the ads can generate the curiosity and get new folk to see what it's about, but if they just land on FFF.net without any idea of what's going on, they'll most likely get overwhelmed by such a high content front page... and we don't want to go losing folk after we've roped them in!

The newbie area got thwarted, then we still need a good place for new folk to "land" when they get intrigued by the ad. A MySpace account could be set up that's both informative, and fun. Something that a totally new person could read over and get some good overall info on the fandom, and Firefly/Serenity. Then from the MySpace spot, they could be directed to other links and info.

The MySpace set up for the Ottawa Browncoats is mighty shiny indeed! The fans need to also set up a general Firefly/Serenity MySpace geared to as a great introduction of the 'verse to any brand new person, who we hope is a 'browncoat waiting to happen'!

Wow, so good to see this idea get rejuvenated in the spirit it was intended. Keep the suggestions coming and we can get some traction here!

11th Hour

P.S.

Quote:

Originally posted by fillionaire:
lost - Doctor
5'10", brown hair, not weak
possible kidnapped by hill folk
if found please return to Mayfair Theater
June 23, 1:30 pm

cortex link: myspace.com/ottawabrowncoats
Central Ottawa (inside greenbelt)
Ad Id: 3301855



Your ad idea is fun. Just a couple of thoughts tossed out there to maybe catch a few more eyeballs:
________________________________________________

LOST
Pompous Doctor and his Crazy Sister
(Possibly kidnapped by hill folk)
Important they be returned by
JUNE 23 at 1:30 p.m.
to the MAYFAIR THEATER

• One of them knows a BIG SECRET •

Cortex link: myspace.com/ottawabrowncoats
Central Ottawa (inside greenbelt)
Ad Id: 3301855

________________________________________________

If you like any of the suggestions for the ad, please feel free to use all, some, or none. Most of all, kudos for diving into the guerilla marketing pool! Everything thing we do to promote the 'verse in a positive way, makes a difference. 11th

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
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Monday, June 11, 2007 2:23 AM

well the myspace can be adapted for any use after the shindig. we plan on posting how the event went and then it will be not much there until we do it again next year. it can easily be made into a newbie space. in fact i welcome any content that anyone wants to put up.

Quote:



The MySpace set up for the Ottawa Browncoats is mighty shiny indeed! The fans need to also set up a general Firefly/Serenity MySpace geared to as a great introduction of the 'verse to any brand new person, who we hope is a 'browncoat waiting to happen'!

Wow, so good to see this idea get rejuvenated in the spirit it was intended. Keep the suggestions coming and we can get some traction here!

11th Hour

P.S.



Your ad idea is fun. Just a couple of thoughts tossed out there to maybe catch a few more eyeballs:
________________________________________________

LOST
Pompous Doctor and his Crazy Sister
(Possibly kidnapped by hill folk)
Important they be returned by
JUNE 23 at 1:30 p.m.
to the MAYFAIR THEATER

• One of them knows a BIG SECRET •

Cortex link: myspace.com/ottawabrowncoats
Central Ottawa (inside greenbelt)
Ad Id: 3301855

________________________________________________

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