Firefly and Serenity Guerilla Marketing

Organise the revolution-for all FF fans

POSTED BY: Anduine
UPDATED: Sunday, May 13, 2007 22:26
VIEWED: 47655
PAGE 13 of 17

Wednesday, May 9, 2007 6:17 PM

Quote:

Originally posted by artcat81:
Oh my! folks are talking about me in a good way...



It's your hair, Artcat. That long, beautiful hair of yours!

I've been lurky on this thread for some time, and am putting my $1.25 in now.

Anduine & Redhead( and anyone else so like minded): Have you considered joining the guerilla marketing efforts already in place with Tim (TD) and Diane (the beautiful FollowMal) (But I'm sure TD is purty, too.)? Instead of branching off, doing your own thing in small numbers, join with those who have been doing this for a long, long time, and who have a serious Browncoaty reputation!

Some of us (read: me) do our guerilla marketing very quietly. I buy copies of the dvds and give them to libraries and military bases. I also use 11th Hour's stickers and place them in copies of Serenity at video stores. But that's me.

Doesn't it make more sense for you to join up, rather than splinter off? I would think TD and FM would be thrilled to have folks as shiny as yourselves on board.

Rather than take on the world like Don Quixote, I would think you would appreciate (and I think you do) the input from such veterans as B!x, FMF, FM, Sig & Artcat.

EDIT: Forgot to agree; the title of this thread is ...a little off putting. I, for one, am quite a serious little Browncoat. There are many, many 'Coats just as serious as me, but in their own way. Be a little more inclusive next time!

***Whoa, Good letter, Diane!***


------------------------------------------------

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Wednesday, May 9, 2007 8:38 PM

Quote:

Originally posted by Anduine:
What???

Just got on this morning and to my surprise this thread is now listed in Guerilla Marketing as opposed to the General Discusion board.

I know in my ignorance this posted both here and in General. And then a Cat takeover (which is a bit surreal) but an confusing welcome to a first post.

But how or who switched it over to here? I placed it in General because I felt that it was getting more exposure. Which I think it was.

This may be the better place or more appropriate place for it, but some explanation or justification would be nice before it's arbitrarily done by someone.



I'm the "someone". I moved this thread. Moving it wasn't "arbitrarily" done.

Why? Because:

• The thread topic is most definitely guerilla marketing, so this is the appropriate section.

• Threads listed in the General Discussions folder become one of many, in a very active section. The chances of the thread falling off the home page increase dramatically. Staying on the front page, and grouped with related topics, helps generate heat, and assists in keeping all the promotional ideas together so fans can better participate.

• The Firefly and Serenity Guerilla Marketing section was created specifically to help focus fan activities and continue to keep guerilla marketing alive.

I moved the thread to help everyone. If y'all don't want the thread to be here, then just say so. I'll move it back to General Discussions.

11th Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Cafe Press Shop ~ http://www.cafepress.com/11thhourart


Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Wednesday, May 9, 2007 9:16 PM

I think coordinating a digg submission would be a really good idea. A ton of people check digg all the time, and it's getting double it's normal visitors since this huge bruhaha about the HD-DVD AACS code being released ( I was on Digg when the submissions started flowing in, and if you were too, you'll understand).

The DIGG submission should link to this thread or another site which has this idea on it and say something to the tune of "Fans boycott FOX advertisers to bring back FIREFLY".

I tried the digg thing already but it didn't get enough diggs. If we coordinate the date though, I'm sure we could get it on the front page, and if we get over 1,500 we'll probably be in the top 10 (BIG DEAL).

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Wednesday, May 9, 2007 9:17 PM

Quote:

Originally posted by 11thHour:
Quote:

Originally posted by Anduine:
What???

Just got on this morning and to my surprise this thread is now listed in Guerilla Marketing as opposed to the General Discusion board.

I know in my ignorance this posted both here and in General. And then a Cat takeover (which is a bit surreal) but an confusing welcome to a first post.

But how or who switched it over to here? I placed it in General because I felt that it was getting more exposure. Which I think it was.

This may be the better place or more appropriate place for it, but some explanation or justification would be nice before it's arbitrarily done by someone.



I'm the "someone". I moved this thread. Moving it wasn't "arbitrarily" done.

Why? Because:

• The thread topic is most definitely guerilla marketing, so this is the appropriate section.

• Threads listed in the General Discussions folder become one of many, in a very active section. The chances of the thread falling off the home page increase dramatically. Staying on the front page, and grouped with related topics, helps generate heat, and assists in keeping all the promotional ideas together so fans can better participate.

• The Firefly and Serenity Guerilla Marketing section was created specifically to help focus fan activities and continue to keep guerilla marketing alive.

I moved the thread to help everyone. If y'all don't want the thread to be here, then just say so. I'll move it back to General Discussions.

11th Hour

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Cafe Press Shop ~ http://www.cafepress.com/11thhourart


Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes



It does make sense to me that it may be the better place. So well done. I just wish someone had given me a heads up first. Since I had a bit of a panic finding it again I thought someone else may also. As I already see from the majority of posts today a pretty sharp decrease and little to no of the new people that were posting before.

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Wednesday, May 9, 2007 9:17 PM

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Wednesday, May 9, 2007 9:40 PM

Quote:

Originally posted by Anduine:
It does make sense to me that it may be the better place. So well done. I just wish someone had given me a heads up first. Since I had a bit of a panic finding it again I thought someone else may also. As I already see from the majority of posts today a pretty sharp decrease and little to no of the new people that were posting before.



Didn't realize it would be a problem. The thread will still appear the same way in the main upper section, depending on its activity, whether it is in either section. The main benefit of being in the guerilla marketing section is that it will stay on the front page longer because it will actually be visible in two areas instead of just one. Moving this thread has increased its visibility.

If there's a big upsurge in guerilla marketing thread activity, the thread may get knocked "out of the box" from time to time... but that would be a good thing. That would mean folks are becoming more involved. Just keep the thread active, and not with just a *bump*... keep adding new info and ideas. This goes for everyone!

As to the drop off in activity, well this is where the rubber hits the road. When a thread like this is first started it will get a lot of initial input and activity, as you saw. After many ideas are tossed around and folks have said their piece, then the next stage after the talkin', is the doin'.

Doin' is harder, takes more work and time than just postin'.

My suggestion at this point is to pull out the ideas that seem to have received the best support and create separate threads for them. Start building a base of folks who are willing to participate in making the plans happen. Coordinate with other forums too.

This thread is still very useful to welcome more ideas, which I hope will continue.

I started a guerilla marketing brainstorming thread a while back. It began well, lots of positive input, then it got trashed by one poster who choked it with negative posts that had nothing to do with guerilla marketing.

There's a lot of good folk here willing to dive in and do what they can to support the 'verse. There's also a destructive few who make the fight that much harder. Sometimes their negativity is so persistent it smothers the efforts of others.

Good luck. I'm always around to do what I can.

11th Hour

P.S.
Regarding the drop off in activity, an additional thought: Part of the initial activity of this thread was due to the slightly inflammatory title. Some fans might take offense to not being included in the "serious FF fan" category if they are not part of your defined "revolution". In fact some fans did post messages to this effect in this thread. After the ruffled feathers were smoothed, the thread will equalize to reflect those who are interested in purusing the ideas you've suggested, and hopefully more forward from there. ~ 11th


>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Cafe Press Shop ~ http://www.cafepress.com/11thhourart


Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Wednesday, May 9, 2007 10:23 PM

I find it weird when people call me a vet. It honestly doesn't feel that long. Guess I've been having too much fun to realize


@Anduine:

I'm glad what I'm saying is coming off well. Hopefully, I can keep it up

Although Guerilla Marketing does have its own section on the front-page, please note that those threads also show up in the Main Discussions list as well. So, this thread still does have good exposure.



Regarding organization of groups. As have been pointed out, there are many groups out there that are quite organized and doing good work. This is both a good thing and a bad thing. The good part is obvious. The bad part being that any project that someone might want to join might be lost in the shuffle or not found at all. Redhead has pointed out this difficulty.

So, here's my suggestion (hopefully I don't make ass of myself b/c I missed a link above that is doing just this). Make a site that is basically a blog for /all/ the different projects. There could be a list where each project's contact info is listed with a brief description. Each project could then blog current activities. Sure there are sites that have a section that lists groups, but not what they're doing. It actually takes (significant) effort to find out what's going on, who's doing what, etc (again, as Redhead pointed out). *A lot* of people will give up.

The nice part about a site like this is that it'd be relatively easy to setup and would be quite low maintenance. Especially if blogging responsibilities were given to the projects (?). This would leave the maintainers time to participate in any given project as well.

Comments?

----
I am on The List. We are The Forsaken and we aim to burn!
"We don't fear the reaper"

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Thursday, May 10, 2007 12:05 AM

sounds good to me Sig. You old veteran you!


---- plus ca change, plus c'est la meme chose

Bestower of Titles, Designer of Tshirts, Maker of Mottos, Keeper of the Pyre, Owner of a too big Turnippy smelling coat with MR scratched in the neck (thanks FollowMal!)

I am on The List. We are The Forsaken and we aim to burn!
"We don't fear the reaper"

FORSAKEN original

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Thursday, May 10, 2007 12:34 AM

Quote:

Originally posted by FutureMrsFIllion:








Quote:

Originally posted by FutureMrsFIllion:

sounds good to me Sig. You old veteran you!




To quote Grandpa Simpson:

I’m cold and there are wolves after me.

----
I am on The List. We are The Forsaken and we aim to burn!
"We don't fear the reaper"

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Thursday, May 10, 2007 1:57 AM

Sigmanuki Thanks!!

And I have to add that after initially ruffling some feathers some of you vets are coming in to add direction!

Much appreciated!

I've been going through the posts and there's quite a few brilliant take aways and discussions from many of the posters.

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME