Firefly and Serenity Guerilla Marketing

Organise the revolution-for all FF fans

POSTED BY: Anduine
UPDATED: Sunday, May 13, 2007 22:26
VIEWED: 47655
PAGE 10 of 17

Tuesday, May 8, 2007 10:20 PM

At the very least,we may come up with a blueprint on how to organize a campaign to get the attention of "the powers that be" that is based on successful past campaigns and could be used for other shows in trouble like Drive. Always keeping in mind that it is advertising dollars and Nielsen boxes that rule here.

Vote for Firefly at http://richlabonte.net/tvvote/index.html


"The lion and the calf shall lie down together but the calf won't get much sleep." Woody Allen

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Tuesday, May 8, 2007 10:49 PM

Some funny-looking sumabitch came up with a program called "FlyVote". It is a program that runs on a Windows/Mac/Linux box and assists in voting for internet polls. The main one is TV_Vote. You can vote for Firefly once every hour. So the FlyVote program pops up every hour and brings up the page to vote on. An additional feature of the program is to point people to charity sites that are important to Browncoats and the Big Damn Heros.

(The Flyvote program helped push Firefly in to the #2 position on that particular poll.)

Two things occur to me.

First:

There is strength and honor in the propensity of Browncoats to support charities. Goodworks sent money to Nathan Fillion's theatre group IN THE NAME OF BROWNCOATS. Would that convert people there to Browncoats? Hell, yes. Charity done in the name of Browncoats puts us in a fantastic light and spawns interest in Firefly/Serenity.

Positive efforts on our parts for the community as much as for Firefly.

Second:

The efforts needs "branding". Call this renewed effort "'Verse Rebirth". Create a simple graphic for 'Verse Rebirth. The letterhead for the list would have this graphic. The web site would have this graphic. Make viral videos promoting Firefly/Serenity that begin and end with this graphic and the web address. Podcasts to mention 'Verse Rebirth. The FlyVote program rebranded to support 'Verse Rebirth. Banners for 'Verse Rebirth. A uniform and bold/powerful look.

Hand out business cards with the 'Verse Rebirth logo, pointer to web site and text explanation at conventions. Provide the graphics and a file for printing the business cards as a download from the web site so that people can print their own. Hand them to friends/family.

Brand the 11thHour posters with the 'Verse Rebirth identity. Print posters, let people print their own to hang. Make stickers to put on Firefly DVDs and donate then to libraries (well, more).

This new effort certainly needs unity of purpose, but it needs to be easily identified. It needs all of us communicating well and being organized. Centralized web site, organized plan, and effective dissemination of information all under a unified look.

Dong ma?



---- ---- ---- ---- ----
FlyVote (version 2.6) Be a Big Damn Hero: http://www.usbmicro.com/misc For Windows/Linux/MacOS9/MacOSX
Vote for our Big Damn Heroes!

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Tuesday, May 8, 2007 10:57 PM

I don't want to add negativity here, because you all are so cute with your little revolution. It seems like we all go through this. Discover the 'verse through Serenity (except for you elite ones who saw the series first), go through the DVDs of the series, the sorrow of realizing that there is nothing left to watch, come here with some organized way to bring it back, finally acceptance. Frankly, I hope you pull it off and I was here to see it, however there are a few things you are going to have to consider.

1. That actors and actresses have gone on with their lives and might be unwilling to come back to it for fear of it making it appear that they are only good for playing those characters. Not to mention, the whole experience must burn a little for them.

2. The miracle was having a movie made from a failed TV show that most of the world has never hard of. Despite all the spirit we have here, very few movie studios would be likely to make that much of an investment again, given the results last time. Simply put, there are just more profitable places to invest their money and time. They thought they were going to reap big last time, and it just didn’t work out.

3. A lot of time has past, 5 years from the series, 2 years since the movie. The reality is that that is a long time in between and things have gotten cold.

4. Joss wrapped up a lot of the hanging stories lines. They would have to find some new direction to go that would be compelling enough for another series or movie.

That’s what you are up against. That being said....give 'em hell.

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Tuesday, May 8, 2007 11:07 PM

Quote:

Originally posted by Murkymerc:
I don't want to add negativity here, because you all are so cute with your little revolution. It seems like we all go through this. Discover the 'verse through Serenity (except for you elite ones who saw the series first), go through the DVDs of the series, the sorrow of realizing that there is nothing left to watch, come here with some organized way to bring it back, finally acceptance. Frankly, I hope you pull it off and I was here to see it, however there are a few things you are going to have to consider.

That’s what you are up against. That being said....give 'em hell.



Hope springs eternal in cutesy revolutions.

Well. I imagine that, in part, is the definition of being a fan....





Far better is it to dare mighty things, to win glorius triumphs, even though checkered by failure... than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.
Theodore Roosevelt

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Tuesday, May 8, 2007 11:47 PM

*** Apology for length ***
Hello to everyone here... obviously, I'm new to the board and pretty new to my fandom for Serenity/Firefly. But I must say, I have been infected on a massive level with a love for this franchise!

I have seen many many good ideas on this thread to help bring about a new incarnation of the verse. I did want to share some of my ideas and see what you all think.

First I wanted to comment on one of the ideas thrown out already. I really dig the idea of donating the movie to your local library! I think that's a super cool way to get people into it. Plus, if they're renting from a library they will probably do some research on it if they enjoy it.

Here is what I propose. Everybody knows that there are numerous fan sites for Serenity/Firefly. And it would be great to coordinate them all in this effort. The only problem is that it is VERY difficult to do that across many different websites effectively. I think one of the main goals should be to setup a website all it's own dedicated to another movie/series. Come up with a name for it that is super easy to remember... "bringbackserenity.com" , "saveserenity.com" or somesuch. I'm sure we could find a pretty good deal on webhosting and it shouldn't be that expensive even if only a handful of people wanted to chip in. You could have a forum of course, and an online petition for the new movie. If the site can pick up some steam you might even be able to get some sponsors on there.
Once the site is up then it could be up to all of us to put the word out on all those other sites as to where people can go to help. A one-stop shop so to speak. We can post info on other boards, forums, chat-rooms etc.
Another nice thing about having one outlet for this effort is that it's much easier to put out a press release for our site. News companies are always looking for soft-stories to fill up their time. And while adds in national magazines are expensive it would be far less expensive for people to run half-page or fullpage adds in their LOCAL newspaper. I know it doesn't get as much coverage but if alot of people in alot of cities did this, it could start to pay off.
If we had one central website for the effort it would also be a sinch to have flyers for the site distributed at all of the Serenity Screenings comming up this summer. Someone with some technical savvy might even be able to make a tiny trailer to show before the movie... something small but effective.

I'm sure there are a million other ways to get the word out but here's my point. Once the summer has been spent to try to gain numbers, we send a press release to Universal when they release the Special Edition, pointing them toward the "save serenity" site.
I just think that there should be one central place that anyone in the world can go to show their support for another movie or series. It's not to try to take away from all the shiny sites like this one, it's just to get everyone... forgive the expression... unified in the cause.
I also feel that any communication attempt made between the fans and a corporate entity would be taken a little more seriously if it comes from a central point and not from a handful of different fansites across the cortex.

Feel free to let me know what you think about my idea. I think it will be interesting to have input from some of the vets here as well as all the new faces such as myself. And thanks for having such a wonderful place for us to discuss such a wonderful creation!

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Wednesday, May 9, 2007 12:34 AM

Quote:

Originally posted by prototype7:

"bringbackserenity.com" , "saveserenity.com" or somesuch. I'm sure we could find a pretty good deal on webhosting and it shouldn't be that expensive even if only a handful of people wanted to chip in.




Godaddy.com has hosting at about $4/month. I have my site hosted there and have had no problems. They also have software (e.g. for forums, blogging, etc) there that can be installed at (I believe) no extra charge.

But I *really* think that it is a mistake to publicize something before critical mass is obtained. B/c if this is done, people will just see 10 or so people making a lot of noise. Not exactly a good thing.


Regarding the centralized site. Although in principle this is a good idea, there are a lot of people who don't want to register for yet another site. With that in mind perhaps it could be a meeting point for the organizers on each individual site and to display progress.

Basically, each site has a couple people that will discuss with other people from other sites at this one point. They could split up the work and then go back to there respective sites to get the "worker bees" going. At the very least, it should minimize overlap.

Thoughts?

----
I am on The List. We are The Forsaken and we aim to burn!
"We don't fear the reaper"

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Wednesday, May 9, 2007 12:46 AM

Quote:



Hope springs eternal in cutesy revolutions.

Well. I imagine that, in part, is the definition of being a fan....


Far better is it to dare mighty things, to win glorius triumphs, even though checkered by failure... than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.
Theodore Roosevelt



Which, my friend, is why I am down for anything you all want to do. It's also why I keep coming here to see if there is anything I need to get onboard with. I just think the first part of any revolution is to identify your enemies and your obstacles and your revolution has many of both.

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Wednesday, May 9, 2007 1:19 AM

To think, I've been fighting since it's cancellation, did the guerilla marketing, donated dvd's to the library, loaned them out, even tried to get my local radio and tv networks to do a story on the show, yet now that after 5 long years of fighting I've come to accept the reality of it all I'm not a true Browncoat. What am I then?

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Wednesday, May 9, 2007 1:22 AM

I don't know that this is so much a "revolution", as much as it could be considered a "troop surge," or "resumption of hostilities."

A willful incursion into Fox's "no-fly zone," maybe?


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Wednesday, May 9, 2007 2:09 AM

However, we need a way to reach people who don't check on the sites but are interested in the actual BDS/BDM without being the kind of people who check in regular.




I am sorry, but you are completely missing the point that Sig and ArtCat and perhaps even OneTrue have been making -not even taking into account that spamming is unethical and possibly illegal - it ISN'T necessary. There are several people who DO frequent this forumn that also frequent others. If something happens on one board you can be damn sure we here will know about it within minutes and vice versa. There is a lot of give and take between us. If you are attempting to mobilize Browncoats all you need to do is post it here and have it disseminated to other sites. IT WORKS. We did it with Summer of Serenity (Jesus Lord lets NOT repeat the crap that went on last year). It worked with OneTrues Equality Now screenings. It WORKS.


Sorry all, but I see us careening down the slippery slope that was the infighting with Summer of Serenity and I will be very sorry to see that happen.


---- plus ca change, plus c'est la meme chose

Bestower of Titles, Designer of Tshirts, Maker of Mottos, Keeper of the Pyre, Owner of a too big Turnippy smelling coat with MR scratched in the neck (thanks FollowMal!)

I am on The List. We are The Forsaken and we aim to burn!
"We don't fear the reaper"

FORSAKEN original

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