Firefly and Serenity Guerilla Marketing

Organise the revolution-for all FF fans

POSTED BY: Anduine
UPDATED: Sunday, May 13, 2007 22:26
VIEWED: 47655
PAGE 8 of 17

Tuesday, May 8, 2007 4:27 PM

Actually, I think a high profile ad is what we should shoot for with the newsletter to raise money for it. What would be wonderful if we could time it to the Serenity screenings so that Equality Now would get a bump also.

To paraphrase Kaylee: Whedon's Firefly is just so lush. I want to take a bite out of it all over, you know?

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Tuesday, May 8, 2007 4:54 PM

I'd chip in $50 for a Variety "Thank you Universal, now how about Serenity II, pretty please?" ad.

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Tuesday, May 8, 2007 5:10 PM

Quote:

Originally posted by xardoz:
I'd chip in $50 for a Variety "Thank you Universal, now how about Serenity II, pretty please?" ad.



Xardoz! I think you'd chip $50 for anything related to FF. But that's why were so glad to have met you!

Far better is it to dare mighty things, to win glorius triumphs, even though checkered by failure... than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.
Theodore Roosevelt

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Tuesday, May 8, 2007 5:23 PM

How about something like

"The fans of SERENITY thank Universal for their dedication to quality film.

Screenings of Serenity to benefit Equality Now will be

[list the places and times]

This film raises the bar for excellence:
[list awards.]

SERENITY: An action movie whose fans take action against injustice towards women. Now that's a concept!

Oh, and Universal, we want a sequel!"

Okay, rough but with some betas out there we could make it great.

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Tuesday, May 8, 2007 5:31 PM

Quote:

Originally posted by Anduine:
Xardoz! I think you'd chip $50 for anything related to FF. But that's why were so glad to have met you!



Well, maybe not anything. I'd flat out refuse to buy Official Cattle Droppings from "Safe". Or the fake vomit Summer Glau chucked up in Serenity.

Unless they came with autographed certificates of authenticity, that is.

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Tuesday, May 8, 2007 5:38 PM

FYI, I'm now working with the person who has been keeping people updated on the progress of Serenity going to the space station aboard STS-117 to get a dedicated site about it up.

-----

In the Portland of Oregon, Birthplace of the Global Charity Screenings Movement
PDX Browncoats, Film Action Oregon, and The Portland Mercury
present
Can't Stop The Serenity - Portland OR USA
June 22 & 23 @ the Hollywood Theatre
To Benefit Equality Now and the Women's Film Initiative
http://serenitynow.pdxbrowncoats.com/

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Tuesday, May 8, 2007 5:44 PM

Quote:

Originally posted by Roy:

Just wondering what folks would think of a monthly Email newspaper 2-4 pages hitting on main events, threads, sundries and such. A lot of folk don't have the time to wade through 100s of threads, but would still like a heads up every now and again. Needs contributers, editors and the like but can be done.

If at first we don't suceed, try, try, try again

*************************
Browncoats, are you content to see Firefly in 2nd place or would you rather see it at #1. It won't happen unless you vote.






I'll contribute...If you want me to. I might make it a slightly interesting bad idea.........

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Tuesday, May 8, 2007 7:15 PM

I do like the idea of getting a Variety ad or whatever out there, but I think we need to be realistic and admit that it would almost be impossible to get it done before June 23rd. Unless we get lucky, and one very well off Browncoat donates the funds for it in one lump sum, it's going to take time to collect $$ for the ad, and then it has to be designed so it is an attention getter, and looks professional as well. Add to the fact that I'm sure there's a deadline for advertising entries, and we're pretty much out of luck.

I think it would make more sense to design an ad to thank Universal and to ask them for BDM2 with an estimated deadline of making it happen to coincide with the release of the special edition of the BDM on DVD.

Now, the first thing we need is for someone to contact some magazines like Variety (or possibly USA today?) and get some prices for full page ads. I'm afraid that we're going to find that the cost is beyond our means, but we won't won't know until we try. We'll also need some Browncoat graphic artists to possible design the ad for free for us, and we'll need to agree on the copy, etc.

Don't be afraid to post your thoughts. Hey, these are just ideas all of us are working on. We're just in the brainstorming phase...we're throwing ideas out there, and seeing what sticks.

I'd love to see this happen, but we'd have to really get organized, and get the majority of Browncoats behinds us with their support and some money.

Mark

---
Zoë: "Preacher, don't the Bible have some pretty specific things to say about killing?"

Book: "Quite specific. It is however somewhat fuzzier on the subject of kneecaps"

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Tuesday, May 8, 2007 7:39 PM

@Anduine:

You're ignoring the ethical implications by making reference to people who already spam. The question is _not_ what other people do, it's whether it's right and whether we want to generate that image. IMO, being known to spam, if only each-other, isn't exactly a good image to have.

You're also ignoring another important fact about spam. Namely that it "works" /only/ when it's advertising a product that needs only a one time communication. So, for advertising purposes if one in a couple million works, then profit will typically be made.

BUT, what we're trying to do here is open a dialogue and get people on side. Spam is hardly an avenue to get that done. Not to mention that we hardly have a couple million emails to send to. The pretty much guaranteed outcome is that we piss off *far* more people than we get. And that's rather counter productive for our purposes here.


@Redhead:

Or one could just post a thread here and get it marked as "News Headlines" or some such.


It is no doubt that an ad in a high profile mag would bring about a fair amount of attention. But, one needs to think about what kind of attention that'd bring. IMO, it wouldn't exact be good en masse. After all, it's been how long since the show was cancelled and how long since the BDM came out? We already have a reputation of being delusional. Best not to fuel that.

Basically, we must consider how we look from that outside and let that guide our decisions. Because without outside support, anything we might try to accomplish will be doomed before it begins.



Please note that I'm not trying to poo-poo the ideas here. It just seems to me that people aren't considering the /con/ sides. Sure with any idea there will be pros. But, when one doesn't consider the cons bad things can happen. I guess you could say I'm doing some risk analysis.


IMO, anything that we might do has to "fly below the radar" until we get substantial support. That way, if the support is there, conversations will turn from, "Look at the delusional Browncoats" only, to continue, "But, there are so many people involved it isn't funny. And not just the die-hard fans either". Then things might get a second look.

Basically, critical mass is needed before public declarations are made. Otherwise, the most likely situation is that any movement we make will be written off out of hand. This has happened more than just once before. Let's not have history repeat itself again.



----
I am on The List. We are The Forsaken and we aim to burn!
"We don't fear the reaper"

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Tuesday, May 8, 2007 8:11 PM

Quote:

Originally posted by SigmaNunki:
[B]@Anduine:

You're ignoring the ethical implications by making reference to people who already spam. The question is _not_ what other people do, it's whether it's right and whether we want to generate that image. IMO, being known to spam, if only each-other, isn't exactly a good image to have.

You're also ignoring another important fact about spam. Namely that it "works" /only/ when it's advertising a product that needs only a one time communication. So, for advertising purposes if one in a couple million works, then profit will typically be made.

BUT, what we're trying to do here is open a dialogue and get people on side. Spam is hardly an avenue to get that done. Not to mention that we hardly have a couple million emails to send to. The pretty much guaranteed outcome is that we piss off *far* more people than we get. And that's rather counter productive for our purposes here.


@Redhead:

Or one could just post a thread here and get it marked as "News Headlines" or some such.


It is no doubt that an ad in a high profile mag would bring about a fair amount of attention. But, one needs to think about what kind of attention that'd bring. IMO, it wouldn't exact be good en masse. After all, it's been how long since the show was cancelled and how long since the BDM came out? We already have a reputation of being delusional. Best not to fuel that.

Basically, we must consider how we look from that outside and let that guide our decisions. Because without outside support, anything we might try to accomplish will be doomed before it begins.



Please note that I'm not trying to poo-poo the ideas here. It just seems to me that people aren't considering the /con/ sides. Sure with any idea there will be pros. But, when one doesn't consider the cons bad things can happen. I guess you could say I'm doing some risk analysis.


IMO, anything that we might do has to "fly below the radar" until we get substantial support. That way, if the support is there, conversations will turn from, "Look at the delusional Browncoats" only, to continue, "But, there are so many people involved it isn't funny. And not just the die-hard fans either". Then things might get a second look.

Basically, critical mass is needed before public declarations are made. Otherwise, the most likely situation is that any movement we make will be written off out of hand. This has happened more than just once before. Let's not have history repeat itself again.



----
I am on The List. We are The Forsaken and we aim to burn!
"We don't fear the reaper"





I agree! Thanks for the reality check. The only question I have is in regards to the spam and ethics comment to me? I dont think I made any mention of spamming. Or I'm guessing it's regarding my comments to buy an email list (which I dont think is as effective anyway).

But I especially like the comment about keeping under the radar until you've got something that will work and is credible and shiney.

But hey for everyone out there...this is just brainstorming. I think we're getting a bit of a pulse or barometer with all this. So keep the idea's BOTH pro and con flowing!!

-------------------------------------------------
Far better is it to dare mighty things, to win glorius triumphs, even though checkered by failure... than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.
Theodore Roosevelt

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