Firefly and Serenity Guerilla Marketing

Organise the revolution-for all FF fans

POSTED BY: Anduine
UPDATED: Sunday, May 13, 2007 22:26
VIEWED: 47655
PAGE 1 of 17

Monday, May 7, 2007 3:25 AM

I've read quite a few posts about the futility of trying to get Fox or another network to resurrect the series. All I can say is sad.

While there have been many serious and praiseworthy attempts at this, nothing has met with any success to date. Too many of us are content to piss and moan in our apathy and settle for another defeat from 'the man' or coporate imbeciles who feel qualified to make choices for us.

I think (and maybe in my ignorance) that what's needed here is a catalyst of some nature to organise a credible and effective campaign.

Underdogs that we are, seriously, so what if we meet with defeat. Again and again. It's far better than wallowing in self pity.

Ireland didn't win it's freedom (and still hasnt totally) in one battle.

It took years of efforts by the fans of Star Trek until we saw vindication.

For starters networks dont listen to fans...they listen to advertisers. Money talks.

If there are enough people interested here and over at other forums then... I wonder how serious Fox would be after hearing from several of it's large advertisers that there are thousands of fans willing to boycott Fox's advertisers to get our point across.

And if fans are organised enough. What would happen if in guerilla type fashion a one month period was used to not buy any product from said advertisers? How quickly do you think they would let the network know? I've worked in communications for a fortune 100 company and I can tell you from personal experience how sensitive those companies are to public opinion.

The keyword here is to organise. And one place it can start is right here. So the real question is how do we start? It will take time. It will take logistics. It will take building a group of people from all talents, which should be here and readily available, unless cynicism has prevailed. If the show is worth it, than it's worth winning, but it's also worth defeat. But at least we can make a noise that will cause a few to tremble.

I have some thoughts, but more importantly I also have some ammunition. As in the contact info for all the major advertisers on Fox. If this post get's enough of a reply or comment...then...let's take the next step and initially figure out a way to use what we have and logically plan out the attack.

Or. We can always sit around and complain.
thanks for listening,
Anduine





Far better is it to dare mighty things, to win glorius triumphs, even though checkered by failure... than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.
Theodore Roosevelt


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Monday, May 7, 2007 3:31 AM

You want to boycott FOX's advertisers in order to convince FOX to bring Firefly back when Joss once said he would not work with FOX again?

-----

In the Portland of Oregon, Birthplace of the Global Charity Screenings Movement
PDX Browncoats, Film Action Oregon, and The Portland Mercury
present
Can't Stop The Serenity - Portland OR USA
June 22 & 23 @ the Hollywood Theatre
To Benefit Equality Now and the Women's Film Initiative
http://serenitynow.pdxbrowncoats.com/

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Monday, May 7, 2007 3:35 AM

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Monday, May 7, 2007 3:41 AM

Why not for starters. He said he'd never work with them again. So have a few hundred others. Anything is negotiable. But you miss the point.

Networks do not listen to fans as much as they listen to advertisers.

If not Fox then contribute a better idea for a network. You contact let's say SciFi network...but you also start working the advertisers on that network to add weight to your request.

My point is if there are enough fans out there then there needs to be a focused and intelligent plan. I maybe quixotic but I think this is as good a place to start as any. Rather than sitting around writing posts about how futlie it is or why it cant be done.

So you make a good point. But make another good one. If not Fox than who?

thanks for reading and your comment.
Anduine

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Monday, May 7, 2007 3:48 AM

Its not so much a matter of who will do it, wether Sci-fi or FOX. However, what will matter is how vocal we are with our opinions. Im talking internet news coverage and other media interference. Our boycott against FOX wont mean jack if they don't hear about it.

Heck, if we raise enough stink (not riots mind you) we may inform many people to watch the show that they previously never heard about.

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Monday, May 7, 2007 3:48 AM

So you want to begin the conversation/campaign by picking a hapless network uninvolved in Firefly's cancellation (SciFi) and punishing them by boycotting its advertisers.

Granted, networks listen to their advertisers, but do you think that by STARTING OFF acting in an adversarial way, doing harm to a network that's done us no harm, is going to make a network like SciFi anything other than pissed off at us?

-----

In the Portland of Oregon, Birthplace of the Global Charity Screenings Movement
PDX Browncoats, Film Action Oregon, and The Portland Mercury
present
Can't Stop The Serenity - Portland OR USA
June 22 & 23 @ the Hollywood Theatre
To Benefit Equality Now and the Women's Film Initiative
http://serenitynow.pdxbrowncoats.com/

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Monday, May 7, 2007 3:59 AM

Quote:

Originally posted by theonetruebix:
So you want to begin the conversation/campaign by picking a hapless network uninvolved in Firefly's cancellation (SciFi) and punishing them by boycotting its advertisers.

Granted, networks listen to their advertisers, but do you think that by STARTING OFF acting in an adversarial way, doing harm to a network that's done us no harm, is going to make a network like SciFi anything other than pissed off at us?

-----
In the Portland of Oregon, Birthplace of the Global Charity Screenings Movement
PDX Browncoats, Film Action Oregon, and The Portland Mercury
present
Can't Stop The Serenity - Portland OR USA
June 22 & 23 @ the Hollywood Theatre
To Benefit Equality Now and the Women's Film Initiative
http://serenitynow.pdxbrowncoats.com/




Not at all. You don't have to be adversarial with any new network. This is an initial discussion. Right? Not the plan. I was offering another option to the Fox comment you raised.

Personally I think it would be better to get Joss and Fox talking too. But you may have a better idea?

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Monday, May 7, 2007 4:02 AM

Hey all,

I'm just new and I haven't had all the disappointments that you all have but I have worked on some decent sized fund raising campaigns. And I know that acting hostile to anyone who wants to make a change, effectively means change ain't happening. If we want to see Firefly return we can't just shoot down anybody who offers ideas on how to get it back.

You've raised some good objections and they needed to be voiced but lets take a chance and mull around some possible options.

For instance, boycotting the advertisers seems like a problem. What about a Buyday! It might work something like this. We pick an advertiser/company that was supportive of Firefly/Serenity and we set up a date say Aug 21 (which I think is the release day of the Special Ed.) and buy as many Universal products as we can afford. To be effective this would have to be a major campaign. YouTube trailers. Media release encouraging people to buy on that day, etc. We would need a lot of people willing to put their creative juices to work.

I don't necessarily think my idea is THE answer but its an idea. Do you have one?

To paraphrase Kaylee: Whedon's Firefly is just so lush. I want to take a bite out of it all over, you know?

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Monday, May 7, 2007 4:09 AM

Brilliant Redhead!

I think mulling around some idea's and getting people involved is exactly what's needed. The whole point is that instead of petioning the networks ONLY, we need to bring the weight of the people they respond to on the line.

I'm just trying to find out if there are enough people willing to try here...then let's mull about together and come up with a credible plan.

THANKS!

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ROY
Monday, May 7, 2007 7:06 AM


I'd be more inclined to support a "buy" campaign rather than a "boycott", the advertisers aren't the ones who burned us. Heck, they made it possible and should get something out of it.

There was a Variety add the original Browncoats brought out to thank those involved with the show. I'd imagine the major advertisers would be listed on it.

Some suggestions:
1. Determine the purpose of the campaign. What do we *realistically* expect for an outcome ?
2. We need LOTS of people to participate, not just Browncoats. Package it to appeal to Sci-fi people who want quality shows on TV ?
3. Ask those who've done it before (eg Star Trek, BSG) how they made it happen. A good way to be successful is to copy success.
4. A slogan / music / tune / logo that will be widely accepted - they work in advertising & we'll need to advertise far & wide.
5. Possibly create a website for the campaign.
6. Someone to act as a patron - we'd need a name / face. An astronaut would be shiny.

More later.



*************************
Browncoats, are you content to see Firefly in 2nd place or would you rather see it at #1. It won't happen unless you vote.
http://richlabonte.net/tvvote/index.html

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