Firefly: Relit.... E-mail Phase, January 2nd!
POSTED BY: TDBrown
UPDATED: Monday, January 29, 2007 10:08
VIEWED: 29373
PAGE 8 of 9
Some folks say they got their letters back as undeliverable....
The good people over at the sci/fi Board wanna try again! 
The correct address is:
Attn: Bonnie Hammer, President
The SCI-FI Channel
30 Rockefeller Center
New York, NY 10112
We're going to send letters out on Feb 1st, followed by e-mails on the 3rd. Anyone wanting to help out is more than welcome! 
"Might have been the losing side, still not convinced it was the wrong one." -Mal
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Bump...I'm so glad we are trying again! I forgot to mail my letter during the holiday rush but I sent an e-mail on the scheduled day. I will definatly send a letter on Feb 1st.
Thank Universal for airing Firefly in HD at
http://universalhd.com/Firefly/
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We're sending letters to a new, correct address on Feb 1st, with e-mails to follow on Feb 3rd!
Ah-HA!!! 
I called the switchboard for NBC/Universal and managed to get an Address for
The Programming Department, and for Ms Hammer. I highly suggest that every-
one who wants to do this on the 1st of Feb should write BOTH addresses, so we
can be sure that SOMEone hears us!
The Addresses are:
Programming Dept
The Sci Fi Channel
30 Rockefeller Center
New York, NY 10112
(or)
Ms Bonnie Hammer, President
The same Address.
-Evidently, Skiffy is no longer located at the Avenue of the Americas Address.....
"Might have been the losing side, still not convinced it was the wrong one." -Mal
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Hi TD,
I have sent my emails and snail mail. Today my letter was returned as not deliverable as addressed. I check your original post and sent it to the address listed. Has anyone else had this problem? I will try again and recheck address. Maybe the people at the PO ni NY couldn't read my writing.
Just wanted to check it out so as not to slow up the push.
"I'm (still) thinkin we'll rise again."
Siri
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Yes, siri, we all had that problem. it turns out we were given an incorrect address. The sci/fi address has changed, and that's reflected in the post right before yours. It's the reason why we're going to try again. They got our e-mails, but the PTB didn't get the letters. We hope to change that Feb 1st. 
"Might have been the losing side, still not convinced it was the wrong one." -Mal
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so if they got our emails, do we re-email on feb the 3rd? or is it just the letter campaign this time around?
on stand-by. this is fun. its like a guerilla war.
"shiny. lets be bad guys."
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The plan is, Mail letters on the 1st, e-mails on the 3rd if you want to. 
It is a war, sort of, but a polite one... lol
"Might have been the losing side, still not convinced it was the wrong one." -Mal
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ok, im all in. ill email again coz im overseas and i have no idea how long letters take on international mail.
"shiny. lets be bad guys."
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Just a little Bump to remind everyone that we're not through 
Letters on Feb 1st, e-mails Feb 3rd
"Might have been the losing side, still not convinced it was the wrong one." -Mal
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So I have my first version of the letter all typed up, and I'd like to show you folks for comments, criticisms, suggestions, and if anyone else wants to use it as a template (in addition to the first one from tdbrown):
Dear Ms. Hammer,
One of the more popular shows the Sci Fi Channel has aired is the Firefly series. I’m sure the ratings and audience count from your previous marathons will verify this. Currently, the Serenity and Firefly series DVDs are still top sellers at #21 and #8 respectively on Amazon.com, even after so many years, and they will continue to do this well into the future regardless of what happens. If these many people enjoy the movie and series enough to shell out hard earned cash for them this late into the game, just think of what could be done. Therefore, I have a proposal for the Summer of 2007 that will be both in your best interest and that of the public:
Firefly as a Summer Replacement Series
In the original series, there are 14 episodes counting the true pilot. If you were to show each one of them, in the DVD order as Joss had intended, you would have a perfect summer show. Since this entire series will be reruns, there will be no cost devoted to creation, only what it takes to air, which will be considerably lower than any new series and thereby maximize your profit margin. In addition, SciFi already owns the television rights to air reruns of Firefly, so there’s no money being filtered to rights costs and it should be utilized in order to make the purchase worth while. Although the channel will have to do some marketing and advertising to the public, a great deal more will be done by the current fans. Already the “Browncoats”, as they refer to themselves, have introduced countless people to the series who completely missed its brief period on Fox. Flyers and the like are already being put up just to get people to notice what Joss has created and bring them into the FIrefly ‘verse. Overall, 90% of this proposal is already completed, and the rest will be relatively cheap compared to other options.
Using the standard episode-per-week model, Firefly would span the entire summer, thereby eliminating any need for end of the season fillers. With it’s current fan base, in addition to those that will hear of it via advertisement and word of mouth, SciFi will have a vastly greater viewer base than ever before. It will bring in anyone from hard-core scifi viewers to those that have never watched a scifi before. The coherent, engaging story, if played preferably during prime time, will maximize the numbers that will be maintained week after week and increased through out it’s run-time. These viewers are then more than likely to spill out and try your other shows, improving the overall audience that SciFi reaches and in turn, the revenue generated.
Most would be content with the simple rerunning of the full series, as would I. However, there are still things that could be implemented for an even further crowd-catching draw. At either the beginning or the end of each episode, there could be an intro/closing commentary made, perhaps by Whedon or the actors themselves, or read by another host. This would help to fill the audience in a bit more on the ‘verse, behind the scenes happenings, or any other point of interest regarding that week’s episode. For a final conclusion at the summer’s end, it can be topped off by a showing of the Serenity movie, giving the audience a wrap-up that will hold for now. Depending on the numbers and the fan response, which even now looks like it will be tremendous, a new installment of the series may become plausible. Joss himself has said that he, and the actors, would love to continue the story; it’s just a matter of money. While this is all speculation, I’m just putting out on the table the possibilities that the future may hold.
Sincerely yours,
Brian Bickerton
ADDRESS
PHONE NUMBER
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