Firefly: Relit.... E-mail Phase, January 2nd!

POSTED BY: TDBrown
UPDATED: Monday, January 29, 2007 10:08
VIEWED: 29373
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FOLLOWMAL

Wednesday, January 3, 2007 8:07 AM

Quote:
Originally posted by joker23:
new guy to the show/movie and i just sent my email. i really hope it works

Welcome Joker23.. welcome home.

New folks get a virtual browncoat of their own if I'm around to catch them when they arrive.

*hands Joker23 a browncoat that fits perfectly, seein' as how it's virtual*

Thank you for taking part in the campaign. Every little bit helps and this is such a good idea.. I'm hoping SciFi takes it and runs with it!

Oh, and on topic:

I emailed and bumped too!

Ask me how to join The Appreciatin' Nathan Crew!
Go to www.goodworkspresents.org to find out how to honor the Captain!

FOLLOWMAL

Wednesday, January 3, 2007 8:08 AM

You know folks... it's not too late to snail mail and to email. If you didn't get in on this first wave of folks taking part... just fall in now and add to our numbers.

Ask me how to join The Appreciatin' Nathan Crew!
Go to www.goodworkspresents.org to find out how to honor the Captain!

TDBROWN

Wednesday, January 3, 2007 10:03 AM

A Huge Thank You to everyone who sent out letters and e-mails over the last few days!

The "project" isn't over, though. Not as long as you take an interest in promoting this idea. If you want to keep sending e-mails to Sci/Fi, that's a Shiny idea, and we won't discourage you from doing it.

-I sent 4 e-mails this morning, from 4 different Addresses!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

BOOMSHAKE007

Wednesday, January 3, 2007 4:27 PM

I really think this whole thing was a great idea and has potential for working.

I also agree with sending more, more, more. But, are more standard letters and emails going to do the trick? I don't know. SciFi is probably recieving letters and emails for all sorts of reasons, and we certainly don't want ours getting "lost" in the crowd. I think we'll have a much better chance if we break the mold. Not exactly sure how, but it needs to be done. If, among the stacks of black and white text, they start finding things, pictures, CDs with fan media, whatever, it'll stick in their mind. Very similar to how commercials work on tv; you'll always remember that one commercial where they did something crazy as you forget about all the mundane, every day ones.

TDBROWN

Thursday, January 4, 2007 12:47 AM

Quote:
Originally posted by BoomShake007:
I really think this whole thing was a great idea and has potential for working.

I also agree with sending more, more, more. But, are more standard letters and emails going to do the trick? I don't know. SciFi is probably recieving letters and emails for all sorts of reasons, and we certainly don't want ours getting "lost" in the crowd. I think we'll have a much better chance if we break the mold. Not exactly sure how, but it needs to be done. If, among the stacks of black and white text, they start finding things, pictures, CDs with fan media, whatever, it'll stick in their mind. Very similar to how commercials work on tv; you'll always remember that one commercial where they did something crazy as you forget about all the mundane, every day ones.

Thank you, BoomShake

I fully understand what you're saying, but I feel that "Plain envelope, Serious letter" was really the way to go this time around, especially when addressing the President of a Network, which we just did. When we sent Universal Mail for the Anniversary Job, we got all fanciful and fan-oriented, and that was fine because it suited what we were doing. We were thanking Universal for making the BDM, and showed our Browncoat colors in all their glory while doing so

. -That was appropriate for that situation.

I feel that the mail campaign was just how it should've been. We needed to be taken seriously, and we needed to be consistent in expressing what we wanted. I believe this approach can only Help our image as a devoted Fan Group. If they decide to ignore us, there's always the Summer of 2008, and we'll start the Project in August of THIS year, shouting at the top of our Lungs! lol

"Might have been the losing side, still not convinced it was the wrong one." -Mal

BOOMSHAKE007

Thursday, January 4, 2007 1:18 AM

mm, i see what you're getting at. i agree, we definitely needed a serious business stye letter for this campaign. Now that you point it out, the fan media may be a bit too informal, but I still think we could stand for something to make us stand out.

I'm sure there's all sorts of elegant, business like things we could do. Perhaps some sort of stationary template? When I did my letter in Pages (Mac's Word equivalent), they had business letter templates. One of em had a small logo and organization title spot at top right. maybe we could all settle on a logo for the campaign (something simple, maybe modified serenity logo) and put that up with the "Firefly: Relit Campaign" or another unified name, it would serve two purposes. 1. Give them something to remember us by. Logos are a major part of product advertisement and audience remembrance. 2. Give us a bit more unity. Right now it's a bit more like a bunch of ships sailing to the destination. If we all fly under the same flag, we suddenly become a formidable fleet.

Just a thought.

TDBROWN

Thursday, January 4, 2007 1:24 AM

And a good thought it is!

If we could get Everyone to do that, sure, I'd go for it. But as a realist, I know it's unlikely. Our Independence is part of what makes us Browncoats. On the Serenitymovie and Sci/Fi Boards, my signature with all my posts is:

Independent in Spirit, United in a Common Passion: BROWNCOATS

That, I believe, is as good a definition for us as there ever was !

"Might have been the losing side, still not convinced it was the wrong one." -Mal

ZZETTA13

Thursday, January 4, 2007 1:31 AM

Hiya fellow browncoats

BOOMSHAKE007 I think you hit on a very good idea. I'm going to wait a few days then send another letter. This time in a brown envelope and I'll put something on the front to help it stand out. Maybe fancy lettering or something,or some small chines lettering across the bottom. The letter inside will be totaly serious though.

Z

BOOMSHAKE007

Saturday, January 6, 2007 3:47 PM

One more thing. What do you think of having a similar thing to this camipain on a periodic basis. Weekly would be wonderful, but probably a bit too much to keep everyone interested. How about, say, monthly or bimonthly. Every month, on the first we mail letters and on the 4 we email, and a similar thing mid-month. Sure, everyone can do what they want in between (I know I'll keep sending letters), but this way, every single month, on the same days (around), they will get the Firefly Pile of Mail. This could have a pretty big impact on the network as they come to expect the mail.

Also, if we keep it on a regular periodic basis, we can get more involved. I know a lot of people who were away over the New Year's break and really wanted to send letters and email, but were unable to. If the mass mailing is on a set time every xxx portion of time, they could make a lot more of the mailing events. In addition, we can start spreading the word, telling everyone and anyone that's seen Firefly and wants to see it back, when the mailings occur. Each time, it'd be possible to get more people to do it. Scifi would see the Firefly Pile of Mail grow into a mountain. A mountain that can't be ignored.

TDBROWN

Sunday, January 7, 2007 1:23 PM

Well, assuming that Sci/Fi doesn't make it a Summer Series This year, I have proposed that we should try again in August, asking for the Summer Replacement Series in 2008.

I'm making an extremely rough estimate that 500-1,000 letters got there this time, and easily 1,000+ e-mails. If we wait 'til July to pump folks up again, we might get an even better response than we did this time!

As I've said many times, in Projects like this it's all about the numbers. It's sheer Volume that gets attention.

"Might have been the losing side, still not convinced it was the wrong one." -Mal

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