Firefly and Serenity Guerilla Marketing

Firefly: Relit.... E-mail Phase, January 2nd!

POSTED BY: TDBrown
UPDATED: Monday, January 29, 2007 10:08
VIEWED: 29373
PAGE 3 of 9

Monday, December 25, 2006 12:55 AM

Followmal and I were IMing each other on Yahoo today, and your dillema came up in the conversation. We both had the answer, but had forgotten to post it!

http://www.bigdamnboard.com/

The best reference board on the web, my friend!

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Monday, December 25, 2006 8:00 AM

Excellent!
Thank you.
Randy

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Monday, December 25, 2006 1:09 PM

You're Welcome, Randy

******************************



MERRY CHRISTMAS, BROWNCOATS!!

5 more days until the letter sending, and 7 to the e-mailing!
Thanx in advance

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Wednesday, December 27, 2006 2:05 AM

Hehe, now I feel a bit daft, I went on to a mini rant of exactly this sorts of thing....

http://fireflyfans.net/thread.asp?b=2&t=25962#430162

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May not be smart, and it may not please you, but you're definitely gonna see what I have to say.

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Wednesday, December 27, 2006 5:02 AM

Well, I read your post, so I'm kind of gathering that you're with us on this one, Fizzix

If that's the case, welcome aboard, and we're glad you're going to help!

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Wednesday, December 27, 2006 6:30 PM

Quote:

Originally posted by Fizzix:
Hehe, now I feel a bit daft, I went on to a mini rant of exactly this sorts of thing....

http://fireflyfans.net/thread.asp?b=2&t=25962#430162

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May not be smart, and it may not please you, but you're definitely gonna see what I have to say.



I read your post last night, Fizzix and I was going to comment and link you to this thread. LOL

I'm glad you think this is a good idea and that you might take part.

Go to www.goodworkspresents.org to find out how to honor the Captain!

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Wednesday, December 27, 2006 6:34 PM

I'm not putting it in this forum, as a poster for the BSC, because we've had this thread going for awhile, but this idea has gone out 'Verse wide thru the BSC today and hopefully some other folks will take part.

This is what I've written, as you can see I paraphrased TDBrown because his letter is very professional and worth taking note of and I hope they do.

I also made note of the fact that I'm a woman and think improving programming choices at SciFi so that women can enjoy it is a good idea. There was some discussion during the summer that Ms. Hammer was involved with decisions to do just that and liked the idea of the channel being more woman friendly. I thought it was prudent for me to mention it.




Letter:

Bonnie Hammer, President
NBC Universal | Sci Fi Channel
1230 Avenue of the Americas
New York, NY
10020

Subject: Programming Suggestion for Summer, 2007

To the Sci/Fi Programming Staff:

First of all, I'd like to point out that I'm a woman. I've
noticed that your programming has been more interesting
and exciting for women to watch. I appreciate the
thought that goes into programming choices that acheive that
end.

I'd like to also say that I'm a fan of Firefly and Nathan
Fillion and I think more women would be interested in seeing this
show.

Firefly is one of your more popular shows; Check the
Numbers from the last few "Marathons" you've had of
it, and I'm sure you'll agree that it's still quite
popular. It's also in the Interests of NBC/Universal
that it BE a popular Show. The Film Serenity is doing
well in DVD sales, and Firefly's popularity certainly
ties into that.

So... Here's what I have in Mind:
Firefly as a Summer Replacement Series

There are 14 Episodes, if you count the Pilot as One
Episode. Show the Series in the dvd Format, the way
Joss Whedon originally intended them to be. Sci/Fi
could have each Episode Introduced by one of the
Show's Cast, perhaps a different one each time, and
Joss for the Pilot Episode. The "Host" can intro an
Episode, and provide a tidbit of commentary or trivia
at the end of each Installment. Show one per week,
on the same designated night, just like a regular
Series.

The Production costs will be extremely low, compared
to the cost of a "From scratch" New Series. It'll take all
Summer and Folks can Tune in, Same Time, Same Channel
each week. It'll be a blast for those of us already familiar
with Firefly, and would Introduce an entirely New Audience
to it as well.

This could generate enough renewed interest in Firefly
to bring about interest in a Serenity Sequel, or perhaps a
Serenity-based Mini-Series. Also, if Sci/Fi is in line for the
non-paying Cable Premiere of Serenity, this would be the
PERFECT Tie-in!

I hope you all give this some serious consideration.
It could certainly work, to the benefit of all concerned.

Sincerely,


Diane Elhard
P.O. Box xxx
XXX, Missouri
XXXXX

I'm mailing this on December 30th in a plain business envelope, with Attn: Programming Staff on the
front. It will be printed on letterhead paper from my business, I want them to see I'm an adult, a business
owner and therefore someone who can purchase sponsors' merchandise. I am not making this fangirly or gushing at all. No brown paper announcing I'm a Browncoat ( heck!), no flourishes, etc. I believe that would be inappropriate. We want them to consider this a viable proposal.



Obviously, I'm not doing the letter verbatim the way Tim did it, I will be changing words, but for the sake of easy posting I copied and pasted all but my leading lines about women's programming. Everyone should use their own words, sticking to the idea of the letter as closely as possible.

I hope we can get lots of folks to take part!



Go to www.goodworkspresents.org to find out how to honor the Captain!

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Thursday, December 28, 2006 12:43 AM

Thank you for your fine BSC work, FM, and I love the revisions to the letter!

3 more days and we mail 'em!

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Thursday, December 28, 2006 7:29 AM

Just a bump to put this on top of the forum, and a thanks to FollowMal for some shiny suggestions!

I know one thing we did right
was the day we started to fight.
Keep your eyes on the prize
hold on, hold on...

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Thursday, December 28, 2006 8:41 AM

Thank you, MartianWay for the bumpage and the shiny!

Go to www.goodworkspresents.org to find out how to honor the Captain!

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