Firefly and Serenity Guerilla Marketing

Firefly: Relit.... E-mail Phase, January 2nd!

POSTED BY: TDBrown
UPDATED: Monday, January 29, 2007 10:08
VIEWED: 29373
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Monday, December 18, 2006 2:36 PM

Firefly: Relit, to put it simply, is a project where we suggest to the Sci/Fi Channel that they use Firefly as a Summer Replacement Series in 2007. Many people have already sent e-mails to them on this topic, but we want to make an impression on the top Brass, so....

On December 30th, I would like to encourage everyone to send Letters to the President of the Channel. We want to be taken seriously, so I would like to suggest that we Not send Overly decorated or "Fanboy" type letters. Let's keep it simple and to the point. Show them we're sincere and serious, and it'll improve the chances that they'll take us seriously.

The Mailing Address is:

Bonnie Hammer, President
NBC Universal | Sci Fi Channel
1230 Avenue of the Americas
New York, NY
10020


On January 2nd, which is when the letters will probably arrive, I'd like folks to send e-mails to feedback@scifi.com as well. As in all our campaigns to get noticed and get something done, it's all about Numbers. So let's drown 'em in letters and e-mails on Jan 2nd!

Here is the e-mail that I've been sending. It should serve as a fairly good template for Letters and e-mails both.

Subject: Programming Suggestion for Summer, 2007

To the Sci/Fi Programming Staff:

Firefly is one of your more popular shows; Check the
Numbers from the last few "Marathons" you've had of
it, and I'm sure you'll agree that it's still quite
popular. It's also in the Interests of NBC/Universal
that it BE a popular Show. The Film Serenity is doing
well in DVD sales, and Firefly's popularity certainly
ties into that.

So... Here's what I have in Mind:
Firefly as a Summer Replacement Series

There are 14 Episodes, if you count the Pilot as One
Episode. Show the Series in the dvd Format, the way
Joss Whedon originally intended them to be. Sci/Fi
could have each Episode Introduced by one of the
Show's Cast, perhaps a different one each time, and
Joss for the Pilot Episode. The "Host" can intro an
Episode, and provide a tidbit of commentary or trivia
at the end of each Installment. Show one per week,
on the same designated night, just like a regular
Series.

The Production costs will be extremely low, compared to
the cost of a "From scratch" New Series. It'll take all Sum-
mer and Folks can Tune in, Same Time, Same Channel each
week. It'll be a blast for those of us already
familiar with Firefly,
and Introduce an entirely New Audience to it as well.

This could generate enough renewed interest in Firefly to bring
about interest in a Serenity Sequel, or perhaps a
Serenity-based
Mini-Series. Also, if Sci/Fi is in line for the
non-paying Cable
Premiere of Serenity, this would be the PERFECT
Tie-in!

I hope you all give this some serious consideration.
It could
certainly work, to the benefit of all concerned.

Sincerely,
Timothy Dale Brown
5985 South Handy Road
Bloomington, IN 47401
Ph 81* 82* 7*15


Thank you to everyone who decides to do this. It's a simple, practical way to keep Firefly alive and Flying. Hopefully, we can get Sci/Fi to at least consider it! :)

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Monday, December 18, 2006 10:09 PM

I think that is a great idea. Living in England as I am, and with no access to anything but British terrestial TV, I won't exactly benefit from it, but I'm in for sure.

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Monday, December 18, 2006 10:48 PM

That's the spirit, Fitch! Glad to have you on board!

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Tuesday, December 19, 2006 6:02 PM

Great plan. I'm in. Now the word just needs to be spread.

________________________________
"There's no I in team."
"Well there's no you in team eitther, and if I'm not on the team, and you're not on the team, who's on the damn team! This team sucks."

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Tuesday, December 19, 2006 6:08 PM

Thanks, DeWrastler, and you're right; We need to be telling other BCs about this ASAP!

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Tuesday, December 19, 2006 7:49 PM

Quote:

Originally posted by Dewrastler:
Great plan. I'm in. Now the word just needs to be spread.



Yup! It does.

I plan to take part in this as well, sending my letter on regular plain paper in a business envelope on December 30th. I'll probably paraphrase TD.. his letter is very professional and respectful. Then I'll follow that up with an email on January 2nd.

I'll initiate a BSC post on this to go out on December 27th. And I'll spread it and bump it on the boards before hand, hoping to get folks to thinking about preparing their letters beforehand.

I'm going to make mine out during the process of doing my late ( because of B3, what better reason could I have!!) Christmas cards.



Go to www.goodworkspresents.org to find out how to honor the Captain!

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Tuesday, December 19, 2006 8:00 PM

I'm in too!

76th Battalion
Private

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Wednesday, December 20, 2006 10:13 PM

Thanks FM and Roon!

The more folks know about this, and send mail and e-mails, the more likely that we Might have FF to watch this coming Summer!

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Wednesday, December 20, 2006 11:03 PM

Good idea!

Of course any Firefly right now would be sans Fillion and Torres... at least until Fox cancels two MORE Tim Minear shows (Standoff and Drive).

www.stillflying.net: "Here's how it might have been..."

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Wednesday, December 20, 2006 11:07 PM

Uh, we're not talking about New shows this Summer. We're talking about convincing Skiffy to show the Existing Episodes as a Summer Series. This could potentially lead to bigger and better things.

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