Firefly and Serenity Guerilla Marketing

What did your letter say?

POSTED BY: DevonNite
UPDATED: Monday, October 2, 2006 16:40
VIEWED: 8576
PAGE 2 of 2

Friday, September 29, 2006 8:07 PM

Good job at mentioning the Special Edition DVD. A Special Edition DVD release will only mean more money for Universal.

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Friday, September 29, 2006 8:09 PM

Universal has to pay for the rights to re-air the series. Universal is the parent company of SciFi Channel.

Universal has full control on what is shown on SciFi Channel.

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Friday, September 29, 2006 9:15 PM

Also in the letters it might be good to remember to add the personal touch. If you're a Sci-Fi fan that's great, but if you weren't particularly a Sci-Fi fan, but Firefly/Serenity really connected with you... well that's an excellent compliment on Joss Whedon's writing and the talented cast.

If you have purchased Serenity merchandise beyond the DVDs, then mentioning that could be good also.

Just a couple of thoughts to consider. And even though tomorrow is the 30th, it's still not too late to send a note or postcard to Universal. All the letters don't have to fall on Universal the same day... in fact, it's better if they don't.

11th Hour

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Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes

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Saturday, September 30, 2006 1:26 AM

Well I think its good also to mention Goners... because it shows we are interested in Joss Work's in general... and show that we are a market to be tapped into for alot of things... including Serenity. This is sooo cool...I have never done anythign like this before.

Prakash

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Saturday, September 30, 2006 12:34 PM

Quote:

Originally posted by 11thHour:
Also in the letters it might be good to remember to add the personal touch. If you're a Sci-Fi fan that's great, but if you weren't particularly a Sci-Fi fan, but Firefly/Serenity really connected with you... well that's an excellent compliment on Joss Whedon's writing and the talented cast.



That's what I did in my letters (one to each of the contacts listed in the original post). I'm not a regular poster or Sci-Fi fan, but since I found Firefly and this website (my other favorite is Whedonesque), I've really turned into a huge fan. I also work at a fairly well-known company, in an industry that people would never think would have Sci-Fi fans (I'll leave it to your imagination), so I included that as well. I also included a mention of how my wife is now a Browncoat also. I figured we are somwhat different than other fans and tried to say that Firefly/Serenity fans come in all shapes, sizes, ethnics, and backgrounds, etc. Hope it helps!

"Offering to shoot us might not work so well as an incentive as you might imagine."

Bando

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Saturday, September 30, 2006 1:17 PM

Awards do matter -- and any intelligent corporate executive should realize it -- because they drive increased sales of DVDs and licensed products. Of course the bottom line is what it's all about in the end.

Meanwhile I'm sort of the opposite of "not an SF fan, but..." I'm an old SF fan, one who can remember when 2001 was in the theaters (!), and can say -- and did -- that Serenity was one of the best space action movies ever done. After all it's got interesting characters and great dialog... and by comparison with a lot of movies that have nothing but special effects going for them, that's pretty special.

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Saturday, September 30, 2006 2:48 PM

I gave them a big Thank You, and I mentioned all the people that I took to the movie with me. I also wrote that I have numerous copies of the DVD to share with friends, and that I have not found anyone that has not loved it. The final paragraph was about how the fan base is growing. There are new Browncoats that are just learning about the 'Verse.



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Sunday, October 1, 2006 12:20 AM

My letter, sent to Donna, Jon, PR, & Marketing:

Firstly, I wanted to thank all at Universal for making the movie SERENITY last year. It was an amazing blessing to be able to continue seeing the story of these wonderful, complex characters. I commend Universal for letting Joss Whedon have so much control in producing his vision. My family rarely sees movies in the theater, and pretty much never sees movies in the theater until they’ve been out several weeks, in order to avoid crowds, however, with Serenity, my husband and I both left work early to see the very first showing in our city. (We saw it repeatedly, by the way!) I was also very grateful to be able to purchase the DVD in time for Christmas last year! It was an early gift for myself, as well as a gift for several family members and friends. (I believe my stepfather was disappointed that he didn’t get the DVD. I plan to correct that this Christmas!)

Though I am already thankful for the movie being made, the DVD being sold so quickly, and the multiple items that you have licensed for sale, I would be thrilled to have the opportunity to purchase a Special Edition DVD as well. I love the extras on the current DVD, but would absolutely LOVE having more commentaries (The actors are all so entertaining to listen to on the Firefly DVD commentaries!), the extended gag/blooper reel, the River Tam Sessions, more bloopers & deleted scenes, and the movie trailer. (Of course, any other goodies would be wonderful as well!)

Of course, even more, I would be thrilled beyond words if Universal takes advantage of their contract to produce a sequel! (I am NOT ready to let go. I'm also not ready to start buying graphic novels, so my hope is that the story will continue with Universal’s help.) I understand that there are financial concerns with any theater release, but I know that I, as well as thousand of other Serenity/Firefly fans, would still be happy if it was even released straight to DVD. We have fallen in love with these characters and this universe. (I know I am not the only one who cries a little at the though of never seeing this story continue.) We are a loyal group of fans and I have not heard of ONE person who has seen this movie (even without seeing Firefly) and not loved it. Because of this, I have no doubt that a sequel, released in any form, would make money for Universal.

Once again, thank you for this movie (and treating the story, the characters, the director, and the fans far better than FOX ever did). I am still hoping to see more of the story. And with Universal’s support, I will!


Faithfully yours,



P.S. Have you seen the Big Damn Thank You website? It’s aimed totally at Universal! http://www.bigdamnthankyou.com]

---
[ http://www.fireflyfans.net/thread.asp?b=20&t=22978 ]Join the Anniversary Job!

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Sunday, October 1, 2006 12:40 AM

i sent a letter to the new CW network, giving them the URL's to this sight and all of the other FF sites, imploring them to look at the potential viewership, equating that with advertising dollars, and creating an equation for why they should pick it up. Let's face it, Fox won't, and i can't say that I have the greatest faith in Sci-Fi (Farscape........need I say more?), so i am really thinking that CW will be our best bet.

WE'RE GONNA CRASH? I DON'T WANNA CRASH!

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MSG
Monday, October 2, 2006 4:40 PM

I thanked them for their support for the BDM and the fact that it gave us some closure. I thanked them for taking a risk on us and said we would all be interested in more sequels if they chose to make them:)

I choose to rise instead of fall- U2


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