Firefly and Serenity Guerilla Marketing

The Anniversary Job - Stage 2

POSTED BY: FollowMal
UPDATED: Thursday, September 28, 2006 22:24
VIEWED: 13434
PAGE 1 of 3

Wednesday, September 13, 2006 11:26 PM

I started this thread again copying and pasting TDBrowns words from his latest updated post (see links below).

Since this Job now has a renewed focus because of the limited amount of time we now have I thought it was necessary to bring this to everyone's attention and let everyone see the responses and get the info they need to take part in this.
This campaign has the full backing of the Event Team here on FFF.net as it is primarily a thank you letter writing campaign.

This is what I hope everyone will be doing! It sure is what I'm going to do!

My thanks to TDBrown for having this idea and starting to mobilize folks to take part. It's a shiny idea! I'll sure be proud to work with him.

The Anniversary Job

September 30th will mark the first Anniversary of the American Release of "Serenity". To commemorate this event, we'd like folks to do the following:

A few days prior to that date, send a letter to


Universal Studios in Hollywood. In your own words, Congratulate them, Thank them for making the film and include any other comments you'd like to make. Contact info is below.

On the 30th, please do two things; Send Universal an e-mail of thanks (like the letter), and Celebrate the Anniversary by watching the Series or the movie with someone who hasn't seen it before! This can be anything from a small get-together in your Living Room to booking a Venue and showing the film for Charity. Just let others know about the Serenifly 'verse.

Thank you.

mailing address:
Universal Pictures
100 Universal City Plaza
Universal City, CA 91608
Attn: Donna Langley

OR

Attn: Jon Gordon

e-mail address:
http://www.universalstudios.com/homepage/html/contact_us/

-Thank you all very much for your help!

TD/Tim Brown

---

See former thread here:
http://www.fireflyfans.net/thread.asp?b=20&t=22978

See thread on serenitymovie.org here:
http://www.serenitymovie.org/browncoats/forums/The-Anniversary-Job-t87
12.html


See post on Whedonesque and attendant comments here:
http://whedonesque.com/comments/11346

---

From here to the eyes and the ears of the 'Verse
http://www.geocities.com/browncoatsignalcorps/



NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Thursday, September 14, 2006 1:05 AM

I posted this here a while back. THRILLED to see it in the "news" section!

---
[ http://www.fireflyfans.net/thread.asp?b=20&t=22978 ]Join the Anniversary Job!

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Thursday, September 14, 2006 1:19 AM

i've got my envelopes printed, brown paper handy, and ready to be distributed to my bc friends a few days prior (too early and they'll loose it, and if i dont give them the envelope and paper they'll all just 'mean to do it' and then not.)

~~~~
98% of teens have smoked pot, if you are one of the 2% that haven't, copy this into your signature
~~
Fear is the Mind Killer
~~~~

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Thursday, September 14, 2006 1:34 AM

Quote:

Originally posted by TVChick:
I posted this here a while back. THRILLED to see it in the "news" section!
[ http://www.fireflyfans.net/thread.asp?b=20&t=22978 ]Join the Anniversary Job!



I updated it TVChick, thought it was time to connect all the threads and all the addresses in one tidy place.

Plus we're getting close to the time to begin to really encourage folks to do this.

There was also much discussion on Whedonesque and felt it was important for folks to see what different views were being expressed.

Why some folks want only a thank you letter and what their motivation behind it is. Why others are wishing to express their wish for more and why that is.

I felt like we needed to have access to it all in one place with all the news as of today.. right here.

I linked to your shiny thread above. It had kind of gone off topic a little, although some of the ideas on that thread must not be lost! And I wanted us to focus on just the Anniversary Job from now until the date we do it!


From here to the eyes and the ears of the 'Verse
http://www.geocities.com/browncoatsignalcorps/


NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Thursday, September 14, 2006 2:31 AM

Quote:

Originally posted by FollowMal:
I updated it TVChick, thought it was time to connect all the threads and all the addresses in one tidy place.

Makes much sense to me!
(I was in NO way complaining. I'm really very happy to see this post!)



---
[ http://www.fireflyfans.net/thread.asp?b=20&t=22978 ]Join the Anniversary Job!

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Friday, September 15, 2006 9:11 PM

Just can I say awesome!! Its time for people to get cracking...so get writing folks!!
OH and as some people say(and I agree)...send a paper letter instead of email. email...well I dont have much faith in sending emails to big companies...tneds to get deleted...butat least paper letter you know SOMEONE will read it and divert it to the right person. Plus it has more impact.
Prakash

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Sunday, September 17, 2006 7:02 AM

Thank you so much for posting this update, and getting it into the "news" section. I'm still amazed and flattered that one of my cock-eyed ideas has actually accomplished something lol. I have all of YOU out there, and your love of Serenifly, to thank for that!

Bless you all. :) TD/Tim Brown

"Done the impossible"? -Heck, we're still DOing it!

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Monday, September 18, 2006 12:38 AM

Hey this whole idea sounds great count me in .I will send a letter and an e mail . As for getting people interested I got several people updated on the Sci Fi channel's run tomorrow and I am telling people about it everyday.

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

MRT
Monday, September 18, 2006 5:36 PM

those who are overseas should be getting their letters in the post in teh next couple of days...

NOTIFY: N  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME

Tuesday, September 19, 2006 2:32 AM

Knowing who you're writing to is always good. Donna Langley is President of Production at Universal, a position she's held since April 2005. Here's a press release about her promotion:

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story
/04-12-2005/0003386940&EDATE
=

I don't know if that'll help you write a letter with more impact or not, but I figure it can't hurt.

NOTIFY: Y  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME