Viral Newspaper Ads
POSTED BY: 11thHour
UPDATED: Monday, June 11, 2007 02:23
VIEWED: 21783
PAGE 2 of 5
Quote:
Arbas wrote:
Sunday, September 17, 2006 23:49
Oh that's a nice idea :D
It would probably help to spread the word about the "Verse. I might add that to my Shindig invitation. The tit will appear at 7 PM. Sounds like a great idea to grab the attention of non Browncoats that aren't into Sci Fi.
Sorry, this is a serious Guerilla Marketing thread. I just couldn't resist a little humor.
_______________________________
Mal: Saffron, you're pleasing, you're all kinds of pleasing, and uhh...it's been awhile, a long damn while, since anybody but me took a hold of my plow.
NOTIFY: Y | REPLY | REPLY WITH QUOTE | PERMALINK | TOP | HOME
hey!
Ooops... yeah.. thanx for noticing. noooo tit was not my intention lol, I won't bother fixing the mistake now. A little humour is needed, especially in the way you make up the ad!
And I think tit, might add an extra dimension of the "WTF" factor, but it might draw in folks looking for something else ;)
Prakash
NOTIFY: Y | REPLY | REPLY WITH QUOTE | PERMALINK | TOP | HOME
I love this idea!
I just saw it mentioned at Whedonesque and it struck me:
not only is there a possibility of getting readers to rent & watch Serenity (and Firefly)
but it might also surprise the newspaper,
strike them as funny,
and lead to stories being done about the fandom:
our re-screenings, charity drives, shindigs, and other events
(all publicity is good!)
NOTIFY: Y | REPLY | REPLY WITH QUOTE | PERMALINK | TOP | HOME
Leave it to 11th to come up with something as brilliant as this!
My hand to god. Baby Geese. Goslings. They were juggled. Get your own set of Juggling Goslings over at www.wash-o-saurus.com - home of the Original Browncoat Silicone Bracelets
NOTIFY: Y | REPLY | REPLY WITH QUOTE | PERMALINK | TOP | HOME
Just nudging this thread to the top because the subject of newspaper ads has been suggested recently.
I'm partial to an approach that doesn't "sell" so much as be geared to "attract" new folk to the 'Verse. People are bombarded every day with ads, folks start to get a tough skin just to keep from getting oversaturated.
But taking an approach that elicits curiosity, that prompts a person to want to find out more, can be extremely effective. Also, I'm a big believer in the "WTF?!" factor... heh...
Since Christmas is coming, perhaps an ad in the paper that takes the form of a "Christmas Wish List". There could be different lists geared to different kind of folk, and age groups. Have a funny, wild, or ultra cool, list of items, and feature Serenity DVDs (Firefly too) on the list with EXTRA emphasis. The presence of the other items combined with the DVDs will create curiosity and coolness by association.
I'll also be updating my guerilla marketing posters (again) to work with promoting as we head to the holidays. There will also be bookmark designs which means getting a lot more bang out of one piece of paper, AND expand guerilla endeavors.
11th Hour
>>>}———————————————)))======<[]>======(((———————————————{<<<
"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart
Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes
NOTIFY: Y | REPLY | REPLY WITH QUOTE | PERMALINK | TOP | HOME
Boosting this thread back on the radar in case anyone would like to incorporate any of the ideas into current newspaper ad endeavors.
11th Hour
>>>}———————————————)))======<[]>======(((———————————————{<<<
"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Cafe Press Shop ~ http://www.cafepress.com/11thhourart
Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes
NOTIFY: Y | REPLY | REPLY WITH QUOTE | PERMALINK | TOP | HOME
Thank you 11th Hour!!
Go to www.goodworkspresents.org to find out how to honor the Captain!
NOTIFY: Y | REPLY | REPLY WITH QUOTE | PERMALINK | TOP | HOME
Great idea! and BUMP!
Just curious now that all the Ceast and Desist stuff is over... would using the image of Kaylee/Jewel or any other cast member be some sort of infringement? I doubt the actors themselves would mind, but since you would be showing the character (which Fox/Universal have the copyright for and the license to use the actors images) ... ? Comments?
Glad we all, and by that I mean the guerilla merchandiser especially you 11thHour, made it through the C&D Days but I don't think we want another one.
And if someday on some little piss-ant moon/My hand is a little too slow, or my aim a little bit off/At least I’ll go down fighting, not lying abed surrounded by quacks - "Sir Warrick" by Geezer
NOTIFY: N | REPLY | REPLY WITH QUOTE | PERMALINK | TOP | HOME
Wonderful ideas here, 11th Hour. Much appreciated! 
TD/Tim
NOTIFY: Y | REPLY | REPLY WITH QUOTE | PERMALINK | TOP | HOME
Quote:
Originally posted by TPage:
Great idea! and BUMP!
Just curious now that all the Ceast and Desist stuff is over... would using the image of Kaylee/Jewel or any other cast member be some sort of infringement? I doubt the actors themselves would mind, but since you would be showing the character (which Fox/Universal have the copyright for and the license to use the actors images) ... ? Comments?
My suggestion would be to use the ideas here which involve just text, and steer clear (at least for the time being) of using graphic images.
I thought of this viral newspaper ad idea a couple of months back... before Universal decided to get all lawyerly... you know, back in the day when we were still under the impression that we were working in a kind of partnership with Universal toward a common goal. I still thought our promotional endeavors were welcomed by the studio, and not viewed as violations of intellectual property rights.
Of course there's been some rude awakenings in that department. Not that I'm still miffed or anything...
Anyway, only one of my above ideas involved using images to catch peoples' attention, which was connected with the one year anniversary of the movie premiere... and that is no longer applicable.
Best to just stick with text, and use it in a creative and interesting way to get the message across.
Quote:
Glad we all, and by that I mean the guerilla merchandiser especially you 11thHour, made it through the C&D Days but I don't think we want another one.
Agreed. Believe me, NO ONE wants to go through what I went through.
And as much as guerilla marketing is in my blood, and as much as supporting the 'verse is still important, I feel I must say to everyone that we all need to be more cautious these days. There has yet to be any kind of follow up statement from Universal, so it hasn't been made clear just how tolerant, or intolerant, their new attitude toward fans' use of Serenity movie related text or images is now... as such uses pertain to fan powered marketing work.
11th Hour
>>>}———————————————)))======<[]>======(((———————————————{<<<
"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Cafe Press Shop ~ http://www.cafepress.com/11thhourart
Spread the word today ~ Give the gift of Firefly: http://www.apple.com/itunes
NOTIFY: Y | REPLY | REPLY WITH QUOTE | PERMALINK | TOP | HOME