Another late night thought...

POSTED BY: Keyoke
UPDATED: Friday, September 8, 2006 22:50
VIEWED: 9560
PAGE 4 of 4

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Originally posted by Marine:
Now another stupid question, what is a guerila marketer. I have an idea, but there is a thread with that same title.

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I found this info on wikipedia.

http://en.wikipedia.org/wiki/Guerilla_marketing

These two principles seem to be most applicable to our situation:

• Instead of money, the primary investments of marketing should be time, energy, and imagination.

• Use current technology as a tool to empower your marketing.

That would be the Internet, I assume.


Listed under Tactics:

Quote:

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Although there are many unconventional marketing techniques, the following is a sample:

* Word of mouth campaign
* Reaching the consumer directly through their daily routine
* Personal canvassing
* Forehead advertising/Headvertise campaign
* Bluejacking sending a personal message by bluetooth
* Telemarketing by all members of the firm
* Personal letters
* Advertisements in the Yellow Pages
* Personal meetings
* Circulars and brochures distributed at parking lots, homes, offices, malls, etc.
* Classified ads
* Ads in local community newspapers
* Billboards
* Truck and automotive signs
* Direct mail campaigns
* Seminars, lectures, and demonstrations
* Searchlights
* Flags and banners
* T-shirts
* Matches, pens, and calendars
* Interactive Urinal Communicator
* Advertisements printed on your own as well as other stores receipts

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Also, the River Tam Sessions released on the web before the premiere of the BDM were a form of viral marketing.

Ooooh. I want a searchlight. Can we have a searchlight?

-Hera


"Wanna?" – Mal to Kaylee, Out of Gas

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