Just so we're clear on Universal....
POSTED BY: bad2verse
UPDATED: Thursday, September 7, 2006 11:51
VIEWED: 15977
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Hey Bad2... uhm... can I have one of those interesting little business cards?? The silver colored one...
Chindi (ten of those and I can take a vacation....)
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Quote:
Originally posted by kurya:
i think that in terms of writing to Sci fi, we should first focus our efforts to universal. One mission, one goal, keep it simple. Its not a demand for more sequels, but rather a big THANK YOU for making serenity and how much we appreciate it, and the fanbase is still active and if they ever decide to make more, the fanbase will not be going anywhere.
I think that's the general idea we've been pushing in these threads, "Thank You", not "Demands".. Demands don't work with Bonnie Hammer (Ask the Farscape Crowd).
Sci-Fi IS Universal.. Universal is their parent company... USA and Sci-Fi make up over 1/3 of Universal's profit each quarter right now (which is IMPRESSIVE since Universal has a LOT of other "children" which have been partially listed in this thread (I think it's in this thread)) USA and Sci-fi are propping up the rest of Universal DIRECTLY because of Bonnie Hammer... She runs USA and Sci-fi... When Ms. Hammer Speaks, Universal LISTENS.
So basically, Either/or/or-BOTH campaigns will end up getting the attention of Universal.
________________________
..but eatin people alive, where does THAT get fun?
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Quote:
Originally posted by Chindi:
Hey Bad2... uhm... can I have one of those interesting little business cards?? The silver colored one...
Chindi (ten of those and I can take a vacation....)
You take EXPENSIVE Vacations, I spent less than that for 7 days on a cruise ship, in their best suites, in the Southern Caribbean late last year ;)
________________________
..but eatin people alive, where does THAT get fun?
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Quote:
You take EXPENSIVE Vacations, I spent less than that for 7 days on a cruise ship, in their best suites, in the Southern Caribbean late last year ;)
well... DUH!? lol... a gal can dream.. one trip around the world... or maybe every con for the next three years.. or ah heck.. passage on a firefly????
Chindi
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Bad2Verse,
You amaze me...I know you told us how you do it, but I still cant believe that you can actually get information like that. It blows my mind. Please, please, please stay around. HAving you here makes any work we put into helping Firefly 5x more valuable because you can help us focus our efforts into valuable projects.
One more question: Im not sure if you can answer this, but I thought maybe you could have a contact who could. Do projects such as having everybody send pinecones (I think Save Everwood did this) to a certain exec work? It is memorable to have 1000 pinecones show up in one day, but does it just make the execs mad? Is there some publicity stunt like this that would actually impress them in a good way?
Along the same lines, would an ad in Variety be worth the money we spend?
Again, I know you cant answer every question, but these are some of the bigger projects I have heard being thrown around. I also understand that you cant use your contacts too much, but, I thought I would ask and leave it up to your judgment.
Thanks!
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Quote:
Originally posted by jtskier1200r:
Bad2Verse,
One more question: Im not sure if you can answer this, but I thought maybe you could have a contact who could. Do projects such as having everybody send pinecones (I think Save Everwood did this) to a certain exec work? Thanks!
It doesn't seem to work, because they have Mailrooms, and it Varies WIDELY between companies what they WILL and WILL NOT like.
For Example, Sending Bonnie Hammer (USA and Sci-fi Divisions) thousands of Bras was NOT a good idea.. the Farscape crowd went 180 degrees in the WRONG direction in handling Ms. Hammer.
MOST Big Businesses have codes that they ask employees to put on the Envelope, or even "Internal addresses" rather than the public ones so "important mail" can get right through.
Some Execs LIKE to see ALL the fan mail, Bonnie Hammer started out that way, she opened literally thousands of packages with bras in them.. but soon after that she started having the Universal mail rooms divert that kind of stuff.
The mail rooms open the "Generic mail" and check it for anything dangerous, and then (depending on the exec) send the item on up, or diverts it to An assistant, "trash" or "Storage" or even "Security".
Usually fan mail is simply opened, checked, and then sent on to the person it's intended for, and winds up on an assistant's desk.
In the case of a hate mail campaign, they divert mail to the garbage, or to their security department.
And usually ALL letters and packages that make it to the exec's office is handled by an assistant (to be further weeded), and the ones that actually make it ALL the way to an exec, just get skimmed because the exec is so busy (Which is why we've been asking people to keep the letters short).
Our letter writing campaign is designed SPECIFICALLY to get past the mail room sorters, and to get the assistant, who will hopefully actually put the letters on Ms. Hammer's (or Donna Langley's, if writing to Universal's Movie division) Desk.
90% of it is simply knowing WHAT they WANT to see, and giving it to them, and keeping it SHORT while getting the point across fast.. also saying "No Reply Necessary" helps, because usually an assistant has to send you back a form letter otherwise, which costs them a LOT of time and money.
It really just depends on the company, the exec's likes and dislikes, Company policies, etc.. it varies widely.
If you can give me an exact campaign idea, and WHO it's going to, I can easily find out what that person likes and doesn't, whether they read mail, or simply "Let the mail room handle it", or have an assistant handle it.
Basically, the more specific your question is, the more specific my answer can be.
________________________
..but eatin people alive, where does THAT get fun?
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