Firefly and Serenity Guerilla Marketing

Firefly Marathon on SciFi Channel Again!!

POSTED BY: FollowMal
UPDATED: Sunday, September 10, 2006 05:42
VIEWED: 9404
PAGE 2 of 3

Tuesday, September 5, 2006 7:39 AM




Quote:

Is this on the calendar??


I don't know if Hera knows about it yet, Penguin, but I'll email her tonight and tell her.

Thanks!



Go here to Boost the Signal!
www.fireflyfans.net/thread.asp?b=20&t=23296



Ask me how to join the Appreciatin' Nathan Crew!

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MRT
Tuesday, September 5, 2006 7:43 AM

And on Sept 21st SciFi UK is starting a run of the series.... anyone else noticing a trend...? *he asks hopefully*

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Tuesday, September 5, 2006 8:29 AM

Quote:

Originally posted by FollowMal:
SciFi Channel has scheduled a Firefly marathon on September 18!

Check it out here!

http://www.scifi.com/schedulebot/index.php3?date=18-SEP-2006&feed_req=


Again with the emails and letters Browncoats!!

Since Universal and SciFi are affiliated let's let them know we love Firefly and we love SciFi for being so good to Browncoats and showing it.

I wonder if they'll repeat a marathon on the 30th of September, the Serenity 'Versary? That'd be pretty shiny, maybe when we write to say thanks we also remind them of the upcoming anniversary and suggest such a thing.



They had a show cancel and needed filler (Actually they couldn't get the whole show they wanted)

Again, Bonnie Hammer is to thank for this one, and please DO SO. Let her hear from YOU ALL (Especially the Women Folks PLEASE)... Ms. Hammer is dedicated to bring more Women on-board with Sci-fi, which Browncoats have convinced her can be done with Firefly/Serenity.. (Read previous posts on the subject for What Ms. Hammer Likes/dislikes.. we need to continue to play to that). http://www.fireflyfans.net/thread.asp?b=20&t=23584&m=372772#372772
(Bottom of that page, right now.. subject to change postions)

Ladies, it looks like We're counting on YOU to let Ms. Hammer know that Women are Watching... We need to CONVINCE her that FF can be MORE than just a "Filler" by making SURE she knows how many Female Browncoats will be watching!

As I said about Dragon*Con, Universal and Sci-Fi WERE watching! And Universal is MORE than willing... actually WANTING... to hear about it...

So we need to get the Rest of the FF/Serenity/Browncoat forum leaders to get their people writing LETTERS (Paper letters, someone Suggest "Brown Paper", which is good, but we need to use HEAVY WHITE envelopes so they don't get Shuffled aside and "Sorted" simply because of the brown Envelope) On TWO fronts now.. One for the Show starting the 18th, another for the Movie Anniversary on the 30th!

Keep 'em short, and to the point.. Remember that only the first few lines will usually get read (skimmed actually), so two or three Paragraphs made up of just a few short sentences is best

First Point: "THANKS" (As a female/male that is planning on watching the show, or DID watch the show.. depending on the timing of your letter)

Second Point: A LITTLE about you, Occupation, age group, gender (again), etc.. Point being "We have disposable income, and we spend it when we see things we like advertised while watching SHOWS that we like". This also helps Her see how far off Neilsen is against what her mail shows.. Remember, For every Fan that Writes, they assume another percentage DIDN'T write, So your letter is assumed by the network to carry the weight of several hundred!

Third Point: Closing, again with thanks and THANKING HER FOR GETTING MORE WOMEN INVOLVED IN SCI-FI BY SHOWING FF! (This is what her goal is for Sci-Fi, so let's PIN POINT it).

Universal is testing the waters, so let's make sure the Water is Fine.. Smooth the road folks, smooth the road...

________________________
..but eatin people alive, where does THAT get fun?

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Tuesday, September 5, 2006 6:49 PM

/cough../cough

Looks like I call in sick on the 18th. Thanks for the most Shiny news!

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Tuesday, September 5, 2006 8:31 PM

So gorram awesome. Unlike F*X, SciFi knows what to do. I was so happy when they had that marathon earlier, and now they're doing it again! Awww man, I just wanna give those guys over at Scifi a big Browncoat hug. I know of so many people who've pleaded SciFi to at least show Firefly to gain veiwership, and it looks like they listened! Shiny!

--------------------------------------------------



Always havin' a good time!

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Tuesday, September 5, 2006 8:43 PM

Sorry for posting twice in a row, but everybody, we gotta spread the news and keep this thread bumped.

--------------------------------------------------



Always havin' a good time!

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Wednesday, September 6, 2006 5:22 PM


We'll keep it up there, Miraculous....

This is a grand opportunity to make our voices heard again too. We can email them and I was also intrigued with the idea of sending them letters too.

Much like Kurya I think we probably have enough on our plate writing to Universal for the 'Versary, but if folks would like to write a letter and say thanks and we'd watch more if you made it to SciFi, that'd be shiny.

Would someone like to post the proper snail mail addy to do that to?

I'll add the email addy to it and then we'll edit the top post to have both.



From here to the eyes and the ears of the 'Verse!
http://www.geocities.com/browncoatsignalcorps/


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Wednesday, September 6, 2006 10:49 PM

I sent an email to feedback@scifi.com, their general comments address. I don't do letter-writing in general, but this series *SO* deserves to return to television, thus increasing the intelligence/fun quotient by several points above the "reality" noise-level. I encourage all Browncoats to do the same (thanks, FollowMal, my virtual browncoat fits like a glove!). If you are interested in what I wrote (and if anyone has further suggestions, please let us know), here it is:


The fan community is already buzzing about the "Firefly" marathon coming September 18th. Your promotion of the motion picture "Serenity" from the same universe and previous marathons of the series are very much appreciated. With the "Serenity 'Versary" approaching on the 30th, fans have been very active in the last several months getting the word out about this highly entertaining franchise; my own "Firefly" conversion is typical judging by the flurry of recent activity in the online "Firefly" community. At the recent DragonCon fantasy/sci-fi event in Atlanta, "Firefly" fandom was heavily represented - and the numbers keep growing! We are gobbling up DVD's, games, collectibles, and any other "Firefly"-related merchandise we can get our hands on. You can count on our household to tune-in for the Marathon all day long - and for any future "Firefly" productions! We fans believe in this series, and promote it by word-of-mouth and with our pocketbooks; and this support would of course be extended to any new projects which included the "Firefly" setting and creative staff. Thanks again for your time and for more "Firefly"!

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Friday, September 8, 2006 4:20 AM

I copied the information from another post. I was planning on writing Bonnie anyway. Now I can give her a BIG thanks for the marathon on Sept 18th.

Bonnie Hammer, President
NBC Universal | Sci Fi Channel
1230 Avenue of the Americas
New York, NY
10020

I'm planning on adding that I'm going to TIVO the shows to view during the 'Versary Celebration because my box set is always in use.

Thanks, Bad2Verse, for the suggestions on how to get our message across.





_______________________________
Mal: Saffron, you're pleasing, you're all kinds of pleasing, and uhh...it's been awhile, a long damn while, since anybody but me took a hold of my plow.

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Friday, September 8, 2006 6:03 AM



You all are great! Good suggestions and information all!

Bad2Verse, you have really come thru shiny on all these suggestions. You, sir are a boon to our home. We're proud you're here with us.

Interloper and VerseExplorer thank you for the addresses. Now we know where to send 'em and a good deal about what to say to appeal to 'em.

We'll keep everyone rallied up about this...


From here to the eyes and the ears of the 'Verse
http://www.geocities.com/browncoatsignalcorps/


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