Firefly and Serenity Guerilla Marketing

We've got a job -- The Anniversary Job!

POSTED BY: TVChick
UPDATED: Monday, October 2, 2006 17:21
VIEWED: 15410
PAGE 1 of 6

Thursday, August 10, 2006 7:55 PM

Idea from a Browncoat on the Serenitymovie forum
http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=871
2&st=0&gopid=283597&#entry283597
:

With September 30th (The 1st Anniversary of the BDM) coming up rapidly, I think it's high time we did something about it. It's a bit late to organize Theater showings nationwide, 'though we should applaud those who are attempting to do so. Given that we're still just scattered individuals, I'd like to propose two small projects that can garner BIG results:

1) On this date, every Browncoat as can should send an e-mail to Universal Studios, Thanking them for making Serenity, and requesting that they consider making a Sequel to Serenity. If done politely, and in great numbers, this will undoubtly get some heads to turn somewhere within that Organization!
Here's a link that should help:
http://www.universalstudios.com/homepage/html/contact_us/

The Snail Mail Address is:
Universal Pictures
100 Universal City Plaza
Universal City, CA 91608
(818) 777-1000

2) Those as can't organize or attend a Serenity Showing at a Large Venue can always "Think small":
If a couple thousand Browncoats scattered around the world were to throw small "Mini-Shindigs" within their homes or apartments, inviting non-Browncoats, as well as Browncoats, to watch and enjoy the BDM with them, the end results could be phenomenal.

Imagine; If 2000 Browncoats were to each invite, say, 4 newbies to watch the BDM, and half of those folks went on to be Browncoats... SHINY! ... 4,000 Browncoats recruited in one day! The end result would be thousands of BDMs purchased, along with BDSeries too, most like. Heads will turn, folks. Slowly, but they WILL turn!

Feel welcomed to cross post as appropriate! :)

---
When you can't run, you crawl.
And when you can't do that...
You find someone to carry you.

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Thursday, August 10, 2006 8:02 PM

Shiny idea!

It should be added to the end of Summer of Serenity!




We are The Forsaken - We aim to burn! and we don't need no stinkin levels!

one of the Forsaken TM

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MSG
Thursday, August 10, 2006 8:03 PM

ooh good idea. I shall mail forthwith:)

I choose to rise instead of fall- U2

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Friday, August 11, 2006 6:10 AM

Snail-mail has bigger impact than e-mail,
so use it if you can. Put "Serenity" on
the outside of the envelope, lower left
corner.

Also, does anyone remember that Sept. 20
is Captain Malcolm Reynolds' birthday?
Yeppers. 'Tis. Put a birthday candle
in a cupcake and celebrate.

bun
~2006~Firefly Summer~2006~
==We aim to exponentiate==
----Hide the rum! 0507----

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Friday, August 11, 2006 1:41 PM

What might be a good idea for this is to compose a form letter that everyone can use. That way when they see the letters they know they are dealing with a United Community. We could have it posted on the Board for a copy and paste so that everyone has access. That would also help the people who do not have the time to compose a nice letter or are not as articulate and subtle. The last thing we would need is someone writing "Make a Serenity sequal you goram boobs!"

Just a thought. I am new here so if I over step let me know.

Late,
Kelkhil

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Friday, August 11, 2006 1:56 PM

Quote:

Originally posted by TVChick:

With September 30th (The 1st Anniversary of the BDM) coming up rapidly,



Actually the 1 year anniversary is on the 29th September,you say about Browncoats around the world doing this so that means the anniversay has to be the first country to have it released first and it wasn't America(30th) it was Australia which was released on the 29th of September,so you might want to edit your post to the 29th or their might be some Australians which want to talk wit you.

Go to http://www.fireflyfans.net/thread.asp?b=19&t=22697 for more info!


Things are about to get interesting...Define interesting...Oh GOD oh GOD we're all going to die.

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Friday, August 11, 2006 2:18 PM

Quote:

Originally posted by Kelkhil:
...That way when they see the letters they know they are dealing with a United community....



Our letter writing campaign to the Sci-Fi Channel involved brown paper. That way they didn't even have to read it to know what it said. I'm not sure that a form letter would be as effective, because they would know that each person didn't spend any time on it. It's easy to cut and paste. It takes effort to write something out. But you're right. We have to all be together on this, and they need to see that.





"We may experience some slight turbulence, and then... explode."

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Friday, August 11, 2006 2:31 PM

Definitely a great idea! Count me in!

I will organize some sort of Serenity Anniversary party here locally and invite some people who are not browncoats to the party. I will encourage the rest of the Richmond area browncoats to do the same.

I am also going to pick up some more copies of the dvd that week. They are only $13.74 each at Walmart right now. I can give these out as gifts, prizes, etc.

This could go a long way to giving us another much needed push and net us some new converts.

__________________________________________

"May have been the losing side. Still not convinced it was the wrong one."

Richmond, VA & surrounding area Firefly Fans:

http://tv.groups.yahoo.com/group/richmondbrowncoats/

http://www.richmondbrowncoats.org

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Friday, August 11, 2006 3:17 PM

I'm going to colledge(UK) mid Sept so I might be able to convert a few people or meet some Browncoats(I know the chances are slim but you never know)in time for the anniversary on Sept 29th(Australinas had Serenity released first).



Go to http://www.fireflyfans.net/thread.asp?b=19&t=22697 for more info!


Things are about to get interesting...Define interesting...Oh GOD oh GOD we're all going to die.

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Friday, August 11, 2006 3:28 PM

I'll add the snail mail address to the Browncoat Post address list!

Capture

ain't had nothing
twixt my nethers...weren't run on batteries.
Yup...still single...


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