SERENITY SUMMER CAMPAIGN!

POSTED BY: 11thHour
UPDATED: Monday, August 21, 2006 19:23
VIEWED: 14670
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HERA

Sunday, July 2, 2006 8:02 PM

Quote:
Originally posted by Agatsu:
I'm game. Haken deserves it, and the campaign needs some coin to boost the shininess.

Maybe after donating, people could post the amount and how many percent of that they want to contribute to the campaign. Then the calculating begins.

Hey there Agatsu! I was misleading in my previous post. To clarify, the donations would be for the purpose of helping Haken maintain/expand FFF.net, not for the Serenity Summer Campaign.

If we have something we need money for later in the summer, we may ask for donations at that time for that specific purpose.

Sorry I was mumbly in my discourse!

-Hera

"Wanna?" – Mal to Kaylee, Out of Gas

ONTHEDRIFT

Sunday, July 2, 2006 8:07 PM

Quote:
Originally posted by FollowMal:
Quote:
Originally posted by MalaynaDreams:
I've been seeing San Francisco Zoo ads on t.v. where they would put a word on the screen, like, "Jaguar" for instance...and then after it would say, "If you thought of a car--then it's time to go to the zoo" or something like that. Or they had, "Puma. If you thought of a shoe--then it's time to go to the zoo."

I dunno, I just have this thing in my head that goes like, "Firefly. If you're thinking of an insect...then it's time to Go Here" & have a link. To me, I think it's intriguing for non-browncoats...those San Fran zoo commercials worked on me at least. Because if I was a non-browncoat I'd be thinking, "What else could a firefly be besides an insect? What else could Serenity be? What else could... whatever be?" I think one of the problems about promoting Firefly and Serenity is that...to normal people Firefly is an insect and Serenity is just another word for "calm & peaceful". Maybe instead of letting that hurt us, we can use that to our advantage in campaigning. It's general, it's vague...but that's exactly the kind of thing that a normal person would be intrigued about if they're just surfing the net or ads or whatever because it seems less like a crazy fandom thing, which is what people tend to shy away from.

Anyway, just a thought :)

MalaynaDreams, that is an excellent idea.

We just have to figure out how to best apply these ideas about ads.

The SSC team is gathering up these ideas and enjoying seeing them posted here.

This one in particular intrigues me, because you hit the nail on the head. We need something that appeals to non- Browncoats...people who have NO idea what Firefly/Serenity is. We need something, as well, that doesn't make people go all phobic against our "fanatic love" for this show and movie. We folks who love so fully and so hard come across as a little.. uh.. too much shall we say. We need to intrigue, not push away.

Good job!

Keep the ideas comin' folks!

"You hold. Hold 'til I get back." Mal

I love the "zoo" idea. I myself often click or investigate something that presents a rather vague concept that I'm not familiar with - I want to know what they're talking about! And FollowMal you're exactly right I've been brainstorming ways to share the verse with people without scaring them of. Let's face it big "obsessed" fandoms can be scary or off-putting to outsiders or casual observers. We have to strike a balance between letting the lay person know we're so passionate about the show and movie because it's SO GOOD, and yet not have them back away slowy thinking we're proselytizing culty type people. (Just to clarify I'm not trying to offend anyone, I sometimes must remind myself to stiffle my exuberance slightly so I don't seem like the above.

) Anyways to meander through my randomness to the original point I was trying to -- oooh pretty flowers--oh yes, trying to make ----GOOOD IDEAS! KEEP EM COMING!

Sorry, I suffer from tragic space dementia.

EXODUS

Monday, July 3, 2006 4:03 AM

Well, I do not know if this has been mentioned before but in order to create a larger fanbase, we could also create associations all over the world. For example, I live in Toronto so here some of my friends and I can form the The Browncoat Association Of Toronto (working title). We could have meetings, run a website, spread the word, etc. I think this would be a fantastic idea as long as it has not been done before. Throw me some comments otherwise I can start recruiting and have a website running by the end of this week.

MICJWELCH

Monday, July 3, 2006 1:30 PM

We have a thread going at http://www.fireflyfans.net/thread.asp?b=2&t=21968

I suggest we write to the Sci-Fi channel and thank them for airing the series. Give little hints maybe about wanting it to continue. The snail-mail address is

Sci-Fi Channel or
USA Network
1230 Ave. of the Americas
New York, NY 10020

If we all use brown paper, then they'll know what it is before they read it. And if they get enough brown paper, they might just realize how many of us there are.

"We may experience some slight turbulence, and then... explode."

REDNAX

Monday, July 3, 2006 2:01 PM

http://www.browncoatsriseagain.com/ doesn't list Universal Pictures' address.

Universal are most important as they are current rights holders and a movie sequel to Serenity is line of least resistance IMHO.

I wrote them (all 3) on June 23rd & will do again.

============

Universal Pictures
100 Universal City Plaza
Universal City, CA 91608
Phone: 818-777-1000
Fax: 818-777-6431

Key People
• Chairman: Marc Shmuger
• President and COO: Rick Finkelstein
• Co-President, Marketing: Eddie Egan

11THHOUR

Monday, July 3, 2006 6:56 PM

Quote:
Originally posted by micjwelch:
I suggest we write to the Sci-Fi channel and thank them for airing the series. Give little hints maybe about wanting it to continue.

It's certainly a great idea to write and thank the Sci-Fi Channel for airing the Firefly marathon. A reference can be made regarding how active and growing the Firefly/Serenity fanbase is, and that a continuation of the 'Verse would be enthusiastically supported.

It's always important to remember that a studio's main interest in producing a movie or TV series is that it will be profitable. While they can appreciate many letters from devoted fans, unless the numbers are overwhelming, it still won't tilt the scale to persuading them to make more Firefly/Serenity. But a healthy letter campaign certainly keeps the fires stoked and shows Universal that we're still here and ready for more!

We're aiming to have the Serenity Summer Campaign build the fanbase and create an incentive that shows Universal that future investments in Firefly/Serenity will be rewarding.

The movie Serenity actually did fairly well during a season when a lot of movies underperformed. Serenity didn't have a major advertising push, so that did have an effect on the box office. The DVDs have been selling well, and Universal has made its money back. But they were looking for much bigger box office numbers for Serenity and that's why the franchise has stalled for now.

It will always come back to numbers for a studio, so its our job now to build that fanbase and show that the next incarnations of Firefly/Serenity will be greeted by a much larger audience than before.

Quote:
If we all use brown paper, then they'll know what it is before they read it. And if they get enough brown paper, they might just realize how many of us there are.

It's probably better to avoid using certain types of gimmicks that could make our fanbase appear "cultish"... then we might look more like a fringe element rather than representing the larger, mainstream audience that Universal would like to reach.

It's important that the letters look like they come from individuals, from all over, and not so much like a calculated plan. The letters don't all have to look alike for Sci-Fi to know they are for Firefly, the fact that they are thank you letters for Firefly is what distnguishes them.

So good to see the enthusiasm... let's really support this marathon. I'll be posting special edition posters and mini-flyers advertising the marathon. They'll be easy to download and photocopy... we can start distributing them in the week leading up to the marathon... really get the word out. They'll be other ways to advertise... our team is getting things organized now.

Stay tuned!

11th Hour
FFF.net Event Leader

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

11THHOUR

Monday, July 3, 2006 7:07 PM

Quote:
Originally posted by Rednax:
http://www.browncoatsriseagain.com/ doesn't list Universal Pictures' address.

Universal are most important as they are current rights holders and a movie sequel to Serenity is line of least resistance IMHO.

That is a very valid point about Universal presently owning the rights for the Serenity three picture deal. So it is handy to not have draw up new agreements.

However, Universal also owns the Sci-Fi Channel, so it may not be too much of a stretch for them to work out agreements with the cast for creating a TV mini-series, or similar project.

Quote:
I wrote them (all 3) on June 23rd & will do again.

That's great! Universal was very open and connected to the fanbase surrounding the promotion of Serenity. We definitely want to continue this good relationship, and remember to acknowledge and thank Universal for their continuing good will toward Serenity and the fans.

11th Hour
FFF.net Event Leader

>>>}———————————————)))======<[]>======(((———————————————{<<<

"Because teenage pranks are fun when you're about to die!" - Hoban Washburne

Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart

MALAYNADREAMS

Tuesday, July 4, 2006 4:40 AM

Sent ya my e-mail, FollowMal... at least, I think the PM went through >.>

And call me Faith, that's my name! :) I should've put that in my sig...See, ya'll have Faith on your side...so....you're lucky ~_^

EDIT: Hm, as far as new ideas... I remember someone mentioning in another thread about having a place to put pictures of "What you did for Serenity Day" --but of course, this time it'll be, "What you did for the Summer of Serenity" or whatnot. Y'know, keep the morale up, show that people *are* doing their share. It doesn't have to be all fandom-y... maybe people can just hold up a sign saying, "We support the Browncoats!!"

It makes me think of the "I'm sorry" site where people posted pictures of them saying "I'm sorry" when Bush got reelected... just a page full of nothing but pictures... I thought it was an interesting concept, and I think I saw it done again but for something else.

Plus, also, I think it's interesting to thumb through the pictures if you're superly bored...and you know there are a lotta non-browncoats that are superly bored on the net. They'll thumb through anything. It can be entertaining if there are some creative pictures too, or funny pictures that are at least amusing to everyone even if they're not browncoats (yet!)

ORMAYBEMIDGETS

Tuesday, July 4, 2006 8:12 PM

TNT recently had a promotion with their show The Closer. The main character's name is Brenda Johnson, and she's an interrogator at the LAPD. So TNT sent out letters to everyone (or a whole lot of people) named Johnson. The letters were "from" Brenda, talking about the Johnson family reunion and how she was really sorry she couldn't go, but work's been really busy, etc. I read an article about this in the paper, from an author named Johnson. She said she got the letter, and believed it, thought it was someone in their distant family. So I guess she called her parents, and they called their other kids, and everyone in their family was talking about it. "Did you get this letter?" "Who's Brenda?" "When's the family reunion? I wasn't invited. Is Cousin Amanda having it, 'cause she's never liked me." Or whatever. And then someone, somehow found out who Brenda Johnson was. And then they all watched the show.

I don't really know specifically how we can implement this. I'm guessing the only last name we could use would be Reynolds. But you have to admit, it was a good campaign by TNT. And although I haven't heard anything about it except for that article, I'm guessing it made an impression on a lot of Johnsons.

Edit: I forgot.

Quote:
Another idea was in the works last december but didnt really go many places, was to create cheap VCD's or DVD's for people to play in their DVD players, trailers and clips from the movie, and info about the verse. Maybe have different dvds with different types of info, maybe incklude the R TAM sessions.

I would suggest this for anyone selling on EBay. A DVD would be perfect to include with what you send. And I love the idea of it having the R. Tam Sessions on them, because after all, that was the point of the R. Tam Sessions: viral marketing.

CHATOYANT

Wednesday, July 5, 2006 11:00 PM

Call it the Serenity Family Reunion and send it to all recovering addicts!

God, grant me the serenity to accept the things I cannot channge, its like their creed.

And put that the reunion will be at the "usual meeting house." But how would we get the word out that we meant for them to watch Serenity?

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