SERENITY SUMMER CAMPAIGN!
POSTED BY: 11thHour
UPDATED: Monday, August 21, 2006 19:23
VIEWED: 14670
PAGE 4 of 5
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But how would we get the word out that we meant for them to watch Serenity?
I think that pretty much if they're going to go to the trouble of finding out what Serenity is, they'll be ready to check it out. Also, remember: the critics loved Serenity, the fans loved it; if you search it online you'll read the good reviews and that will make you want to see it.
A cool idea I just thought of would be to send the River letters. ("Things are okay here at the school as I am doing well in school. My teachers and proffessors all say it is so." According to the awesome folks here: http://www.fireflyfans.net/thread.asp?b=4&t=18489) However, of course, this would be very difficult. 1) We don't know the letters word-for-word, 2) There's no real reason to send out River's letter, as opposed to family reunion letters, 3) It would only make sense to send them to Tam's, but I'm thinking there aren't a whole lot of Tam's.
Also, on a different note. Does anyone know about the idon't campaign? I was in London on vacation recently, and I went on the Tube. I saw a poster that had a donkey, with an iPod. Above it, it said, "I Follow" and then, smaller, underneath, "idon't.com" I figured that the site was an anti-iPod site, but I wanted to follow the link anyway. A week later, when I came home, that's what I did, I went online to idon't.com. A simple campaign like that would be wonderful. Just something that people could say, "hey, what is that?" And while the posters linked above are beautiful (I'm not just saying that. I especially love the River nightmares one. It's hanging in my room.), they won't really bring in new fans. Seeing that poster, if I didn't know what Firefly was, wouldn't make me go, "oh, cool poster, I should go spend $20 on this movie I've never heard of". It could work if they looked up information about the movie online, but I just don't think too many people would. I would think that there would be more "hey, did you see that cool poster by the bus stop?" and less "I saw this movie advertised on a poster by the bus stop."
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It seems like all (or most) of the ideas people are having need some sort of advertising genius. It seems like we all have the desire and the will to work, but we (most of us) dont have the ability to create eye-catching, clever ideas. So, I think we should create a thread JUST FOR slogan, posters, and advertising ideas. Then, someone talented can take those ideas and pick the best ones and create a campaign we all can get behind. Here is the needs I see:
1. An internet advertising campaign with buttons and logos that lead to the below website.
2. A website based and designed PURELY for convincing people to watch, love, and become addicted to Firefly/Serenity. No forums, no posting, only gripping stories about the show and the love it has created in the fandom. (Pics of us and our favorite actors, personal stories of hope, chairty screenings, etc). Obviously it would refer people to fff.net.
3. A group of posters that people can hang around the town for publicity. Not just picture of our BDHs, but rather something the everyday Joe can relate to. Actually, I dont think there should be any pictures of our heroes, only catchy words, with maybe Serenity on it. It needs to be relatable to people that have never heard about Serenity. As much as we love our BDH's, nobody else knows who they are. One final note, the reason I dont think we should have pictures is because it will look like every other movie advertisement. That is not what we want. We dont have to fake at being special, because we are special. Were so damn pretty. We are special because there is nothing else like this movement, and we should capitalize on that uniquenss. Therefore, we need to NOT look like other movie posters and look like something unique - cause thats what we are.
4. A clever campaign (like the idont.com above) that we all can rally around.
It would be best if we could base all of these around a core concept or idea, and then have branches off of all of that. That core idea would either be directed toward a website, or to the movie (TV Shows) itslef. My preference would be a reference to the movie with a catchy website. Ive said this before, but I think the idea of a group of fans working to keep something they love is a very powerful idea. It is a great selling point. So, I believe whatever the campaings are, they should focus on the fact that they are fan-based, fan-run -- but inspired by something wonderful.
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We could do something like... BDM.com We know what it means, but other people don't. So if we decide to use movie pics, it could be "Be Dangerously Mad," with the shot of River's face from the side when the Alliance busts in at the end. Or, if we choose not to use the movie, "Blind, Deaf, Mad" with those monkeys, one covers its eyes, the other its ears, the other is... mad.
Just an example. I know it sounds stupid, and I feel embarrassed to post it, but it can serve as an example if nothing else, right?
Right?
Don't laugh at me!
*runs from the room; others point, laugh*
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No ones laughing at your ideas, in fact they are great! But before I read them, I came up with this and I'd like to see if you all like it:
Serenity...
***photo of River's leg with a boot on her foot***
'Cause we're so damn pretty.
Serenity...
***photo of profile of Jayne's statue***
'Cause we're big damn heroes.
Serenity...
***photo of Mal's gun***
'Cause we might not have been on the winning side, but I'm not sure it was the wrong one.
Serenity...
***photo of the ruffles of Kaylee's dress***
'Cause sometimes you feel like a layer cake.
Serenity...
***photo of Simon looking at the "alien" in a bottle***
'Cause sometimes its a matter of perspective.
Serenity...
***black blank screen***
'Cause sometimes you have to go out in the black.
You get the drift, use famous lines from the show and film with tiny pieces of the video.
These can be done with simple screen shots, photoshop out the background so its just black with white lettering.
Not cast photos, no one should really be identifiable.
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I have banners! Would banners online work? I hope they spark interest, and then someone would be online anyway and could search and...
Yeah, anyway. My blue sun room, or the Summer of Serenity Banners thread, or here: http://s63.photobucket.com/albums/h121/PhoenixRoseStar/Firefly/
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Quote:
Originally posted by Chatoyant:
No ones laughing at your ideas, in fact they are great! But before I read them, I came up with this and I'd like to see if you all like it:
Serenity...
***photo of River's leg with a boot on her foot***
'Cause we're so damn pretty.
Serenity...
***photo of profile of Jayne's statue***
'Cause we're big damn heroes.
Serenity...
***photo of Mal's gun***
'Cause we might not have been on the winning side, but I'm not sure it was the wrong one.
Serenity...
***photo of the ruffles of Kaylee's dress***
'Cause sometimes you feel like a layer cake.
Serenity...
***photo of Simon looking at the "alien" in a bottle***
'Cause sometimes its a matter of perspective.
Serenity...
***black blank screen***
'Cause sometimes you have to go out in the black.
You get the drift, use famous lines from the show and film with tiny pieces of the video.
These can be done with simple screen shots, photoshop out the background so its just black with white lettering.
Not cast photos, no one should really be identifiable.
This is exactly what we are talking about with our vid request post. I just brought it back up on the board...
http://www.fireflyfans.net/thread.asp?b=2&t=21915
We want ads, just like what you're talking about Chatoyant and you too, OrMayBeMidgets.
These ideas are not of the same variety we've used before...we want to make folks think about what they're seeing and then go in search of more information. Then they can't help but be drawn in to Firefly/Serenity.
If there is someone who would like to begin with these vid ideas please email me at followmal@gmail.com. Let's get some of these ideas put into action!
"You hold. Hold 'til I get back." Mal
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Quote:
Originally posted by PhoenixRose:
I have banners! Would banners online work? I hope they spark interest, and then someone would be online anyway and could search and...
Yeah, anyway. My blue sun room, or the Summer of Serenity Banners thread, or here: http://s63.photobucket.com/albums/h121/PhoenixRoseStar/Firefly/
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Yes! PR does have shiny banners and so does Penguin! We need to start using them folks, rotating them even and designing our own. Everywhere we post, both here and on other boards...even in our emails!
I for one am going to start using them here, on the Browncoat Board where I post...on the Serenity Day board that I still jog by everyday.
Are there any other boards from other fandoms that you post on? GateWorld perhaps? Star Trek sites perhaps? Let's share our shiny banners ( and not be pushy, just be intriguing on other sites too!) with everyone.
"You hold. Hold 'til I get back." Mal
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PR's banners are very good, thanks for making those! I especially like the ones that just show the ship: "This summer find your Serenity" is a great one. I also like "This ship is my home" - both are catchy and intriguing. The one with Inara is good too, but then again, I am partial to her :)
PR: Is there anything you can think of that would let the person with no familiarity with the show understand the passion that it has created in us all? I love the idea of quotes from the film/series, but, in my opinion, those resonate most strongly with those who have already seen them. We need words that resonate most strongly with those who have not seen it. That is why I picked out the two above - they seem to be able to translate well to people not currently in the verse.
Questoin: How do we, in a few words, get the meaning across that there is this show, that is wonderful, that has started a fan-based movement that exists both to enjoy the show, to spread it to others to enjoy, and then to continue it. Im not sure how to do that, but if we can figure it out, it seems like it would be powerful. The show is such an underdog, we have all fought so hard (well, I guess I am a rather recent convert, but I can tell others have), it truly is an amazing story. All of that in a few words that will intrigue someone enough to click on it and go to a website.
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Well, that's why I put questions on some of them, like "What turns a well-bred Doctor into a fugitive?" which was one of my non-Browncoat (still!) mom's favorites. She also liked the "Full Burn in Atmo" And my most recent Wash banner. And she also liked "This Boat is my Home" though not as much the other one, which I don't understand. She also seemed intrigued if not oohing and aahing over "Join the Independents".
I've been putting out URL on them, but I've been wondering if maybe I should put some others on there, too. Like iTunes (it is iTunes where you can download the show, right?) or Netflix or Amazon direct links. But would that work? Can anyone make them actually link to those places? Cuz no one is going to type in a complex URL like that.
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Quote:
Originally posted by jtskier1200r:
PR's banners are very good, thanks for making those! I especially like the ones that just show the ship: "This summer find your Serenity" is a great one. I also like "This ship is my home" - both are catchy and intriguing. The one with Inara is good too, but then again, I am partial to her :)
PR: Is there anything you can think of that would let the person with no familiarity with the show understand the passion that it has created in us all? I love the idea of quotes from the film/series, but, in my opinion, those resonate most strongly with those who have already seen them. We need words that resonate most strongly with those who have not seen it. That is why I picked out the two above - they seem to be able to translate well to people not currently in the verse.
Questoin: How do we, in a few words, get the meaning across that there is this show, that is wonderful, that has started a fan-based movement that exists both to enjoy the show, to spread it to others to enjoy, and then to continue it. Im not sure how to do that, but if we can figure it out, it seems like it would be powerful. The show is such an underdog, we have all fought so hard (well, I guess I am a rather recent convert, but I can tell others have), it truly is an amazing story. All of that in a few words that will intrigue someone enough to click on it and go to a website.
Hear, hear!!
"You hold. Hold 'til I get back." Mal
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