SERENITY SUMMER CAMPAIGN!

POSTED BY: 11thHour
UPDATED: Monday, August 21, 2006 19:23
VIEWED: 14670
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AGATSU

Wednesday, June 28, 2006 6:46 AM

Quote:
Originally posted by SameErtia:
Agatsu called me an Ambassador, but doesn't that have other connotations?)

Well, the Cat'n has to call you ambassador to make it official, I merely said I'd recommend you, which I wholeheartedly do. Not to undermine or replace FMs shiny and well-earned position as ambassador, but we can never have enough people encouraging and supervising interaction between the boards, imho. And being a board-independent, yet dedicated and obiously trusted, liked and highly motivated member of our shiny Browncoat community makes you a shiny candidate in at least my eyes. And even if you won't get on the official team, you can still do a lot of good, as you've already discovered yourself.

I left the team myself for various reasons a few days ago, two of them being that I'm most likely gonna take on a second job next month (as a beta tester for a shiny WW2 sneaker with a strong female lead character, w00t! It's called Sabotage 1943, and it looks like it's gonna kick ass.) besides the regular 2 pages of comic I do every week to pay the bills, AND I fell in love with an incredible girl... woman that lives 660 kilometers away.
I'm still gonna do the web comic, and some other shiny things, some of which are saver to do "rogue-style", as opposed to having a direct official connection to FFF.net, and I'm still at the Cat'n's disposal should she need me, but I'd rather not take on duties that I'm not sure I can fullfill. Spreading the word is a given, of course. So don't think for a second that I'm not supporting the cause to the best of my capabilities anymore, but possibly not being able to do the jobs I get appointed is a risk I don't wanna take.
Responsibilities - could do with less of them.

Anyways, I'm really excited that the Serenity Summer Campaign is a-go-go, especially since I know of most of the shiny things that are planned!

WOOOOHOOOOOOOOOOOOOOOOOO!

I gotta pee.

The Serenity Summer Campaign is on, baby - prepare to kick some serious pigu!

http://www.fireflyfans.net/thread.asp?b=19&t=21775#326341
September 30th is Serenity 'Versary! Be there or be a purple-belted poop-head. (<- not the official slogan.)
I'm so into Firefly, my butt glows in the dark.

HERA

Wednesday, June 28, 2006 6:27 PM

Quote:
Originally posted by jtskier1200r:
Has anyone ever thought more about the add-space idea? Here is an idea, lets come up with a very catchy, creative ad-campaign. Here are the issues I see involvded:

1. Funding
- Could we build a site and sell ad space on it to fund our ads to other sites?
- Could we do donations? (that always comes with problems...)

2. Where to place them?
- We would need to think of who our target audiences are (or at least who is most receptive to Firefly) and try to target them. Facebook.com sells pretty cheap ads, any others that we could afford?

3. What to put in them?
- I feel the whole idea of fans buying ad-space to promote a show they wont make any money off of is such a unique idea. If there was a way to communicate quickly that the ad was bought by fans - true fans, and not a corporation, then it would be powerful. Something like "the only purpose of this ad is to make your life better - watch Firefly - brought to you by the fans at fff.net." That was bad, but I think the core idea is good.

That is it for now, hope that helped.

Thank you jtskier2000, this is a very good idea. Do you have any other suggestions of sites that might be our target market? Even a short list would give us a jumping off point, to collect pricing and specs for.

Quote:
Originally posted by Dewrastler:
Wow, jtskier1200r, I like those ideas. I think web ads would be a decent way to go, especially if they linked to the aforementioned website. I think a great link for that website would be the serenitymovie.com site since it has videos already on it to catch peoples attention.

I also like your campaign idea, Dewrastler. 11th may have some similar concepts already in the making, as we had also thought of designing some ads that Browncoats could repurpose for their local newpapers.

Concerning linking to a site, we're also hoping to have a separate URL for these purposes, a couple of which have been reserved, but we don't have anything up as yet. More on that as things develop!

-Hera

"Wanna?" – Mal to Kaylee, Out of Gas

JTSKIER1200R

Thursday, June 29, 2006 3:12 AM

The reason I think Facebook is a good idea is because people who go to the school get a pretty major discount. I go to Duke now, so I could take care of that. We must have others who go to other schools. The only problem is that somehow they would have to be transferred the money to pay the fee...not sure how to do that.

For Facebook, they charge (for me at Duke) $15 for 30,000 displays of our "flyer" or logo. I cannot make a good one, but it seems possible. All the specs I could find on the requirments are below.

Specs: "You can upload a friend's Facebook profile picture or a photo of your own that is .gif, .jpg, or .png and less than 5 MB in size. However, you may not upload offensive, pornographic, or copyrighted materials. We take content complaints very seriously and if your Flyer is reported we reserve the right to take it down without a refund and revoke your Facebook privileges entirely."

So, it seems that if we could come up with a good picture and a good slogan, we could begin to run them. We can do it at other schools also, but they cost more, (7,500 displays for $15, not 30,000). So, that is the details on Facebook...Ill keep looking. We could do FREE advertisements on Craigslist...I think that is a great idea! Lets look into that. Finally, myspace.com too, but Ill post on that later.

Any feedback?
Anybody have a plan on how to get money?
For these fliers to work, we need a website, and I cannot help with that.

AGATSU

Thursday, June 29, 2006 8:07 AM

Quote:
Originally posted by jtskier1200r:
However, you may not upload offensive, pornographic, or copyrighted materials.

This calls for some seriously careful maneuvering.

As for the money, I for one would just send money via PayPal to at least anyone on the Event Team without requiring a receit, but I guess there'd have to be some kind of legally secured fund for the majority of people to donate.

The Serenity Summer Campaign is on, baby - prepare to kick some serious pigu!
http://www.fireflyfans.net/thread.asp?b=19&t=21775#326341
September 30th is Serenity 'Versary! Be there or be a purple-belted poop-head. (<- not the official slogan.)
I'm so into Firefly, my butt glows in the dark.

MALAYNADREAMS

Thursday, June 29, 2006 7:20 PM

I've been seeing San Francisco Zoo ads on t.v. where they would put a word on the screen, like, "Jaguar" for instance...and then after it would say, "If you thought of a car--then it's time to go to the zoo" or something like that. Or they had, "Puma. If you thought of a shoe--then it's time to go to the zoo."

I dunno, I just have this thing in my head that goes like, "Firefly. If you're thinking of an insect...then it's time to Go Here" & have a link. To me, I think it's intriguing for non-browncoats...those San Fran zoo commercials worked on me at least. Because if I was a non-browncoat I'd be thinking, "What else could a firefly be besides an insect? What else could Serenity be? What else could... whatever be?" I think one of the problems about promoting Firefly and Serenity is that...to normal people Firefly is an insect and Serenity is just another word for "calm & peaceful". Maybe instead of letting that hurt us, we can use that to our advantage in campaigning. It's general, it's vague...but that's exactly the kind of thing that a normal person would be intrigued about if they're just surfing the net or ads or whatever because it seems less like a crazy fandom thing, which is what people tend to shy away from.

Anyway, just a thought :)

FOLLOWMAL

Thursday, June 29, 2006 7:28 PM

Quote:
Originally posted by MalaynaDreams:
I've been seeing San Francisco Zoo ads on t.v. where they would put a word on the screen, like, "Jaguar" for instance...and then after it would say, "If you thought of a car--then it's time to go to the zoo" or something like that. Or they had, "Puma. If you thought of a shoe--then it's time to go to the zoo."

I dunno, I just have this thing in my head that goes like, "Firefly. If you're thinking of an insect...then it's time to Go Here" & have a link. To me, I think it's intriguing for non-browncoats...those San Fran zoo commercials worked on me at least. Because if I was a non-browncoat I'd be thinking, "What else could a firefly be besides an insect? What else could Serenity be? What else could... whatever be?" I think one of the problems about promoting Firefly and Serenity is that...to normal people Firefly is an insect and Serenity is just another word for "calm & peaceful". Maybe instead of letting that hurt us, we can use that to our advantage in campaigning. It's general, it's vague...but that's exactly the kind of thing that a normal person would be intrigued about if they're just surfing the net or ads or whatever because it seems less like a crazy fandom thing, which is what people tend to shy away from.

Anyway, just a thought :)

MalaynaDreams, that is an excellent idea.

We just have to figure out how to best apply these ideas about ads.

The SSC team is gathering up these ideas and enjoying seeing them posted here.

This one in particular intrigues me, because you hit the nail on the head. We need something that appeals to non- Browncoats...people who have NO idea what Firefly/Serenity is. We need something, as well, that doesn't make people go all phobic against our "fanatic love" for this show and movie. We folks who love so fully and so hard come across as a little.. uh.. too much shall we say. We need to intrigue, not push away.

Good job!

Keep the ideas comin' folks!

"You hold. Hold 'til I get back." Mal

FOLLOWMAL

Thursday, June 29, 2006 7:37 PM

Quote:
Originally posted by jtskier1200r:

The only problem is that somehow they would have to be transferred the money to pay the fee...not sure how to do that.

We could do FREE advertisements on Craigslist...I think that is a great idea! Lets look into that. Finally, myspace.com too, but Ill post on that later.

To address the Facebook idea Jtskier1200, it's a really great idea. I love it! But the logistics WOULD have to be worked out. So we'll all have to set our minds to that and see what can be come up with. This is something we can propose to the team leader, 11th Hour.. she's a whiz at the money, legal, copyright stuff, so I think we better let her peruse this one.

As to the mention of myspace. That is an exciting possibility for viral marketing. I have a myspace account, my children do, everyone I know practically does. And I know from personal experience it is possible to spread something far and wide thru the myspace community. Please write me at followmal@gmail.com with your idea so that I may present this to 11th Hour. This is something that was already in the back of my mind as well.

"You hold. Hold 'til I get back." Mal

FOLLOWMAL

Saturday, July 1, 2006 3:21 PM

Malaynadreams,

Hera and I have been kicking around your idea ( sorry, mean sounding metaphor...eeep!). Anyway, we're getting ready to propose a few things with your intitial idea within the center of it.

Please send me your email address as I'd like to communicate with you directly... thanks.

Oh, and I'm putting this back at the top of the threads for the morning and reminding everyone that we need ideas.. we want ideas.. we all want more of our BDH's and the 'verse and this is how we're gonna do it. Oh, and it'll be fun too.

Remember, don't just bump this thread. Post ideas!
Our focus is to create NEW Browncoats.. to expand the fan base.. so we want ideas that will appeal to folks who have never heard of Firefly. Never heard of Serenity. We want to spread the word to them that need it told.

"You hold. Hold 'til I get back." Mal

HERA

Saturday, July 1, 2006 5:51 PM

FollowMal brought up several good points during a recent discussion about everyone's anxiety for the future of FFF.net when she was down for several days earlier in June. Many (myself included) could not imagine trucking on without this place to hang out and scheme and dream and dissect our most beloved FF/S Jossiness.

We thought it would be a shiny idea to have a fundraising week, dubbed "Haken Week", on the board to encourage Browncoats to donate money for the cause. There are two buttons for donating coin on the left hand sidebar, underneath the merchandise.

We've got semi-firm dates of July 16-22.

Any cool ideas on how to roll out the donation thread on July 16th? Any one ever done anything like this afore? Comments and suggestions very welcome!

-Hera

"Wanna?" – Mal to Kaylee, Out of Gas

AGATSU

Sunday, July 2, 2006 7:36 PM

I'm game. Haken deserves it, and the campaign needs some coin to boost the shininess.

Maybe after donating, people could post the amount and how many percent of that they want to contribute to the campaign. Then the calculating begins.

The Serenity Summer Campaign is on, baby - prepare to kick some serious pigu!
http://www.fireflyfans.net/thread.asp?b=19&t=21775#326341
September 30th is Serenity 'Versary! Be there or be a purple-belted poop-head. (<- not the official slogan.)
I'm so into Firefly, my butt glows in the dark.

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