SERENITY SUMMER CAMPAIGN!

POSTED BY: 11thHour
UPDATED: Monday, August 21, 2006 19:23
VIEWED: 14670
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11THHOUR

Sunday, June 25, 2006 5:49 PM

Serenity Day was always intended to be the kick off for the Serenity Summer Campaign... so let's kick it!

The Serenity Summer Campaign is all about reaching out to spread the word of the 'verse, recruit new fans, and give the current fans ways to enjoy participating together in all kinds of FF/Serenity activities and promotions.

Aside from the fact that doing all of this is a blast, the other hoped for result that a greatly increased and activated fan base will convince Universal that Firefly/Serenity is a viable and profitable property... so they'll be up for making more!

Joss, the cast and the fans of Serenity, all want to continue the 'verse. Serenity and Firefly have received numerous glowing critical reviews and awards, and the DVDs continue to sell very well. The only thing that prevented both the show and the movie from continuing was audience numbers not meeting the studio's expectations. So if that's the missing ingredient to more from the 'verse, let's fix it!

The Mission Statement for the Serenity Summer Campaign is: To grow and invigorate the Firefly/Serenity fan base. All ideas and activities need to be geared with this goal in mind. The Serenity Summer Campaign will be made by us... fan made through and through. We have to be the ones to make it happen.

We're not so much "pushing" Firefly/Serenity, but rather getting the word out there in a positive and exciting way so new people can "discover" the 'verse. The main goal is reaching out to new people... people who know nothing about Firefly and Serenity. So think about what would persuade someone who knows nothing about the 'verse to become interested and curious enough to want to find out more about FF/S. We really need to excite and motivate people enough to get a DVD, or at least start off by purchasing Firefly on iTunes. Just get 'em started... if there's any Browncoat in them at all, they'll fall in love! Once people are fans, and get involved in the message boards, they have a good chance of wanting to participate in events and promotions. Each new fan that is created can go on to recruit several other fans... and so on, and so on...

This thread is for brainstorming ideas and getting together to promote Firefly/Serenity. Remember, the Serenity Summer Campaign will be what we make of it together. Exchange ideas with other Browncoats, join forces, or be your own independent guerilla marketing machine! As always, there is a big selection of FF/S promotional posters on my website, with suggestions for ways to guerilla market, so please feel free to make good use of them to spread the word of our shiny 'verse. There are lots of tried and true ways to promote Firefly/Serenity, and also there are some excellent promotional ideas can be found at the Browncoats Rise Again website. By all means take a look and make good use of them!

www.browncoatsriseagain.com

http://the11thhour.home.att.net

Some excellent promotional and activity ideas have been brought up in the "So What Now?" thread. Folks are welcome to start a list and perhaps consolidate the ideas together here. This will help focus thoughts and assist in discussions.

We also have Serenity 'Versary to aim for on September 30th... which will be a big celebration of the one year anniversary of the general U.S. premiere of Serenity. There will be lots of activities, support for Serenity and a big "thank you" to Universal for making our shiny movie a reality.

Right now I'm in the middle of completing some official Serenity projects, so I'll only be able to check in now and then. Once past these deadlines, I'll be able to devote more attention to the campaign. But promoting Firefly/Serenity certainly doesn't have to wait! Also know that there are some folks on the FFF.net Event Team who have been working behind the scenes to help get the plans going for the Serenity Summer Campaign. I'm sure they will be on hand to participate and assist in this thread. I've been working closest with Hera, FollowMal and MalNourished... they are shiny folks indeed. There also will be plenty of o

HERA

Sunday, June 25, 2006 7:21 PM

Here's the prototypical Fireflyfans calendar for keeping track of important Browncoat events.

http://www.google.com/calendar/embed?src=cus9va20o4gsf7usb82lteked8%40
group.calendar.google.com

If you'd like your event added to the calendar, drop me a line!

doeramey3000@yahoo.com

-Hera

"Wanna?" – Mal to Kaylee, Out of Gas

SAMEERTIA

Sunday, June 25, 2006 7:35 PM

Thank you, 11thHour and Hera!

Some suggestions from the other thread:

Continuing the letter writing campaign (in a more organized and flashy fashion)

Getting copies of the BDM to film-schools and film-making camps.

Sending thank you notes to those involved in supporting the charity screenings; The theaters, Universal's distribution department, the newspapers who advertised for us, etc.

Webcomics was one idea, which I've been assured Agatsu is working on. (I think we should get our shiny 11thHour artist and our HeroineofCanton artist involved in this... Not like they don't have enough to do, right?

Writing cross-over fanfictions for various fanfic sites to hopefully drum up interest in fandoms that don't know "Serenity" yet.

I've also volunteered to be a disseminator of information and communicator between the different boards and communities. Agatsu called me an Ambassador, but doesn't that have other connotations?)

HERA

Sunday, June 25, 2006 8:34 PM

Hey there SameErtia, I remember from early on that 11th dubbed FollowMal as the honorary Ambassador to FFF.net, FollowMal being the welcoming person that she is.

That doesn't say there can't be more, since you hang out on several far flung boards. Ambassador to the Internet, mayhap?

I'm so glad you're interested in involving yourself with the summer campaign. Thank you for stepping up!

"Wanna?" – Mal to Kaylee, Out of Gas

FOLLOWMAL

Sunday, June 25, 2006 9:04 PM

Hey, all... the kick off has started! I'm so excited!

The charity screenings were such a success and the buying campaign brought in good numbers and the long wonderful Summer of Serenity has begun!

I'm here if anyone has any ideas or comments or such. And I'll be greetin' and 'coatin' folks as they come in. As always.

Looks to be a shiny summer!

I'm so proud of us all!

"You hold. Hold 'til I get back." Mal

LANTHRAXX

Monday, June 26, 2006 1:11 AM

do your part everyone!

recruit whomever you can to the cause.

KURYA

Tuesday, June 27, 2006 2:14 AM

Hi.
Unfortunately b/c of being one of the organizers of the charity screening in Montreal, has costed me some time, and I totally slacked off on my work, so I wont be able to particiapte on this.

I think this is truely awesome, and a greatway to invigorate the fanbase. Just like how the charity screenings and the Serenity day purchases have motivated the fans to do something and in my opinion bring hope to people that there is a future in the fandom. Ultimately, even if there is no more stuff, sad as it may, if there are things to look forward to, and we are constantly on the lookout for new recruits. Whether it be campaigns to recruit people or campaigns to hold events to benefit charities, its a great thing for the fandom as a whole.

I have a few ideas, for one thing, you need a good website. Use FFF.net if you wish, but something which I do not mean to be harshly critical of Serenity Day, but would be nice to have one place for a good source of information. One of the problems I felt, was that although it was specified to buy a DVD there was no mention on the website about where to go purchase the DVD's, or where to donate extra copies. One had to go through the forums to get that info. Already if you want to attract casual viewers of the site, they would probably be turned off by that one extra step to get info. It should be readily accessible and viewable by everyone from the main page.

So if you plan to have several different missions(i believe there is one about writing cross over fanfic), have it prominently displayed. So that people know what to do. Have specifics and information, so that people dont say"thats it?"

Another is to coordinate with the Signal podcast. They too have been looking for ways to spread and get new recruits, and have a section every week about marketing, so why not join forces with them?

Another idea was in the works last december but didnt really go many places, was to create cheap VCD's or DVD's for people to play in their DVD players, trailers and clips from the movie, and info about the verse. Maybe have different dvds with different types of info, maybe incklude the R TAM sessions. The idea was that these VCDs etc would be found laying in random places etc, and people would find it and put it in the player. However, people pointed out that it would be a waste of money and time since it would probably get tossed in the garbage, but it may be worth a shot. Could pass those out at conventions or to various fan groups etc. One problem maybe the concern of legal issues with Universal, but as long as they are credited and it is the trailer, I can imagine that would be ok... but I do not know for sure.

Also make sure the goals of the campaign are clear spelled out, and make sure nobody can accuse the organizers of living in an impossible pipe dream, make them realistic.

What I also suggest is that on the main campaign website, put a call out for brainstorming and ideas on what type of missions would get the signal to spread. Dont just do the announcement here but to do it on other forums like serenitymovie.net, .org, firefly prospero boards etc.

I am sure you guys & gals are brilliant, and probably have all of this covered I thought I would just spew ideas. I am sure I can think of more, cant at the moment.

Best wishes and best of luck.
Prakash

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Trying to organize a charity screening of Serenity in Montreal, need to know if there is interest! Contact me by signing up on the board or private message me!

http://serenitymtl.blogspot.com

For shindigs in Montreal join (need to register to see the firefly/serenity section):
http://www.lucky-stars.ca/board

Canadian? join:
http://movies.groups.yahoo.com/group/canadianbrowncoats/

Serenity Summer Campaign
- June 23rd, is ONLY the beginning.

SAMEERTIA

Tuesday, June 27, 2006 11:46 PM

Thanks for the Input, Kurya.

The cross-board communication is where I think I can come in handy. It's one thing to have a team of Ambassadors spreading the word, it's another to have a neutral cheerleader disseminating information and links from community to community.

I'd rather not be "that person from Fireflyfans.net" or "from serenitymovie.org" or the "serenityday.org voice" or whereever. I'd rather just be the Same Ertia who everyone knows, fire-flitting about, spreading the goodwill and cheer and communicating what groups are doing what and how to get involved.

I've already kicked off the Firefly Crossover Fanfiction project. More details coming on that soon!

JTSKIER1200R

Wednesday, June 28, 2006 2:40 AM

Has anyone ever thought more about the add-space idea? Here is an idea, lets come up with a very catchy, creative ad-campaign. Here are the issues I see involvded:

1. Funding
- Could we build a site and sell ad space on it to fund our ads to other sites?
- Could we do donations? (that always comes with problems...)

2. Where to place them?
- We would need to think of who our target audiences are (or at least who is most receptive to Firefly) and try to target them. Facebook.com sells pretty cheap ads, any others that we could afford?

3. What to put in them?
- I feel the whole idea of fans buying ad-space to promote a show they wont make any money off of is such a unique idea. If there was a way to communicate quickly that the ad was bought by fans - true fans, and not a corporation, then it would be powerful. Something like "the only purpose of this ad is to make your life better - watch Firefly - brought to you by the fans at fff.net." That was bad, but I think the core idea is good.

That is it for now, hope that helped.

DEWRASTLER

Wednesday, June 28, 2006 4:11 AM

Wow, jtskier1200r, I like those ideas. I think web ads would be a decent way to go, especially if they linked to the aforementioned website. I think a great link for that website would be the serenitymovie.com site since it has videos already on it to catch peoples attention.

One day.
One plan.
One army of Browncoats.

On June 23rd, we aim to misbehave.

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