The Trump Campaign Has Raised Millions Off Impeachment — And Facebook Is One of Its Most Powerful Tools

POSTED BY: captaincrunch
UPDATED: Thursday, December 12, 2019 17:11
VIEWED: 1600
PAGE 1 of 1

CAPTAINCRUNCH

Tuesday, December 10, 2019 1:52 AM

Brad Parscale is brilliant, and Trump can't pay him or Putin enough, imho. And now with that greedy tool, Zuckerberg on a leash, 2020 is in the bag basically. I wonder if there's a 3-way for Trump, Putin and Suckerberg in the future?

https://time.com/magazine/us/5744386/december-16th-2019-vol-194-no-26-
u-s/

Trump's campaign has turned impeachment into a fundraising asset with ads on Facebook, Instagram and other social-media platforms

Onstage in the packed, thunderous hockey arena in Sunrise, Fla., President Donald Trump’s campaign manager Brad Parscale urges the crowd to pull out their cell phones and text themselves onto the campaign’s contact list. Their phones are key to helping Trump get re-elected in the face of his likely impeachment by the House. “The way we fight back,” Parscale booms, “is to get online ourselves and get connected, sign up for emails.” A slap shot away from Parscale, voter Alan Huber doesn’t need to sign up. He is already connected and gets Trump campaign messages, most often by scrolling through Facebook. “I don’t have to watch Fox or CNN or read TIME magazine or anything else. I will get anything important from my Facebook feed,” says Huber, who’s in his 60s and drove down the Florida coast from Boynton Beach on Nov. 26 to see Trump in person. “I think that the media doesn’t fully appreciate the power of the Facebook feed.”

The Trump campaign does. In the weeks since House Speaker Nancy Pelosi’s Sept. 24 decision to launch an impeachment inquiry against Trump for using the power of his presidency to press a foreign country–Ukraine–to investigate a political rival, the Trump campaign hasn’t run from Pelosi’s impeachment push or settled into a defensive crouch. Campaign officials instead are leaning into the impeachment threat, using it to mobilize supporters and try to extract a political price–and millions of dollars in fundraising–from the Democrats’ move. One of the single most powerful weapons in the Trump campaign’s arsenal has been Facebook, which–unlike many TV stations and newspapers–does not monitor candidates’ political ads for veracity.

A TIME analysis of publicly available Facebook data, which included the cataloging of hundreds of distinct messages, shows how Trump is using social media to supercharge his pushback against impeachment and add to his considerable $150 million war chest. Ads that many Americans would otherwise never see have been tested and tailored to solicit responses from older voters, deploying Trump’s distinctive use of capital letters and words like scam and witch hunt.

Pelosi’s announcement came on a Tuesday. By the end of that week, the campaign had spent more on Facebook ads than in any week since Facebook began reporting political ad spending in May 2018, topping both the aftermath of special counsel Robert Mueller’s investigation and the massive push in the run-up to the 2018 midterm elections, according to TIME’s analysis. In the weeks since, the Trump campaign has paid Facebook more than $5.4 million for ad placements, generating well over 100 million appearances on user feeds.

The spending may be paying for itself. Within 72 hours of Pelosi’s announcement, the campaign had raised $15 million in small-dollar donations. On a typical day, it raises approximately half a million in small-dollar donations–those of $200 or under. On Oct. 31, the day the House voted to approve rules for the impeachment inquiry, the campaign raised more than $3 million, around six times the norm, a senior campaign official tells TIME.

Which means that even as White House lawyers have been outwardly blocking access to documents and officials and dismissing the House’s work as illegitimate, the Trump campaign has embraced impeachment as a means of rallying support and donations in an extraordinarily aggressive Facebook campaign that sometimes includes Instagram–which is owned by Facebook–and that is augmented by spending on Google and other digital platforms. TIME’s analysis shows that about two-thirds of the s

1KIKI

Tuesday, December 10, 2019 2:05 AM

Well, I guess that's a reason to get off of FB on your (ha ha ha !!) 'smart' phone. Personally, I've never been on FB and I wonder why anyone with half a brain would be. So, why are you on FB?

Oh - and I just want to add - I see the dimocrats are already phoning in 'why they lost' ahead of time. 2016 had nothing to do with Hillary having HISTORIC (ginormous) NET NEGATIVE approval ratings, or her comments about 'basket of deplorables' (and the attitude that prompted it), or the DNC's 'victim de jour' platform that left out 'flyover country', or the fact that she felt so entitled she was barely going through the motions in a drugged-up state ... no ...

... it was all due to RUSSIA!!!RUSSIA!!!RUSSIA!!! and the many other hoaxes they've propagandized you all with.

So, you've posted that they're ginning up yet another hoax?

GOOD FOR THEM!!

A billion flies eat shit.

6IXSTRINGJACK

Tuesday, December 10, 2019 5:27 AM

lol

I love watching the Legacy Media all begin to give their preemptive "yup Jack, you were right all along again."

I'm going to have to find something else to be right about now.

I won't have to look too hard. I'm sure our friends here will supply me with plenty more to be right about.

Do Right, Be Right. :)

6IXSTRINGJACK

Tuesday, December 10, 2019 5:57 AM

Oh... and meanwhile...

Democrats haven't raised shit, and the DNC is still broke.

All that Twitter support but no money backing it?

Where have I heard that before?

Get woke, go broke.

Bitches.

Do Right, Be Right. :)

6IXSTRINGJACK

Thursday, December 12, 2019 5:11 PM

Do Right, Be Right. :)