Firefly and Serenity Guerilla Marketing

What more can we do?

POSTED BY: MontysSoupCatcher
UPDATED: Monday, November 26, 2012 00:55
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Saturday, June 27, 2009 11:04 PM

Quote:

Originally posted by LooneyLad:
Hi, I'm new here.



First off, welcome to the 'Verse.

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First I have a question, who owns syndication rights to Firefly? I don't remember ever seeing it on Sci-fi, but then again, I don't watch much on that channel (and checking their site, they have a webpage on Firefly, so I assume they must show reruns every now and then).



NBC/Univeral must own the syndication rights, or have "leased" them for awhile because SyFy ( they're rebranding themselves this in July, I may as well get used to it )does show the odd occasional marathon of Firefly. They used to show it more often, I've checked the schedule and it's not on in July.

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I think we should try to get the Sci-fi channel to play the reruns more often as it wouldn't cost them too much and it would bring in a whole fandom of viewers. If they got good numbers just from showing reruns, then the chance of them, or another channel picking up the show for another season would be better.


We've written, thanked, pleaded, sent in suggestions, etc. for SyFy to do something more with Firefly. The window for that opportunity is long gone. You're right though, every time they show it, folks fall in love with it. Just not enough folks to make a difference.

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Another thing we could do is a continued letter campaign. I'm not sure how effective that is, but it must be something.


We've tried a bunch of these. Just like signing a petition they don't have much impact. If they ever did, the time for them to is again long past.

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Also, most websites have a feedback button or an e-mail address for fans to contact. I remember when I was trying to "Save Teen Titans" from cancellation, I sent them a few messages on Cartoon Network's website's feedback page.


This never hurts, although I'm not sure it does much good.

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But the main thing, I think is to just urge friends to watch the series. It's easier to do that now than ever thanks to Hulu, and if we get a high number of viewers on Hulu, then it will also make broadcasting networks give a second glance. I found Firefly thanks to a friend who sent me a link to the show on Hulu, and it became my favorite show. I plan on buying the DVD for both the show and movie sometime soon.

Also, buying the comics would be good.



Now this is what you can do! Sharing the
Verse with others ( particularly on Hulu to start with ) is a fabulous idea. Enjoying it and the community is a good idea. Being involved in the CSTS ( www.cantstoptheserenity.com ) screenings and being involved in the charities is good. I am involved with Nathan Fillion's charity Kids Need to Read ( www.kidsneedtoread.org ) and it's very fulfilling.

There's also this site for the coolest stuff to guerrilla market Firefly/Serenity.

http://the11thhour.home.att.net/

Share the 'Verse with others, enjoy the 'Verse with others and one of these days if we're lucky, we'll get more Firefly/Serenity. In some form. Joss is a genius, it'll be good when it happens.

http://www.kidsneedtoread.org/



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Saturday, July 4, 2009 11:37 PM

Been really busy selling tons of Joss Whedon comics and related materials in my downtown Toronto comic and game shop for years. I've only just watched Firefly (I hate North American TV) since a friend put on the pilot a few weeks ago while I visited.
I've since roped my manager into watching them with me (we watched Our Mrs. Reynolds last night, which I couldn't wait to get to - it's probably my favorite except for there really being no River in it)

WOW! This is truly the best TV I've ever seen.

I'm behind the curve here in being really flipping upset about the cancellation. Everyone here already knows what I'm finding out years later, so I won't go on about that anymore.

I do know business; it's supply and demand, baby. The demand exists, the supply can be created. Heck, it's screaming to be reincarnated!

Since it seems that the entire crew feels the same way (been reading the Titan companion books) and I see you guys posting here to this day, basically, I can't believe there isn't a bigger ball rolling!

One of my customers just told me that Joss is no longer interested in fighting for his baby. Is this true, or only a partial perspective of the real situation?

It seems to me that a new venture could easily raise the startup investment capital to produce another season, especially if the set and props are still intact and needn't be rebuilt.

I don't know a lot about TV/movies, but I do understand business well enough.

Where could I find more nuts and bolts type info about actual costs for the original season, and the Serenity movie?

I think I've found a new hobby.

There are a lot of similarities between the crew of Serenity and the crew of my shop (ship).
We're definately "browncoats" at heart.
The HairyT is our real life SereniT!

Faith moves mountains. I believe.

Anyone have an idea where the beating heart of the Firefly revival lives these days?

Closest to my heart, River's story needs to be told more fully, for starters. Book telling River that she can't fix faith - "It fixes you"! My God, Joss, how much of this stuff do you know about and how much more could be told!? And that's only one thread of this incredible tapestry that is Firefly.

Gotta stop rambling in so many directions and go sell some more Buffy comics and board games.

Leon
;l






Just because you don't believe in Santa Clause doesn't mean people aren't going to exchange gifts at Christmas time.
- H. P. Lovecraft

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Sunday, July 5, 2009 1:58 AM

Quote:

Originally posted by HairyT:
One of my customers just told me that Joss is no longer interested in fighting for his baby. Is this true, or only a partial perspective of the real situation?


Joss has never said that he is not interested, in fact he has made it clear he has many more stories to tell and that Firefly is his favorite creation (so far). He has said that nothing is happening at this time. He does not hold the television or movie rights, those are with FOX and NBC/Universal, and he cannot afford to produce anything on his own. He is just waiting for someone to step up and offer financial backing.

Welcome aboard, Hairy. We need all the crew we can get. Hope you enjoy the place.




wo men ren ran zai fei xing.

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Sunday, July 5, 2009 2:40 AM

So presumably, should a bundle of cash fall from the sky (*ahem*), FOX/NBC would be willing to allow Joss & the crew to pay for the resulting project in exchange for a percentage of the windfall?

Seems to me that money can't be the biggest problem, can it? I'd love to know what the costs were for the whole Firefly season, and the Serenity movie. All I know is that millions are what we're talking, and that shouldn't be such an obstacle considering the sheer magnitude of love for this "property".

Seems to me that logistics is the real stickler, in that all the players need to be available for a set amount of time together to accomplish anything, and from what I (think I) understand, that time would need to be months at least.

I can see a startup selling shares to investors, and also pre-selling some sort of fan package for about $100 or so, which would raise a pile of capital. The package could be a certificate of promise for a limited edition copy of the final product, with bonus material never to be available again elsewhere, say, and maybe also an invite to some giant release party / showing in a stadium or something.
There could easily be several levels of those - like a $250 and a $500 - each one with a little more bling, like some signed material or artefacts from the set that are no longer necessary - or a tour of the set, say?

If this many people love the show as much as I do, it's really a matter of a "get-out-and-push-committee" forming, and pushing.
There is too much love and creativity so evidently on display for this to be really stalling much longer.

I'm no millionaire, but I'm a pretty savvy businessman if I do say so, and I'll bet there's a way because there's plenty of will, right!?

Lots of people have millions of dollars and no clue what to do with them. (For real - we all just gotta find one who won't try and tell Joss how to play everything because it's her money)

Hey - another idea - last one for this post - how about we stage a train robbery...?

Leon
;l

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Sunday, July 5, 2009 3:51 AM

I doubt if you'll be able to get truly accurate figures for the production of Firefly, but different reports over the years put the cost of the pilot at $10-12 million and an average of around $2 mil for the other episodes. The Serenity movie cost around $39 mil, but I'm not sure if that is just the filming budget or if it includes the cost of producing the prints and advertising.




wo men ren ran zai fei xing.

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Wednesday, July 8, 2009 8:26 AM

Hi people! I'm new to the 'Verse here. I would agree with ECGORDON's comment - Joss Whedon is still interested. I just met him on a few days ago on Saturday, July 4th. He was attending a party (of another writer) which I was photographing. I told him I was a big Firefly/Serenity fan, and would LOVE for it to continue. A big smile spread on his face and he said,"I would love to, but no studio will back it up." I did not ask him any further. I was just thrilled to meet him and needed to get back to my job! =) So based on his simple, short answer, its a matter of money. And as it has been mentioned here, it is fairly expensive to produce. But I optimistically believe that things could still change in the future..



BellaBrook

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Wednesday, July 8, 2009 5:02 PM

Quote:

Originally posted by BellaBrook:
Hi people! I'm new to the 'Verse here. I would agree with ECGORDON's comment - Joss Whedon is still interested. I just met him on a few days ago on Saturday, July 4th. He was attending a party (of another writer) which I was photographing. I told him I was a big Firefly/Serenity fan, and would LOVE for it to continue. A big smile spread on his face and he said,"I would love to, but no studio will back it up." I did not ask him any further. I was just thrilled to meet him and needed to get back to my job! =) So based on his simple, short answer, its a matter of money. And as it has been mentioned here, it is fairly expensive to produce. But I optimistically believe that things could still change in the future..

BellaBrook



Hi BellaBrook. Welcome to the site.

What a very cool thing that you got to meet Joss. As with many other stories I've heard of him, he's always sweet to fans. YAY for Joss!

I agree,things can always change in the future.
If DollHouse is a huge hit for Fox or Cabin in the Woods is a hit at the box office, perhaps studios will be more willing to fund whatever Joss is interested in doing.


http://www.kidsneedtoread.org/



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Thursday, July 9, 2009 3:22 PM

Quote:

Originally posted by BellaBrook:
Hi people! I'm new to the 'Verse here. I would agree with ECGORDON's comment - Joss Whedon is still interested. I just met him on a few days ago on Saturday, July 4th. He was attending a party (of another writer) which I was photographing. I told him I was a big Firefly/Serenity fan, and would LOVE for it to continue. A big smile spread on his face and he said,"I would love to, but no studio will back it up." I did not ask him any further. I was just thrilled to meet him and needed to get back to my job! =) So based on his simple, short answer, its a matter of money. And as it has been mentioned here, it is fairly expensive to produce. But I optimistically believe that things could still change in the future..



BellaBrook



Cool, nice to meet you.

You're lucky that you get to do cool things like that! It sounds like a great job.

Anyway, I can't believe that no studio will back another Firefly project. I mean, come on, it already has a dedicated fanbase that continues to grow even today. It doesn't even seem like a risk...

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Wednesday, July 15, 2009 7:21 AM

Hello FollowMal & LooneyLad!

Nice to meet you both. Yes, I was super stoked-oh that doesn't sound right here-um, Shiny? Yah, I was pretty excited. I got a picture with Joss that evening and told him my dreams were fulfilled. I'm such a a goof! He thought it was funny and said some our dreams can't be fulfilled because they're illegal. Anyhow, FollowMal, I have not yet seen Dollhouse. I think I need to soon..

LooneyLad, thank you. Being a photographer is a fun job.

Question-will there be a big turnout at the Firefly/Serenity Convention? Anyone ever been to one?

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Friday, July 24, 2009 7:56 AM

When Firefly first got cancelled our company partnered with another and they raised capital to finance an animated series. We took straw polls on all the Firefly blogs (this was even before Serenity). The overwhelming responses was live action or nothing.

We are so nostalgic for Firefly that when both Jewel Staite and Gina Torres submitted to be in our animated film we could hardly say no, but if we cast them in our film I feel like it might end the chance for an animated Firefly.

What are your thoughts?

BTW Gina sent some tracks of her jazz singing and she is awesome.





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