OPERATION SIGNAL BOOST 2007

POSTED BY: TDBrown
UPDATED: Wednesday, July 18, 2007 09:21
VIEWED: 13381
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TDBROWN

Monday, May 28, 2007 4:33 PM

2007 looks like a Banner year for the Serenifly ‘verse, and the Whedonverse in general.

This is a year filled with both Highs and Lows:

Serenity Blueprints; New Comics ( Buffy Season 8, Angel, Astonishing X-Men, and our own Serenity Trilogy “Better Days”); A Big Damn Collector’s Edition; “Can’t Stop The Serenity” Charity Screenings; THREE different convention Venues featuring Serenity and Firefly this coming November/December, Browncoats Marching at DragonCon and so much more.

Wow. Very Shiny.

We’ve had our share of disappointments as well. But it’s the JOY that is Serenifly that we should remember and celebrate. With that in mind, the Slightly Irregular Browncoats Crew would like to kick off this year’s Serenity Summer Celebration with a new

Serenity Awareness Campaign:

“OPERATION SIGNAL BOOST”

This Project is intended to be a Summer long campaign, with the goal of increasing awareness of the Serenity Collector’s Edition that will be released August 21st, plus a campaign to increase awareness and attendance of Can’t Stop The Serenity Screenings, which will be occuring June 23rd, at locations throughout the US and world wide. The activities that follow and the suggested dates for when to do them are precisely that: Suggestions for how to help spread the good word. As is usually the case with “Slightly Irregular Browncoat” Projects, it is up to each of us as individuals to decide which of these activities are feasible for us to do, and when. These are guidelines and suggestions, nothing more. However, having said that, it would be very Shiny if certain e-mail events were to occur “en masse”, as it were, to garner more attention. It’s ultimately up to you!

Phase One: Collector’s Edition Preorders and Can’t Stop The Serenity

Starting Now, and commencing through the Summer, we would like to suggest that folks preorder the Serenity Collector’s Edition through either Universal’s Site
http://universal.archway.com/basket/Basket?sku=61101072&client=UNIVERS
E http://universal.archway.com/basket/Basket...client=UNIVERSE
or at Amazon.com http://www.amazon.com . The idea is to get Universal’s attention, and let them see that interest in the CE is strong. We highly recommend that you contact your friends and suggest it to them, as well as your Local Browncoat Group, MySpace or LiveJournal friends, In other words, get the word out to everyone you know, any way you can.

Can’t Stop The Serenity is one of the noblest causes to come out of the entire Browncoat Movement. We salute the Organizers for their incredible successes last year with the World- wide Serenity Now/Equality Now Screenings. To help them be even more Successful This year, The Slightly Irregulars would like to encourage everyone that is able to attend a Screening on June 23rd to please do so, and encourage your friends, local BC Group, etc., to do likewise. If you don’t live near where a screening will be held, or can’t attend, please consider purchasing a poster or Tee-Shirt from them. Any assistance will be appreciated. You can get more information at http://www.cantstoptheserenity.com/index.html

Phase Two: Guerilla Marketing of the Collector’s Edition

Retailer’s throughout the country Should be carrying the BDCE in their Inventories, starting on the Release Date of August 21st. Here are some suggestions to help make sure they do, and to get the Public’s Attention as well.

First, here are some ideas for contacting Retailers:

1) Go to the source. The next time you’re in a store that carries DVDs, ask the salesclerk if they’re going to carry the Collector’s Edition. At the very least, you’ll have given the information about the CE to someone. They might call the Service Desk to inquire, or you might suggest that they do. That’s at least Two people that will be thinking of the CE. Get the idea? Here’s an example... In Bloomington, Indiana, The Target Store, WalMart Super Center and Border’s Bookstore have all been approached in this fashion. The response

DARKFLY

Monday, May 28, 2007 5:56 PM

great, I'll get to making some banners in my brand new Photoshop CS3 which I'll post here soon, & I'll print some flier's out to post around my town though I live in England so I'll just post Serenity fliers since the Collector's Edition ain't been announced in England yet.

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check out my MYSPACE at... http://www.myspace.com/darkfly7

Darkfly Auer on Second Life(Online Game)

Want pics, vids, ringtones,ect releated to Serenity and Firefly
http://www.fireflyfans.net/thread.asp?b=2&t=26986

Software is like sex, it's better when it's free ! & so are eBooks, Music, & Films so visit www.ztforums.com, Zero Tolerance Forum

YINYANG

Monday, May 28, 2007 7:42 PM

I looked at the (shiny!) banners from ifox, but they probably won't do so well on resizing. So, I made this simple little CSTS banner for a few sites I go to, and anyone is free to use it:

It came out a little weird when I uploaded it to Photobucket, but it'll do. And, I'll probably make one for the Collector's Edition, too, so that I can switch it out with this first one after June 24. Just need to find a good picture...

Edit: Found one.

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"If I were a Nazi, someone would defend my constitutional right to hate Jews. If I were a Klansman, someone would defend my rights to hate blacks. It's a funny place, this world. Hate has rights. Love has none." - Jeff, Murphy's Boy

TDBROWN

Monday, May 28, 2007 7:45 PM

Thank you, Darkfly and YinYang, very much indeed!

Spread the word, please! The more the merrier...

"Might have been the losing side, still not convinced it was the wrong one." -Mal

YINYANG

Monday, May 28, 2007 8:18 PM

Quote:
Originally posted by TDBrown:
On August 23rd, the Release Date for the CE, please send Universal an E-mail of Thanks. Also, we’d like to encourage Every Website that celebrates Joss Whedon and the Firefly/Serenity ‘verse to post a “Thank You, Joss” Thread on that day, thanking Joss personally for Firefly, Serenity, The Comic Trilogies, and the Collector’s Edition.

Quote:
From Universal's pre-order site:
Release Date: 08/21/2007

Forgive me if this has been answered already somewhere... but which date does it come out in stores? The 21st, the 23rd, or neither? It says the 21st on the ifox banner, too.

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"If I were a Nazi, someone would defend my constitutional right to hate Jews. If I were a Klansman, someone would defend my rights to hate blacks. It's a funny place, this world. Hate has rights. Love has none." - Jeff, Murphy's Boy

TDBROWN

Monday, May 28, 2007 10:24 PM

you found a typo, YinYang, that I'm gonna be correcting on SIX different websites!

Thanks for noticing...

"Might have been the losing side, still not convinced it was the wrong one." -Mal

YINYANG

Monday, May 28, 2007 10:42 PM

Not a problem. I wanted to make sure before I posted the second banner I made. And, six websites isn't that bad...

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"If I were a Nazi, someone would defend my constitutional right to hate Jews. If I were a Klansman, someone would defend my rights to hate blacks. It's a funny place, this world. Hate has rights. Love has none." - Jeff, Murphy's Boy

TDBROWN

Monday, May 28, 2007 10:44 PM

You're right... not that bad lol... I've already fixed 'em all

Thanks again for your support!

"Might have been the losing side, still not convinced it was the wrong one." -Mal

FOLLOWMAL

Tuesday, May 29, 2007 2:53 AM

I'm in and so is the Browncoat Signal Corps.

To join us go here:
http://www.serenitymovie.org/browncoats/forums/index.php?showtopic=154
77

SPACEGIRL32

Tuesday, May 29, 2007 8:45 PM

FollowMal,

I'm seeing you around everywhere!

So, you are a full-time Browncoat now?

I know I am having a hard time keeping up with all my new projects.

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