Firefly and Serenity Guerilla Marketing

Spread the Word to Non Sci-Fi Fans

POSTED BY: VerseExplorer
UPDATED: Wednesday, January 17, 2007 09:01
VIEWED: 9685
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Sunday, November 5, 2006 7:16 AM

Let’s get Joss on Oprah. He’d be a great guest, and it would help spread the word about Firefly/Serenity to people that don’t watch sci-fi shows. When I first mentioned this idea, some were afraid that there was too much sex and violence in the ‘Verse. Oprah has had a lot of actors, actresses, writers, and directors as guests on her show that have been connected to movies and programs with more sex and violence than the “Movie that We Like.”

What she does like is sharing stories of people that are helping people. What better way to get others interested in the ‘Verse than by telling them about all of the things that the Browncoats have been doing especially like raising over $65,000 for Equality Now.

When I first posted the idea, I thought that it would be great to have everyone post on one day. I have reconsidered that part. I think it would jam up their already busy e-mail system. I have been sending in an e-mail request once a week. If you’re interested in this, it would be great to send 2 or 3 (or more) e-mails to them during the months of November and December.

Go to www.Oprah.com and click on “Inside Oprah.com” on the top left.
Drag down to “The Oprah Winfrey Show”
In the center there’s a link to “Be on the Show”
The column on the right says, “Regular Features”
Click on “We want your show ideas!”
It will ask you to sign on with a Username and Password. (I think they ask for - e-mail address, age, address, phone number, etc.)
Then fill in the box labeled “Tell your story.” Tell them why you think having Joss on Oprah would be a good idea. It has to be less than 2,000 characters (including spaces).

When I first posted, I got great comments from ArtCat81 and FollowMal.

Quote:

ArtCat81 wrote:
If you decide to write to Oprah, make sure to mention all the wonderful things the fandom has done to show our love and appreciation, and also our sense of community, here is a partial list just off the top of my head:
1. DVDs to the troops - money was raised to purchase the Firefly DVDs, and they were donated to the troops (Navy specifically) I believe we were able to raise enough money to provide all the USO's? with a set, I know for a fact one made it to the Kittyhawk, my best friend reported back they were showing it while the ship was at sea.
2. June 23 - Equality Now event raised over $65,000 www.cantstoptheserenity.com a worldwide event
3. Browncoat drive - Browncoats collected browncoats which were donated to the less fortunate
4. There was the sizeable donation raised for Equality Now in Nathan's name (the attempt to buy him the real browncoat)
5. AARG (Arial Ambulance rescue group) rescued a large prop from a scrap yard and are restoring it.
6. www.niceguycomics.com Browncoats helped him raise enough money to buy a new van
7. Individual Browncoat groups have been doing DVD drives off and on donating sets to local libraries
8. Also, lest we forget, www.donetheimpossible.com

Oprah is really big on charity stuff, and so are Browncoats



Quote:

FollowMal wrote:
Thank you Artcat81, perfect list.
I would only add the recent sales of Adam Baldwin's signed scripts for charity by the CA Browncoat group.



If you’d like to meet Joss or any of the BDHs, you can scroll down on the “Regular Features” list to the “Do you want to meet a hot celebrity?” You can fill one out for each person that you’d like to meet. You can fill in the form, and then if you’re serious about meeting one of them, you do need to send in a tape.

It might be fun to send a link to a favorite fanvid at YouTube. We might make a convert of the people that open the e-mails for the show.


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Sunday, November 5, 2006 7:26 AM

Be sure to mention that
http://www.cantstoptheserenity.com is hoping to
raise even more next year.

"This year, we did the impossible.
Next year, we top it."

Already 5 organizers signed up for 2007.

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Sunday, November 5, 2006 7:29 AM

Absolutely, Anonymous1. Include what is coming in the future, and not just things for the past!

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Sunday, November 5, 2006 1:55 PM

Brilliant idea VerseExplorer - Oprah has a heart bigger than Texas when it comes to charities and fund-raising, and she is always looking for those 'different' stories' - especially when they are 'feel good' stories!

I will be sure to do just that!

(psssst - I already am a memeber at Oprah.com... but don't tell anyone!)



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Sunday, November 5, 2006 2:04 PM

Yes, this is a wonderful idea! I'll be writing my letter this afternoon TD/Tim

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Sunday, November 5, 2006 9:07 PM

Thanks, Magda and TDBrown.

Quote:

Magdalena wrote:
(psssst - I already am a memeber at Oprah.com... but don't tell anyone!)


Your secret's safe with me.



I made a web site to introduce my friends to the 'Verse.
http://web.mac.com/arcadianlc

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Sunday, November 5, 2006 9:15 PM


Thank you for resurrecting this Verseexplorer!!
With all the hubbub lately I'd put this wonderful idea of yours on the backburner.. now it's time to bring it to the forefront.

I think it's a good idea to do it in littles too, if we all wrote the same day it'd clog up their inbox and not endear us to them, I'll bet. This is better... with a steady stream of them coming in requesting Joss on there they surely must notice.
I'll share this with the Appreciatin' Nathan crew over on the other board, too. They will want to put in Nathan for the "hot celebrity" to meet. With "White Noiser" (giggle!) coming out in January and his upcoming stint on "Lost" under his belt prior to Christmas, that may be interesting to the Oprah folks too.

But!....

Joss is the most important person to get on there, because I think once their producers and Oprah find out about Equality Now and all the charity work that Browncoats have done, they'll be interested. And Oprah seems to like fightin' stories.. the kind where the little guy fights for recognition and for fairness. Browncoats are good at both of those.

I'll be writing frequently and we'll spread this around with the Browncoat Signal Corps.

YAY for a wonderful guerilla marketing idea!

"You hold. Hold 'til I get back." Mal

Ask me how to join the Appreciatin' Nathan Crew.

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Sunday, November 5, 2006 11:24 PM

Thanks for your support, FollowMal, and thanks for helping to spread the word to the rest of the Browncoat 'Verse.


I made a web site to introduce my friends to the 'Verse.
http://web.mac.com/arcadianlc

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Monday, November 6, 2006 9:10 AM

On the picture thread MRSELLARS added this story about his actions after Katrina hit. I asked if I could share his story in case anyone wanted to add it to their note to Oprah about all of the charitable acts of Browncoats.

Quote:

MRSELLARS wrote:
Since we still seem to be tossing pics up, here I am back in NOLA post-Katrina, working on a cleanup crew at a cemetery. Clothes weren't quite so shiny.

It was, in a word, awful... Another author and I were on tour together when the levee broke and we watched it on CNN--horrified not only due to the scope of the disaster, but also because we have several friends living there.

We ran an auction that raised 10K+, then loaded my truck with physical donations (water, food, clothing, etc) and drove down from STL. Spent 10 days doing cleanup, then returned home terribly depressed by everything we witnessed.

Fortunately, the city is coming back. Slowly, but it's happening...



When I asked if we could use his story, he added:
Quote:

Well certainly. I'd be happy to give you any details you might need.
MRS





I made a web site to introduce my friends to the 'Verse.
http://web.mac.com/arcadianlc

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Saturday, November 18, 2006 4:17 AM

If you've written to Oprah, you might want to add something new next time. I think the Good Works campaign is a great way to show how our Browncoat community is helping to develop the arts thanks to FollowMal and her friends. If you need more information about the campaign, here's the link.
http://www.fireflyfans.net/thread.asp?b=2&t=25233#412008




I made a web site to introduce my friends to the 'Verse.
http://web.mac.com/arcadianlc

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