Sci Fi morphs into Syfy
POSTED BY: deadlockvictim
UPDATED: Monday, March 23, 2009 02:11
VIEWED: 7807
PAGE 4 of 4
Irony:
You're channel surfing and come across Star Wars Episode VI: Return of the Jedi. You look in the corner of the screen where the channel appears and it says Spike. Mentally taking note in case nothing else is on, you press the next channel button, still looking at the corner. Hey, it's Sci-Fi! Let's see what they're putting up to compete for Star Wars! Well what do you know, they're showing Star Wa... I mean, wait... Raging Sharks...?
True story today.
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*They* didn't cancel Farscape and Lexx, Bonnie Hammer did. Why they let "Lifetime" barbarian Bonnie Hammer through the gates, it was all about money. She said she hated science fiction, and though that occultism was cheaper to produce and would widen the profit margin. Now they are shedding her, which is a good thing. But the face that they are changing the name to an internet search word is symptomatic of reality: Television is dead. 75% of homes have TV service, 45% have broadband internet service, that's a change from 95/15 10 years ago. 5 years from now those numbers will meet in the middle around 50%, just following trends, and this will be close to an exact match. A household will typically have one or the other, no more than 10% will have both.
While logically, stations will try to move online, increasingly, the balance of viewship will be those who still have cable and no broadband will be putting in their same 40 hour a week of viewing, and the broadband crowd will put in less than 10. This means that in terms of hours, the TV only crowd will have at least 80% of the watching hours, and probably 90%. This means that's who the advertisers are going to target. These groups are going to follow demographics: The not technically inclined, the elderly, the low wage, and the full time employed with no free time and overall the people with no internet presence. The programming that this audience will want to see is not going to be science fiction.
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