Faces of Serenity Campaign

POSTED BY: mrmgraphics
UPDATED: Monday, March 3, 2008 23:24
VIEWED: 1765
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MRMGRAPHICS

Sunday, February 24, 2008 5:23 PM

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To members of fireflyfans.net, I proudly announce the Faces of Serenity Campaign ( http://facesofserenity.com). The goal: Convince Universal that greenlighting a sequel to Serenity is a sound business decision. The methodology: a two-part campaign consisting of both mail-in and related online components that will show them exactly what we are willing to spend on the expansion of our 'Verse via a Serenity sequel.

The mail-in component involves sending two pages of 8.5x11" standard laser or inkjet paper to Universal, in a standard #10 envelope, with a standard stamp. That's it. Nothing more. And nothing more to buy, other than paper, envelope, and a single stamp. No foodstuffs, nothing annoying, nothing nasty or hostile. It's what's printed on the paper itself that I hope makes all of the difference.

The first page consists of a form. Divided into two basic parts, the form contains both a boilerplate cover letter and a fill-in-the-blanks section. In sum, they will illustrate, from every participant, the exact dollar amounts being spent on Serenity- and Firefly-related products. A completed form (my own) looks like this:



The form is the key to the campaign. And key to the form is listing every 'Verse-related purchase, whether benefitting Universal or not. They need to see what we're spending and willing to spend -- regardless of who's now getting the money -- to see how much money they could make if offering the products we want. And they need to see it all at a glance: a single page, an argument, a statement, a product list, and a dollar amount. One page, one glance, end of story. And no annoying foodstuffs. Instead, we're giving them something every company wants:

We're providing them with market research.

While the basic form is one page long, I realize that many will run out of room real fast while listing purchases. Thus, a companion form is available for people who need to list more than eleven line items of 'Verse-related product purchases:



And the boilerplate text -- which summarizes both this campaign and our argument -- reads as follows:

Quote:

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Universal:

I am your customer. Let’s continue doing business.

I am writing as a member of the Faces of Serenity. We are a worldwide customer base of enthusiastic supporters of Universal’s 2005 motion picture, Serenity. This film was the continuation of a story begun in 2002 via FOX Network’s Firefly television series. While the series was short-lived, it earned legions of fans worldwide that propelled Firefly DVD sales to numbers significant enough for Universal to greenlight the Serenity motion picture and subsequent Serenity DVD. Since then, sales of the Serenity DVD proved significant enough for Universal to produce a Serenity Collector’s Edition DVD, released in August 2007.

As owner of the Serenity brand and related DVD properties, you have the numbers regarding sales of these products. However, these figures don’t present the complete picture of the tremendous demand for all such products –– for the continuation of the Serenity story. To present a more complete picture, members of the Faces of Serenity are sharing with you the tremendous numbers of Serenity-related products we’ve purchased and the amounts of dollars we’ve spent –– and will continue to spend –– on this remarkable fictional world. We’re also attaching photos of ourselves and our Serenity-related products, so that you may see the faces and products behind the numbers. The sale of many of these products would have directly benefitted your bottom line. Some revenue may have benefitted others, including FOX. Of importance to Universal: All sales of future Serenity-related products –– a movie sequel, subsequent DVD releases, books, and related merchandise –– will directly benefit your bottom line. You need only to create the products; your customers are already in line and waiting.

In sum: Worldwide, we number in the hundreds of thousan

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