Serenity Day 2008 (CE DVD)

POSTED BY: mrmgraphics
UPDATED: Thursday, February 14, 2008 15:10
VIEWED: 9938
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MRMGRAPHICS

Sunday, February 10, 2008 9:43 PM

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While searching these boards, other boards, and the Net in general for ideas -- any ideas -- to help bring about a Serenity sequel, I stumbled upon this on Wikipedia:

Quote:
On June 23, 2006 a number of fans organized and spread word of "Serenity Day", on which all fans were proposed to purchase a copy of Serenity in an attempt to convince Universal that a sequel would be profitable. The significance of this day was that June 23, 2006 was the one-year anniversary of the third and final advance screening of Serenity prior to its release, as well as Joss Whedon's birthday. The impact of the event could be seen from Serenity reaching #2 in the Amazon DVD Charts.[95]the highest ranking the DVD had reached since January 16, 2006.[96]

I propose we do it again.

The original Serenity Day (June 23, 2006), where fans bought copies of the Serenity DVD, drove sales of the original DVD, and may have helped create the demand for the Serenity Collector's Edition DVD. Since release of the CE DVD, Joss Whedon has stated that any hopes of a Serenity sequel most likely lie with sales of the CE DVD.

On Amazon, the CE DVD sells for $19.99. I personally already have a copy, but I would also certainly be willing to buy at least one more copy as part of a planned, coordinated, well-timed effort to literally wipe the shelves clean of all CE DVDs, and prove conclusively that there is demand for more of this 'verse.

The timing is really good right now, with the upcoming Firefly run on Universal HD. That can bring more fans into the fold, and help raise awareness and additional DVD sales.

We need a plan, and this is the first one I feel might actually make a difference. So my question is simple: Who here would join with me, on a pre-determined and coordinated day, and purchase a copy of the CE DVD?

Let's see a show of hands, and dollars, and make Universal see that there's more than enough reason to bring back our 'verse. If people here like this idea, I propose the following:

ACTION ITEMS:

-- select a date for Serenity Day 2008, to tie in with the Firefly run on UnivHD
-- create web banners and text links promoting Serenity Day 2008
-- link everything to a web page/site promoting Serenity Day 2008
-- optimize the above site for Google

The domain "serenityday2008.com" is currently available. I am one step away from buying it. Once bought, I'll start creating the web page to promote this event. I just need to know the following first: Is this a good plan? Will people here come on board?

Comments, please!

EDIT: "serenityday2008.com" is now mine (and thus ours), so we've got the URL.

mrmgraphics
(website under serious reconstruction, if not life-saving surgery)

OUT2THEBLACK

Sunday, February 10, 2008 10:49 PM

Well , if there'll be 'whores' , I'm in !

I've bought 5 copies of the CE DVD already , but if it'll get us some more Serenity , I'll buy 5 more...

I bought 8 copies of the original DVD release , also , and saw Serenity at least that many times while it was in the cinemas...Just happy to be doin' good works...

Maybe we should cross-promote , too , by pledging to see 'Cowboys & Aliens', a 'Versal release...While I personally don't NEED no " stinkin' aliens " , it is a genre-related 'Space Western' , of a sort...

What if we bought another ad in Daily Variety where we pledge support for this 'Versal release ? Should oughta get us some notice , doncha think ?

" In search of 'Serenity' , Browncoats create 'viral' campaign for new Universal
release... "... Send it off to Ron Howard...

MRMGRAPHICS

Sunday, February 10, 2008 11:05 PM

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Quote:
Originally posted by out2theblack:
Well , if there'll be 'whores' , I'm in !

I've bought 5 copies of the CE DVD already , but if it'll get us some more Serenity , I'll buy 5 more...

I bought 8 copies of the original DVD release , also , and saw Serenity at least that many times while it was in the cinemas...Just happy to be doin' good works...

Maybe we should cross-promote , too , by pledging to see 'Cowboys & Aliens', a 'Versal release...While I personally don't NEED no " stinkin' aliens " , it is a genre-related 'Space Western' , of a sort...

What if we bought another ad in Daily Variety where we pledge support for this 'Versal release ? Should oughta get us some notice , doncha think ?

" In search of 'Serenity' , Browncoats create 'viral' campaign for new Universal
release... "... Send it off to Ron Howard...

Good works, indeed!

As for another Variety ad, do we know if the first one was as effective as sales of the Firefly DVDs in bringing about Serenity BDM? If Firefly DVD sales are what truly fueled the BDM, I'd say we focus our money on pushing the CE DVD. (Plus, let's face it, if all of the sudden the CE DVD jumps up to a top spot on Amazon, that will get noticed by the suits. They'll know both that we're still active, and still willing to spend money, on our beloved 'verse.)

My vote still goe to the CE DVD sales push. I say we wipe them out of all existing stock!

mrmgraphics
(website under serious reconstruction, if not life-saving surgery)

ZEDIUS

Sunday, February 10, 2008 11:15 PM

I'd be happy to participate, I have several friends who would be willing as well. I'd actually like to get another copy anyway so i have something to loan out.

MRMGRAPHICS

Sunday, February 10, 2008 11:21 PM

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Quote:
Originally posted by Zedius:
I'd be happy to participate, I have several friends who would be willing as well. I'd actually like to get another copy anyway so i have something to loan out.

Shiny!

OK, I think there are two action items that need worked on right now:

-- choosing a date
-- compiling a list of site to promote this on

Regarding the date, I'm thinking we could coordinate it following the run on Firefly on Universal HD (I'm trying to get that schedule). Between now and then, let's try to compile as comprehensive a list as possible of sites that would be friendly to this promotion.

I'm still way new to this 'verse (not even a month), so I will really appreciate suggestions on finding other websites and forums where Browncoats hang out, to better promote Serenity Day 2008!

mrmgraphics
(website under serious reconstruction, if not life-saving surgery)

OUT2THEBLACK

Sunday, February 10, 2008 11:56 PM

Quote:
Originally posted by mrmgraphics:
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Maybe we should cross-promote , too , by pledging to see 'Cowboys & Aliens', a 'Versal release...While I personally don't NEED no " stinkin' aliens " , it is a genre-related 'Space Western' , of a sort...

" In search of 'Serenity' , Browncoats create 'viral' campaign for new Universal
release... "... Send it off to Ron Howard...

As for another Variety ad, do we know if the first one was as effective as sales of the Firefly DVDs in bringing about Serenity BDM? If Firefly DVD sales are what truly fueled the BDM, I'd say we focus our money on pushing the CE DVD. (Plus, let's face it, if all of the sudden the CE DVD jumps up to a top spot on Amazon, that will get noticed by the suits. They'll know both that we're still active, and still willing to spend money, on our beloved 'verse.)

My vote still goes to the CE DVD sales push. I say we wipe them out of all existing stock!

mrmgraphics
(website under serious reconstruction, if not life-saving surgery)

Here's another variation , for brainstormin'...(Where's River when we need her ?)

The 'Serenity Day' that you propose falls in coincidence with the " Can't Stop The Serenity " screenings that will happen again this year...

What say you join that email list , and field some ideas there...Meanwhile , write to Universal for promo material (posters , etc.) for Cowboys & Aliens , to be freely given out at the Serenity screenings...Those of us who can spare a little coin can donate some Serenity CE DVD's to be used as door prizes , and everyone else tries to hit the target date you suggested for the big bump at Amazon...

That'll give us a build-up prior to the screenings , plus a big spike on Serenity Day...

Meanwhile , since Amazon CEO Jeff Bezos knows about us , and even has his own rocket ship(s) and space program , perhaps he'd be willing to donate to the CSTS cause some SERENITY CE DVD's , maybe even some Firefly Boxsets , as some bonus items this year...Heck , he's got all the desirable books about the 'Verse , too...We could send a 'wish list' of suggestions to him...

Meanwhile , I have a friend who can put 'our ad' out in ' the black ' , and into the news , for less than the Variety ad would cost . A lot less...

MRMGRAPHICS

Monday, February 11, 2008 12:37 AM

Quote:
Originally posted by out2theblack:
Here's another variation , for brainstormin'...

That's always appreciated!

Quote:
Where's River when we need her ?

Don't look at me. I can't keep track of her when she's NOT incorporeally possessing a spaceship.

And speaking of said spaceship:

Quote:
The 'Serenity Day' that you propose falls in coincidence with the " Can't Stop The Serenity " screenings that will happen again this year...

What say you join that email list , and field some ideas there...

Will absolutely check this out.

Quote:
Meanwhile , write to Universal for promo material (posters , etc.) for Cowboys & Aliens , to be freely given out at the Serenity screenings...Those of us who can spare a little coin can donate some Serenity CE DVD's to be used as door prizes , and everyone else tries to hit the target date you suggested for the big bump at Amazon...

That'll give us a build-up prior to the screenings , plus a big spike on Serenity Day...

OK, I'm a bit lost here. Are you suggesting cross-promoting C&A at Serenity screenings?

regardless, lots of good ideas to get started with. please keep 'em coming!

mrmgraphics
(website under serious reconstruction, if not life-saving surgery)

DEWRASTLER

Monday, February 11, 2008 12:43 AM

THIS IS AWESOME!

I remember being part of the original Serenity Day and as far as I'm concerned, that was the most active I'd even seen this site. It'd be awesome to have another Serenity Day now that we have something new to buy.

The last Serenity Day was on June 23rd to coincide with Joss's birthday, the screening, and the Can't Stop the Serenity screenings. In fact, we helped make the screenings a little bigger, but I must say that most of the work was by those who coordinated it.

That being said, don't make the same mistake we did last time. Do not step on the toes of theonetrueb!x and the CSTS screenings. Those are for charity and not to get another movie. If you want to do this on the same day, ask him. That being said, if you want to help promote the CSTS screenings, thats great, just make sure people know they are for charity and not another movie.

Keep the ideas coming. Last time we had letters, fliers, the Browncoat Singal Corps was created. It was amazing to see Browncoats active and fired up again to get a new movie.

As was our motto in 2006...
We aim to misbehave.

________________________________
People who don't care about anything will never understand the people who do

DEWRASTLER

Monday, February 11, 2008 12:46 AM

I almost forgot, talk to the people who are doing the Operation Signal Boost over at the Universal HD boards. We can try and work with them to make this bigger.

________________________________
People who don't care about anything will never understand the people who do

MRMGRAPHICS

Monday, February 11, 2008 1:00 AM

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Quote:
Originally posted by Dewrastler:
THIS IS AWESOME!

I remember being part of the original Serenity Day and as far as I'm concerned, that was the most active I'd even seen this site. It'd be awesome to have another Serenity Day now that we have something new to buy.

The last Serenity Day was on June 23rd to coincide with Joss's birthday, the screening, and the Can't Stop the Serenity screenings. In fact, we helped make the screenings a little bigger, but I must say that most of the work was by those who coordinated it.

That being said, don't make the same mistake we did last time. Do not step on the toes of theonetrueb!x and the CSTS screenings. Those are for charity and not to get another movie. If you want to do this on the same day, ask him. That being said, if you want to help promote the CSTS screenings, thats great, just make sure people know they are for charity and not another movie.

Very, very good point.

Much as we all want a Serenity sequel, the last thing I would want -- and I believe any of us would want -- is to somehow interfere with CSTS.

I agree someone should be asked about this; when you say, "Ask him," do you mean JW? Or would it be best to approach the heads of Equality Now?

Either way, I would pursue a cross-promotion approach: I would explain that SD08 aims to promote DVD sales on 062308, and that in our promotion we would also be promoting the 2008 CSTS screenings. I would then say something like:

Quote:
While we see the potential for cross-promotion possibly -- hopefully -- bringing more people to the CSTS screenings, and thus more people and funds to your cause, we do not wish to "dilute" or otherwise interfere with your charity function in any way. We claim no affiliation; we ask for no cross-promotion from your organization to our cause.

We ask only for your opinion: Do you feel that promoting SD08 on June 23, 2008 will be beneficial, or detrimental to your cause? We respect your opinion on this, and, as true Browncoats, we will move SD08 to another date, if you would so prefer.

If you do, though, feel that the cross-promotion of same-day SD08 and CSTS can be beneficial to your organization, please let us know that as well. We will be happy to add links to CSTS in our promotional materials.

Some such thing. Again, that would be sent to -- most likely -- the head of Equality Now. Thoughts?

Nice catch, regardless!

mrmgraphics
(website under serious reconstruction, if not life-saving surgery)

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