General Discussions
An idea
POSTED BY: rklenseth
UPDATED: Tuesday, January 27, 2004 19:19
VIEWED: 5702
PAGE 3 of 3
Tuesday, January 27, 2004 5:14 PM
Quote:
Originally posted by zeke023:
Unless you have a Nielson box - you have absolutely no power unless you want to write letters - and then tape bricks to their replies and "return to sender - pay on delivery". That's power, baby!
LOL!!
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Tuesday, January 27, 2004 5:37 PM
Quote:
Originally posted by dug:
OK, I have something of an inside view on how ratings work. I ran radio stations for 15 years, which is a similar ratings based cesspool.
There is one critical thing to understand about the mind of a media exec: Unless you are a rated household you have less significance than a dust mote. Since the ad dollars are based on ratings ONLY rated households matter. If no one other than rated househoulds watch a show the numbers will stil say that it has a huge following. If EVERY one OTHER than rated households watches, it looks like the show is dead. All parties involved know that it is a mythical number and may not truly represent how things are, but they are the ONLY numbers to base multi million dollar decisions on, and therefore to defend jobs with.
If you watch but are unrated, you are invisible and unsellable. If you boycott but are unrated, you are irrelevant. Like shouting into a well; no one hears you.
Boycotts will do little unless you organize the prople with rated households. And they matter a FRIGHTENING amount. Direct appeal to advertisers may have more effect, since they control the purse strings that drive the whole business.
Unfortunately, Dug is 100% correct.
If we do not have Nielson boxes and are one of that magical few that select the fate of all, then we, our viewing selections, our money, and out opinions do not count at all.
I have never understood how these people at networks can assume that the small percentage of homes that are rated are somehow an accurate accounting of the poplularity of a show. I have never understood how sponsors are trusting their business to networks that use such a faulty system.
"May have been the losing side. Still not convinced it was the wrong one."
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Tuesday, January 27, 2004 7:19 PM
Quote:
Originally posted by Steve580:
lol...boycott Fox -- that's like boycotting disease.
-Steve
LMAO! Sorry but I just had to say how funny I found that! Personally - I cancelled our cable after they cancelled FF and never regretted it for a minute.
~~~~~~~~
Nothing is ever so profoundly regretted as a kind act.
Robertson Davies
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