Ask not what Firefly can do for you, but what can you do for Firefly?

POSTED BY: Micronaut
UPDATED: Wednesday, August 11, 2004 11:05
VIEWED: 12378
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MICRONAUT

Friday, January 23, 2004 6:10 AM

Just thought I'd relate my little anecdote of how simple things can help Firefly...

I was in a local Future Shop the other day, buying the latest SG-1 DVD set, when I noticed two forlorn copies of the Firefly DVD set stuck in the bottom of a decaying cardboard display. The spot was terrible, and since there was little chance of them being noticed by anyone, I grabbed the two while the clerk wasn't looking and surreptitiously placed them on the two top shelves of the boxed sets display, facing outward. My girlfriend kind of gave me the evil eye for co-opting the arrangement practices of a corporate store, but hey... I like to live dangerously... ;-)

Anyway, I came back last night (2 days later) and noticed that while the boxed sets display area had changed little, the two Firefly sets were happily gone (and I checked everywhere). I asked the clerk, and although she didn't have any specific knowledge of their fate, she suspected that they had been bought in the last day or so, and that the store was officially out of stock. I smiled at this, and calmly suggested that a re-order would not be amiss, and she indicated that such had probably already been done. (I'd like to think I earned a very, very, VERY small commission somehow...)

So there... a couple of seconds of movement, and ta-dah! two more boxed sets went out the door. Not much heroism here, I admit, but sometimes it's the little things that count in the end. Any more stories from the Browncoat Underground?

"Just remember... all success is illusion: what has really been accomplished is the displacement of an area of specific failure to somewhere else... or is it the other way around?"

NOOCYTE

Friday, January 23, 2004 6:18 AM

You go, 'Naut!

This is the kind of Guerilla marketing I've been practicing since the release of the set.

I have no illusions about any grand impact from these efforts, but people who fall for Firefly tend to spread the word (in case you haven't noticed!).

Every little bit!

Keep flyin'

Department of Redundancy Department

MANIACNUMBERONE

Friday, January 23, 2004 6:24 AM

That is funny as shit, cause earlier today I was at Walmart and I saw the Firefly dvd on the wrong display area and moved it. It was hidden under a Buffy season which was selling for almost $50!!

Rest assured, it's now out where everyone can see it, and slightly tilted upwards to catch the lighting just right.

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Inara: Who's winning?
Simon: I can't really tell, they don't seem to be playing by any civilized rules that I know.
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SAINT JAYNE

Friday, January 23, 2004 6:44 AM

I did my first Guerilla marketing today, too. Year of the monkey now, you know. This is the first time I've seen Firefly sold in a store; Future Shop had four left. Bottom shelf, only spines showing. Not only did I give them prime real estate and faced the cover out, but I also spread them out and covered up Friends. Go us!

SEVENPERCENT

Friday, January 23, 2004 6:58 AM

I did this the other day when I went into Best Buy- I was looking for Friends S5 for the wife and noticed one box set of FF buried behind the Friends DVD's 3 shelves down from the top- Needless to say, when I left the store, it was top deck, front and center-

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He looked bigger when I couldn't see him.

JAGGEDSEVEN

Friday, January 23, 2004 8:01 AM

Well, I followed a suggestion from whedonesque and now I always write "Firefly - keep flyin'" on all of my paper money (in permanent black ink). Anytime I see the sets in a store I do what you all are doing (moving them to the shelves that are easier to see and stuff). I talk to people about Firefly if given the chance (which is more than you might think).

Oh, also I took my fiddle downtown and played the fiddle tune from "The Ballad of Serenity" that plays during the character stills at the opening of each episode.

Let's discuss other good ideas. Being browncoats is about devotion, gorramit.

SHINY

Friday, January 23, 2004 2:56 PM

I always re-arrange the display of Firefly DVD sets when I'm at BestBuy as well.

RIVER
Purple elephants are flying.
MAL
Good. Thanks for the update.

BLUESUNCORPORATEGOON

Friday, January 23, 2004 5:52 PM

I work for Kmart myself,in the Electronics dept,no less.On Dec.9th i ran to my stockroom to eagerly tear open the new "do NOT display/sell/rent until 12-09" box...lo and behold-3 copies of Buffy S5 and MASH,no Firefly ...yesterday one of the managers and myself were talking about DVD's and i mentioned how we never got the INCREDIBLY popular set of Firefly,he asked if anyone had asked for it yet,while no one in person asked,my Browncoat friends have indeed asked about it,so i told him the truth,he never told me if we were ording it or not...gotta do my part,gotta keep the pressure on.

I'll be in my bunk.-Jayne

BOOMERGOODHEART

Friday, January 23, 2004 6:27 PM

Hmmmm....think I might have to give the dollar-bill advertising a try. For the longest time, I'd put "wheresgeorge.com" on 'em, so this shouldn't be too much different, yet infinitely more satisfying.

BoomerGoodheart
"I love my Captain."

SARAHETC

Friday, January 23, 2004 6:57 PM

Quote:
Well, I followed a suggestion from whedonesque and now I always write "Firefly - keep flyin'" on all of my paper money (in permanent black ink).

Excellent idea! Do you always write the same thing or have you ever varied? I would be overjoyed to get a bill that had good propaganda on it. I'm going to start.

I'm a dying breed who still believes, haunted by American dreams. ---Neko Case

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