June 23rd Screenings/DVD Buys: A Unified Front

There are a number of reasons I have that mild disclaimer on the CSTS website. But one of them -- and it's actually a concern I first had expressed to me by some people who are on board with the Serenity Day thing, not something I first expressed to them -- is that I've been working on the screenings plan since the end of December. The word some of these people expressed to me was a concern over Serenity Day having "hijacked" a day that had been in play already for 3 1/2 months.

As someone who has put much work into the screenings proposal, one concern of mine is that people will erroneously think that Serenity Now/Equality Now is a part of Serenity Day, and was inspired by it, when that isn't the case.

The other issue, for me, is that I've spent three months now very deliberaely cultivating one important point about the screening proposal: It is NOT just about Browncoats triyng to get something for themselves. Yes, fans get the benefit of seeing it on the big screen again, and new fans get the benefit to do so for the first time. But most importantly, Joss' favorite charity gets the benefit of fundraising done on his birthday.

The screenings plan was about projecting Browncoat enthusiasm OUTWARD into the world, not INWARD towards trying to get more Serenity.

In the main, those are the reasons I've been reticent to link the screenings effort to anything else.

(Of course, it's none of my business if individual organizers hosting screenings want to link the events together. After all, the entire point of the screenings is there's no central authority controlling these events -- it's all grassroots, on the ground.)

SERENITY NOW/EQUALITY NOW
Organize Your June 23 Charity Screening!
http://www.cantstoptheserenity.com/
More than fifteen cities in four countries are making plans.

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Thanks for that clarification, Bix. I totally understand where you're coming from.

The charity screenings, while backing up our purpose with Serenity Day, should stand on their own as a charity event for Equality Now.

We just need to rethink our advertising so that other people understand that. I was just worried that you weren't backing up the Serenity Day plan, and that had me a mite concerned. All is shiny.

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I posted this on the can't stop the serenity yahoo group, but I thought I should share it here. Not that my opinion is important or anything.




I agree, these events have two different purposes.

There is no reason why they cannot support each others efforts in promotion, as long as it is indicated that they are separate and concurrent events. Maybe each website can sport a banner for the other.


One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.

http://serenityjune23rd.com/

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THIS is the thread I needed to find!!! I've been chasing this debate all over!

I was very concerned that we were hijacking the Serenity Now/Equality Now events. I think that might even have been my phrase. I still am, a little. I think there's a really good potential for charity screenings, if people are prepared to put the work into researching Equality Now and make a genuine connection between the movie and the charity, and if Bix and the other Serenity Now organisers want us to.

OR...

We do keep everything completely separate...although it could get a little confusing. I'm confused already.

Can all these aims i.e. showing level of support (MIGHTY!)/introducing new fans/promoting Equality Now exist in the same space?

See, I reckon they can. But we need to know NOW what the powers that be reckon, and get the marketing adjusted accordingly. Reconciliation of some sort, otherwise it's all confusion and possible bad feeling. Which I really, really don't want.

Love to y'all
x

PS What the heck is going on with the sigs...i loved serenityjune23rd...but then thought fireflyday had the majority vote...and now am ver', ver' confused.

God, I really am starting to live by my tag line...


One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.serenityjune23rd.com

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I thought this was a common effort - we help them, they help us. But yeah, I've been thinking that it might be considered hijacking.
How about they put a flyer up on their website for download, and we put one into each of the Serenity DVDs we give away. Plus we put their url on the crossings ("Look where I've been!") - thingie as well.
It might even look like THEY are giving away DVDs for free, which in turn makes them look mighty shiny and people more willing to donate.
I'm sure the notion of Serenity Day motivated a lot of Browncoats to organize and promote Charinity Now screenings, btw.

As long as everybody's happy, I will be too.


One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/

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Quote:

---

Originally posted by Rach:

PS What the heck is going on with the sigs...i loved serenityjune23rd...but then thought fireflyday had the majority vote...and now am ver', ver' confused.

God, I really am starting to live by my tag line...


One day.
One mission.
One army of Browncoats.

On June 23rd, we aim to misbehave.

www.serenityjune23rd.com

---

Keep your sig, it's beautiful. The site www.serenityjune23rd.com is moving forward, getting stronger everyday. The new forum is yet to be tested with any real force but it's almost there, and a real web designer/web master has been flown in to take the operation forward. May God have mercy on their soul
My understanding and my hopes are that part of the www.serenityjune23rd.com site will be to make every effort to inform all visitors about ALL the positive activities happening on that day, especially the ones originated much earlier by the folks (OTB et al) at http://www.cantstoptheserenity.com/

THEONETRUEBIX - I confess that even though I haunt, uh, visit these boards frequently, I was completely unaware of the charity screenings you guys had organized and subsequently of the main charity http://www.equalitynow.org/ altogether.
It is because of this crazy idea being discussed here that I found your site and then http://www.equalitynow.org/ site and learned a great deal more. I'm guessing that my example is just one of many, that the serenityjune23rd.com efforts can only help your efforts. At least I see no reason why that can't happen - you have a great site and a great message and as you know b-coats are givers. I'm sure you will see a lot more people wanting to help you out or create their own charity screenings because of the ruckus being made over the coordinated dvd buy, etc., and that seems like a really good thing, doesn't it?

Scifi movie music + Firefly dialogue clips, 24 hours a day - http://www.scifiradio.com

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