Who is our target for June23 ads?
POSTED BY: zeastburg
UPDATED: Sunday, April 23, 2006 01:51
VIEWED: 8170
PAGE 2 of 4
Quote:
Originally posted by Agatsu:
Shiny, but the text segments are sort of like all over the place, and it's hard to makew out what's happening on the pic if you haven't seen the movie..
Yes, that was something I just whipped up really quickly as an example of show-don't-tell. There are far better graphics geeks around here doing really superior graphics for us.
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Quote:
Originally posted by zoid:
Or you could give up your aspirations of leadership on this particular project and join in with everyone else. Think about it: Warmth from a circle of friendship with a common cause.
I can sympathize though. My idea never got past the committee:
So, zeastburg, I guess what I'm asking is: "Have you ever subsumed your ambition to lead, for the good of the community?"
Lead? I'm not sure where you get that idea, perhaps from your own experience it seems...
I'm putting this perspective out there while the ball has just barely started rolling - what, 5days ago was the Definitive Do-Something post?
The point of my post is you(we) walk a line between intriguing and alienating the viewer, which depends on the intensity of the obscure-inside-references used. I'm proposing this line exists and, depending on who your target is, should be mindful of.
And obviously how they react to one thing vs another depends on the viewer's disposition, which is of course the gamble of an advertisement in one style vs the other.
Whatever.
Watching the vomit animation on the left for the 100th time is making me want to close this browser.
So i'll hit the X and cross my fingers the 23rd.
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I was always under the impression that Serenity Day was intended to rally the fans, ie. insiders. Recent posts indicate otherwise...but isn't the point that we show Universal how large the fanbase is, and what kind of money power we have? Recruiting new fans would be great too, but that would be more like serendipity than the actual aim of this project.
But, if our goal has changed and we're aiming at non-fans, then I'll say this:
Were I to see the phrase "By Grabthar's hammer..." I would most likely roll my eyes and move on. (Sorry to the fans of Galaxy Quest, I've never seen it and know nothing about it - just trying to prove a point here.) "We aim to misbehave" isn't quite as strange as "Grabthar" but it does leave the newbie befuddled. I think it's best to grab people by what they DO know. If they recognize the line, great. If not, I think we need to think of something new.
Julia
One day.
One mission.
One legion of Browncoats.
On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/
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I agree that the main point is to reach the fans, but I also think that this is a great opportunity to reach NEW fans.
Since the night this came up, I've been using my 'Find Serenity June 23' avatar and the sig-line "The Browncoats Unite on June 23rd and we aim to misbehave" on the Highlander-Community.
Just this morning, a non-fan asked me, "Hey, what's your sig about?" - heh heh.
CONVERT!!
(As soon as we have an official image, I'll switch it out!)
The question is how to scream "BUY SERENITY!" quietly, and in an influential manner...
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It was about uniting the Browncoats, making lots of money for Universal AND recruiting new people to strengthen the fanbase (or at least make people interested in the sequel).
The DVD-buying is the moneymaking part, and the DVD-giving-away afterwards is the recruiting part (alongside media attention and spreading the word).
This isn't about celebrating ourselves, it's about celebrating Serenity. With anyone who might be interested, and doesn't even know it yet.
One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/
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This thread has been an absolute hoot. I love the discussion here! I simply cannot believe I missed it before...and I apologize that I did.
Seeing as how I sort of inherited this, I'm going by my goals now because I've no idea what Maxrimstain's goals were.
We want to get the fans together and make a concerted effort to puchase the Serenity DVD. Wether it be the regular one or the HD (which should be out by then) is up to the purchaser. I will certainly keep in mind everyone's suggestion as to WHERE to purchase them, but all I can do is encourage everyone.
Anyone who is purchasing a DVD who already owns one, we are asking that they donate it to a public or college library.
This is one way we can gather together and show our strength as fans. This is also our way to say that we love this movie and are thankful it was made. So thankful in fact, that we want other people to see it and experience the love we feel. If it means a few extra dollars on our part, then so be it. This movie means that much to us.
Hopefully through these sales numbers, we will in some small way influence the people at Universal into thinking that investing in a sequel is a good idea. The downside to this aspect of the movement is that it will be the MOST difficult to prove. 
If a non-fan becomes intrigued, "They're gonna misbehave! What the heck are they gonna do?" I say wonderful! It'll pull them to our site, just like SameErtia said. (Yay! Recruiting!) Then they'll ask themselves if they've seen this strange movie we're making such a big fuss about.
And DANG, people. Reading these posts (ziod's especially) made me really appreciate that college education. After midnight was probably not the best time to be reading these and attempting to comprehend them!
Not being versed in marketing as much as my husband, I'm taking my best stab at it. Maybe I should hire him as my market research analyst. Think he'd take general tsao's chicken as payment?
~Kaele
One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.
http://www.serenityjune23rd.com
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My concern is that Universal won't be that impressed with fans who already have copies of the DVD buying more. This won't translate to box office if we don't introduce more fans to the movie. The more fans, the more people to see the sequel. Otherwise, Universal may be of the opinion that the same number of people will go to see the sequel as who went to see Serenity. And the industry considers that a box-office failure, even though the DVD sales are strong.
I think we can reach out to non-Browncoats who have seen or heard about Serenity, but perhaps not the whole 'verse (Firefly, FFF.net, etc), and get them to buy the DVD as well. If Universal knew we were GROWING the fanbase, the might sit up and take notice.
So, long story short, more new fans to buy the DVD, in addition to established Browncoats.
In ad-geek speak, we have two target markets. Browncoats, and non-Browncoats.
The non-Browncoat message could include urls to drive them to www.serenityjune23rd.com and an additional one saying something like: Learn more about the fans at www.donetheimpossible.com
Now that story should get out more, ya think? It's a great story, and builds on the credibility of the existing fan-base.
"Wanna?" – Mal to Kaylee, Out of Gas
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Or, organize a charity screening, bring entirely new people to it to have the full-on big-screen experience, and then they'll want to go buy the DVD anyway afterwards. ;)
SERENITY NOW/EQUALITY NOW
Organize Your June 23 Charity Screening!
http://www.cantstoptheserenity.com/
More than fifteen cities in four countries are making plans.
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Zoid, you crack me up. Wholesome, indeed. Speak for yourself, sweetheart. My boxset gets me excited in all sorts of ways...
Cheers for clarification, Kaele. It's necessary, over and over again, and you're good at it. Salutes.
Bix, I'm chasing you all over th'day! I think there's potential here. Whaddy'all reckon on it?
I say we do it all.
x
One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.
www.serenityjune23rd.com
www.straightfromthehorsesmouth.co.uk/firefly
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Quote:
Originally posted by Rach:
I say we do it all.
I agree!
~Kaele
One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.
http://www.serenityjune23rd.com
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