Who is our target for June23 ads?
POSTED BY: zeastburg
UPDATED: Sunday, April 23, 2006 01:51
VIEWED: 8170
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Fans or non-fans?
If ads promoting June23rd are going to appear on:
Fansites:
Then all the slogans about "misbehaving" and "browncoats" are great.
or
Non-fansites, targeted to people who don't know about FF/Serenity:
Then all the talk about "misbehaving" and "browncoats" is confusing and beating around the bush.
Yeah, I get it, its a line from Serenity.
But it doesn't make since.
A) How is buying a dvd, and going to charity screenings..."misbehaving?"
B) If your advertising to non-fans who do not know what the phrase is from, it is even more confusing.
Your Response to B: Confusion leads to intrigue which leads to clicking the ad.
My Response: Then when the non-fan learns more, he will be running (A) through his head.
In my opinion,
using the "misbehave" phrase in an advertisement targeted at non-fans, is like using the phrase "By Grabthar's hammer..." to advertise the movie GalaxyQuest.
IMO, slogans and DayNames are secondary to getting the user's attention, and then efficiently communicating the message before you loose the user's eyes.
What we're doing,
why you should care,
what you can do.
Something like: http://www.zeastburg.com/serenityday/revive_01a.html
(Quickly threw that together, and could make a million variations w/ different text & ad-sizes easily.)
Then again, I could be writing all this under a false premise, where the goal is to have "June23" ads on fan sites, and not on "secular" sites.
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I dunno, your suggestion is a bit too "expositionary" and doesn't pack any punch.
"Look, they resurrected that funny cartoon show once, and we're gonna try what they did by buying lots of DVDs!"
It also sounds like WE, too, are trying to resurrect Family Guy ("do the same", "the same" referring to resurrecting Family Guy).
As for your critique, the "misbehave"-line - although technically an inside thing - does create interest imo. And it's not that far fetched because we DO plan on making quite a ruckus, allbeit in a good way. We're not gonna be good quiet little fanboys and -girls sitting in our chairs at home watching the DVDs over and over again like good quiet little fanboys and -girls are supposed to, we're gonna take our stairs to town, stand proudly on them, and then jump down in the same moment and kick the earth out of orbit, n'kay?
Apart from that, the "misbehave" line was on all the Serenity posters, so people might remember it vaguely from there.
Be that as it may, I do see your point, but we do need a catchy line, and that's the catchy line that was all over the posters and covers of the movie we're trying to push - and named our day after.
I dunno, but that kinda makes sense to me.
One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/
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This is a great opportunity for Browncoats to put their money where their mouth is (figuratively).
Few months ago, everyone said "I could market this movie better than Universal did." Time to prove it.
That being said, I agree with most of what the first poster has said. As fans, lines about "misbehaving" and being an "Army/legion of browncoats" are all well and good; but they're not simple. We have to take a complex thing (an obsession than many have had for up to four years) and convert it to 25 words or less.
So, like any good marketing exec would tell you, I think this whole "let's all make one slogan" thing is overblown.
First, we have a common theme
One Day
One Mission
June 23rd
Second, we then tailor the message to each audience.
For Fans
One Day
One Mission
On June 23rd, The Browncoats Rise Again. (or Aim to Misbehave, etc).
Non-Fans
One Day
One Mission
On June 23rd, Find Serenity.
If you want more information included
In 2002, Firefly aired on the Fox network.
In 2005, The continuation, Serenity was released by Universal Pictures.
On June 23rd, 2006, Help send a message that you can still find Serenity.
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Yup,
What Barclay said. :) Something kinda like... this-
http://h1.ripway.com/Ertia/JaynesBunk/images/attack.JPG
I think can get away with the 'misbehave' quote even with non-fans. The image shows someone clearly misbehaving, but the text clearly has to tell them HOW to misbehave. Find Serenity, at all costs.
Who, what, when and how. :)
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Shiny, but the text segments are sort of like all over the place, and it's hard to make out what's happening on the pic if you haven't seen the movie..
And about one slogan for the fans and one for the Browncoats, that's fine with me, although I see a whole different set of problems rising with more than one "official" slogan.
One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave.
http://serenityjune23rd.com/
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Lol at Galaxy Quest
"By Grabthar's hammer..."
"Shake your head boy, your eyes are stuck"
www.fireflyfans.net
http://www.browncoatsriseagain.com
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If I were not already a fan, and I saw an ad that said "We aim to misbehave" (Or I) I would definately look into it. I would be intrigued - no doubt.
One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave!
Nathan doesn't know it yet, but I am his one true love! Is that weird? 
(he will believe, he will believe)
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Quote:
Originally posted by FutureMrsFIllion:
Nathan doesn't know it yet, but I am his one true love! Is that weird?
Weird? No. Why?
Yours truly,
Mr. Staite
One day.
One mission.
One army of Browncoats.
On June 23rd, we aim to misbehave!
http://www.fireflyday.com/
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I'm thinkin'...
'Grabthar's Hammer': haven't seen Galaxy Quest. If I saw that on a poster...eh, it's a cool phrase and I might be interested enough to pursue the thing, but then again, maybe not.
BUT.
'misbehave' is intriguing. Verb = action.
Something's going to happen.
Curiosity/Anticipation...all very good things.
And the DVDs are the tip of the iceberg.Most people already have it, so there are some gorgeous ideas about giving them away/sending them to people/generally spreadin' the word. Then there are the screenings, shindigs, flyering and all other action going on. Nothing mean. But action.
Re different messages for fans/non fans...this debate's been ragin' some. I like debate. As long as it eventually gets resolved. I do like the idea of a variety of banners...it's like a teaser campaign, it piques interest. But in the end, this is about organisation. Will go with my orders.
x
One day.
One plan.
One army of Browncoats.
On June 23rd, we aim to misbehave.
www.fireflyday.com
www.straightfromthehorsesmouth.co.uk/firefly
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zeastburg:
How they hangin', man? Lookit... I can see you're thinking you can do a better job, and you'd like folks to see it your way. But it's already been decided, by acclamation.
That doesn't stop you from doing it your way, too. It'll just be a little lonelier than you had hoped.
Or you could give up your aspirations of leadership on this particular project and join in with everyone else. Think about it: Warmth from a circle of friendship with a common cause.
I can sympathize though. My idea never got past the committee:
"For the love of everything that is wholesome and good...
This June 23rd, buy a copy or three of the movie "Serenity" on DVD.
The fate of the civilized world depends on you..."
I don't understand why more people didn't love my idea. It tugs at the heart strings and evokes a sense of patriotism. It has everything, including an ellipsis...
("Could I get that ellipsis in cornflower blue?")
Okay, so it turns out I'm not an advertising whiz. But, I like what the founders of this particular movement have done with the slogan. And I'm a good 'joiner', when the cause is worthy.
So, zeastburg, I guess what I'm asking is: "Have you ever subsumed your ambition to lead, for the good of the community?"
Wanna?
Followingly,
zoid
_________________________________________________
"One dream.
One soul.
One prize.
One goal.
One golden glance,
Of what should be..."
-"It's a Kind of Magic", Queen
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