Browncoat Army: Serenity Day, June 23rd
POSTED BY: Kaele
UPDATED: Thursday, April 27, 2006 05:25
VIEWED: 73343
PAGE 12 of 22
I can Digg it. I Dugg it. We need more Diggs. Okay, I'll stop now.
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One day.
One plan.
One army of Browncoats.
On June 23rd, we aim to misbehave.
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The "Only at Amazon" plan is changing as we speak, since we have to think about the little retailers who would be pissed off if we took all of our business to Amazon as 11th Hour so rightfully pointed out.
So I guess the new plan is - try to buy it in a small store, or any store, and if you can't get one there or don't have the time, order it from wherever you like.
I think that's the new plan. Anyone correct me if it isn't.
Since I plan on buying 5 copies, anyways, I'll get them from different sources, but at least one is gonna be from Amazon.
This thread is getting a might big, could FollowMal or Kaele or Max start a new one (with a quick summary of what has been decided and what not, and the website, and DIGG etc. to start it off)?
Thankee-sai.
One day.
One plan.
One army of Browncoats.
On June 23rd, we aim to misbehave.
www.straightfromthehorsesmouth.co.uk/firefly
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Hi everyone, I'm a bit of a fresh browncoat (only discovered the verse after Serenity came out on DVD), but I am hooked.
I have been popping by this site now and then but thought it was about time I registered and added to this thread.
I think "Find Serenity - June 23rd" is a really good slogan, it has mystery, intrigue, the promise of adventure... people see that, they instantly want to know what it's about!
Dunno what I will manage to do for the event, but I will definately be buying Serenity on DVD, I already own it, but I'd do pretty much anything to get more of the firefly 'verse. Heck maybe I'll buy two!
Is everyone in the same country (I'm in UK) going to buy it from the same chain? So that one place gets phonomenally high sales? If so let me know. I notice someone thinks small retailers will be annoyed but, if every shops sells 10, thats unimpressive, if one shop sells 100,000 (no idea what figure would be impressive for a days sales), then it's more noteworthy, and will be at the top of that shops charts. And isn't the point of the organisation to make it as noticeable as possible?
I'm already working towards our goal of spreading the word, last night I stuck on firefly while my housemate was playing World of Warcraft, and after a while the computer was off, and he was watching episode after episode 
. I also convinced a mate to buy Serenity before he knew anything about it, and he loved it! Does anyone actually dislike firefly/serenity after actually seeing it?
Let's re-light the firefly on the 23rd of June fellow browncoats
"He looks better in red" - River Tam
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Quote:
Originally posted by nirwin:
Hi everyone, I'm a bit of a fresh browncoat (only discovered the verse after Serenity came out on DVD), but I am hooked.
I have been popping by this site now and then but thought it was about time I registered and added to this thread.
Welcome fresh browncoat... glad you took the plunge, registered and posted!
Quote:
I think "Find Serenity - June 23rd" is a really good slogan, it has mystery, intrigue, the promise of adventure... people see that, they instantly want to know what it's about!
"Find Serenity" does have a certain poetry to it...
Quote:
Is everyone in the same country (I'm in UK) going to buy it from the same chain? So that one place gets phonomenally high sales? If so let me know. I notice someone thinks small retailers will be annoyed but, if every shops sells 10, thats unimpressive, if one shop sells 100,000 (no idea what figure would be impressive for a days sales), then it's more noteworthy, and will be at the top of that shops charts. And isn't the point of the organisation to make it as noticeable as possible?
The entity we want to take notice the most is Universal. Since they're the official corporation, and are keeping tabs on the sales figures for the Serenity DVD... 100,000 units is pretty much the same to them whether it came from one outlet, or ten, or more. A sale is a sale.
However, it will make a difference to retailers who'll appreciate being included in this HUGE buying frenzy. If we shut out so many medium to small retailers in favor of buying from Blue Sun... err, I mean Amazon, then we risk stirring up resentment with the very folks we want on our side.
Plus, the more retailers that sell out of the Serenity and Firefly DVDs will have to reorder... and it's very likely they'll reorder more than their usual amount after it becomes evident that interest in FF/S keeps building. So we'll get the benefit of great sales, PLUS a higher than normal reorder rate from a wide range of retailers.
11th Hour
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"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart
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Wow. That's all I can say. i can not believe how amazing this is! A Serenity/Firefly day would be SOOOOO AMAZING!!!! I am DEFINITELY spreading the word as much as I can, I want the Browncoats to take over the world.
In a non-evil, non-sinister way of course......
But seriously, this is amazing and if Fox/Universal don't realise the amount of support Browncoats can give, well... They're in for one heck of a surprise!
We aim to misbehave
****************************************************
One day.
One plan.
One army of Browncoats.
On June 23rd, we aim to misbehave.
www.straightfromthehorsesmouth.co.uk/firefly
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Quote:
Originally posted by 11thHour:
The entity we want to take notice the most is Universal. Since they're the official corporation, and are keeping tabs on the sales figures for the Serenity DVD... 100,000 units is pretty much the same to them whether it came from one outlet, or ten, or more. A sale is a sale.
However, it will make a difference to retailers who'll appreciate being included in this HUGE buying frenzy. If we shut out so many medium to small retailers in favor of buying from Blue Sun... err, I mean Amazon, then we risk stirring up resentment with the very folks we want on our side.
Plus, the more retailers that sell out of the Serenity and Firefly DVDs will have to reorder... and it's very likely they'll reorder more than their usual amount after it becomes evident that interest in FF/S keeps building. So we'll get the benefit of great sales, PLUS a higher than normal reorder rate from a wide range of retailers.
11th Hour
Well that's fair enough then, I'll see where I can get it on the day, as Jayne said "Let's not go excluding people, that wouldn't be very nice"
---
Nirwin
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I don't even know if that is possible, but could we send a newsletter to everyone registered here? Some of the Browncoats who just sort of lost interest could be "reactivated" with new motivation.
I'm sure they won't mind ONE e-mail, even if it could be considered spam. If they registered here in the first place, they'll understand.
One day.
One plan.
One army of Browncoats.
On June 23rd, we aim to misbehave.
www.straightfromthehorsesmouth.co.uk/firefly
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That's a good idea, Agatsu. A letter sent to all FFFs after the official website is in place would be very effective, I'd wager. Haken might be able to do this.
I'm thrilled to see so many people volunteering to help. If you want to join the crew handling banners, posters, and other visual media, please contact me.
You can message me through this site, or email me at pizzaaoow@yahoo.com.
One day.
One plan.
One army of Browncoats.
On June 23rd, we aim to misbehave.
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Hey everyone, is there a final say on the Name / Domain issue? If so I'll go ahead and start on a title graphic for the website and an initial layout (unless there's any objections). At this point I'm assuming it's Firefly day by the votes. (Especially since Serenity Day.com is currently a Spa!)
Let me know.
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Quote:
Originally posted by Kaele:
SAMEERTIA: Browncoat Army vs. Brownshirts. Whoa there. This is a whole other discussion and one that should probably be brought up elsewhere rather than on this thread. Joss made that decision, not us. Let me assure you though, I have relatives who were affected by WWII (both US Navy and victims in Germany) and my husband's grandfather has a particular tattoo of numbers on the inside of his arm. I can promise that there is no affiliation with any form of genocide here.
Kaele, the concern has been brought up in other threads, and not just by me.
The fact is that using the phrase "one plan, one army of Browncoats" could turn people off to the message we're trying to get across; Which is, as you pointed out, LOVE. Not about armies, which are about death and destruction.
But as 11Hour likes to point out, what the hell do I know? I'm just a newbie who was so utterly turned off by the early fan marketing for Firefly and Serenity that I didn't bother to see it until my boyfriend dragged me to it. Which, I think, means that I have a different perspective to bring to the table.
The point IS and REMAINS-
The word "Serenity" means nothing to those who don't know it. Neither does "Firefly"- Serenity is a monestary and Firefly is an insect. I suggest SHOWING, not telling- Check out the banner thread for 'show- don't tell' examples.
The phrase "one plan, one army of Browncoats" is going to turn off some people who we would MUCH rather be making fans out of.
Unfortunatetly, there seems to be alot of Blind-Leading-The-Blind mentality going on and not alot of common sense happening. The phrase was agreed on by a few and now we're stuck with it.
Again, we'll have to use Show-don't-tell techiques to get people to want to learn more.
I'm not trying to be counterproductive. I'm trying to be a voice of reason. Sadly, it seems reason is in fairly short supply in the heat of battle.
I've already stopped posting to the other thread, and I'll cease posting to this one as well.
You still have my support and don't think for a moment that I would give up my Browncoat. I just think that sometimes one has to make a stand for what's right, and doing things that are counterproductive to our goal just don't seem right to me.
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