LADIES & GENTS, IF Y'ALL COULD LEND ME YOUR PRETTY LITTLE EARS...
POSTED BY: Rach
UPDATED: Saturday, April 29, 2006 18:28
VIEWED: 40106
PAGE 3 of 13
I'd cast my vote for SereniFLY Day.
After all, we don't want to lose references to the serie... some think that Serenity is just a regular movie or something.
It's also true that Serenity is much of a "normal" term to catch the eye of the random reader.
I really think we should have a quick poll about the name, anyway, and decide!
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Quote:
Originally posted by SameErtia:
And think of it from the POV of a total NON-Browncoat -which, I admit after so long as part of the clan it's really hard to do. You need something NEW to grab attention and pull them in. They don't KNOW what "Unification Day" is, except that it's when something was united. I say turn the tables, make it US, the FANS, who united.
Yes, it has a huge stigma but only amongst Browncoats. Not amongst the fans-to-be that we're trying to reach.
As to what something might sound like to a non-fan, "Unification Day" sounds a little touchy-feely. Like, "Let's Hold Hands Day", or, "We're All A Big Family Day".
If the name of the day isn't gonna incorporate the very title of the movie it's promoting, then it'll be better to come up with a name that's got some balls. We need to inspire that rebellious, independent spirit.
Quote:
What made you pick up Firefly? What made you take a look at Serenity? Was it the names? Because the names really don't reflect what it's about. Just as "Serenity Day" doesn't reflect the mobilization of thousands of Browncoats to promote our favorite film.
"Serenity Day" doesn't reflect a "day" when tons of fans buy "Serenity"? Hmmmm... okay...
Hey, the title Firefly ROCKS! Even Joss has explained why he liked the name so much. "Firefly" conveys excitement... and I didn't pick up "Firefly", I've been watching since the very first broadcast... and I've always LOVED the name "Firefly".
I'm for someone coming up with a name that shows we're FIESTY!
11th Hour
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"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart
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I'm loving this idea. And not just buying the movie, but stickering and flyers, too.
You know, I work graveyard, so I stay up all night. Maybe on the morning of June 23rd there with be flyers and stickers all over town. And then I can go buy a copy (or two) of the movie first thing in the morning.
Shiny.
Oh, P.S. I think maybe we should call it The Big Damn Promotional Event or something.
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Bible's broken. Doesn't make sense.
Zhu fu ni, mei-mei
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Count me in. Not like my participation was in doubt by anyone or anything. If it was, have you met me? 
Of course I have been guerilla marketing so long I don't know much else. I am going to contact local theatres & see what I can find out about a screening in this area.
I will get some of the local browncoats together for handing out & hanging fliers all over town. Maybe some of the local merchants will let me put some up in their stores too, you know, the ones that sell our shiny BDM on DVD.
I like the "Serenity Day" idea. I suggested in over the "Do Something" thread along with a couple of other names I thought of for the day. At first I was stuck on "Independents Day", but the more I thought about it the more I thought it might cause confusion or be perceived as kind of cheesy. "Serenity Day" more accurately conveys the message we are trying to send to everyone, especially new people who are not aware of just how shiny our 'verse is. If we vote on it then my vote is for "Serenity Day".
__________________________________________
"May have been the losing side. Still not convinced it was the wrong one."
Richmond, VA & surrounding area Firefly Fans:
http://tv.groups.yahoo.com/group/richmondbrowncoats/
http://www.richmondbrowncoats.org
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I think I'll still call it the Big Damn Promotion, if only to myself 
Serenity Day makes sense, but it also sounds like it could be a Zen holiday or something. If you don't know what the BDM is called, I mean. Though it will be a day for the movie and purchasing thereof and so forth, so that makes sense.
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Bible's broken. Doesn't make sense.
Zhu fu ni, mei-mei
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We need to decide on a name, and move on to the organisation, peeps.
I appreciate all points about 'Serenity Day' - but come back to the main one every time; that it's direct. Buying/Renting the BDM is to be the main point (rather than the boxset, for example), and that gets it across.
I also like 'Find Serenity - June 23rd' as a tag line. It's a little ironic: those posting on this board are many, many glorious things, but serene isn't one of them. Feisty, independently minded, warm hearted, enthusiastic...all true. But not serene. Nor is the movie.
Also, this as a tag line can be used for advance banners/ads etc. It's literal: go and find a screening in your area. Builds anticipation.
So, my vote goes to 'Find Serenity - June 23rd'. Plus Sameertia's banners are sexy.
Whaddayas think?
Tell people! Get them on this thread? Where are all the UK/Aussies/Kiwis/general internationalists out there?! Make it global!!!
P.S. And definitely Big Damn Promotion too!
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All eyes to http://www.straightfromthehorsesmouth.co.uk/firefly/
Maxrimstain just done us proud.
x
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Ive let the aussies at browncoats downunder group know. I'll see if I can post it on more forums
Good work guys this sounds awesome
"Shake your head boy, your eyes are stuck"
www.fireflyfans.net
http://www.browncoatsriseagain.com
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Quote:
Originally posted by MAGhaffar:
I would suggest that if people can't afford to buy the BDM, they rent it.
Can you imagine the spike in rental ranking the major rental chains
would see on their printouts?
."
Given the pitiful shelf space allocated to Serenity at Blockbuster, I see no way we could effect a spike on rentals, unless via Netflix or such. And by June 23, Serenity will likely be off the "New Release" wall and buried in the bowels of the "Action" or "Sci-Fi" sections with only one copy available.
-Jonestein
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OPERATIVE: ...and I'm unarmed.
MAL: Good.
(BLAM!)
FIGHT TO RE-LIGHT!!
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Here's a sample of available domain names and some not available ones in case you're wondering:
fireflyday.com
browncoatday.com
bigdamnday.com
serenityworldday.com
serenityworldwideday.com
reunificationday.com
unificationday.com
buyserenityjune23rd.com
serenityjune23rd.com
and some that (sadly) are already taken:
independentsday.com is taken
independenceday.com is taken
serenityday.com is taken (!)
june23rd.com is taken
Whatever name is chosen it seems like it's more for us - it's unlikely that non-fans are going to see the name or hear about it and understand it or start buying Serenity DVDs.
The message/plan should be kept as simple as possible: Buy Serenity June 23rd
Like several have mentioned: one big idea, one big day, one big push.
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