LADIES & GENTS, IF Y'ALL COULD LEND ME YOUR PRETTY LITTLE EARS...
POSTED BY: Rach
UPDATED: Saturday, April 29, 2006 18:28
VIEWED: 40106
PAGE 2 of 13
We would be reclaiming it for our own if we used Unification Day- uniting the fans, paying homage to the show.
I'm sorry. "Serenity" didn't work for me. Months before the movie came out my friends were all"Serenity" "Serenity" "Serenity"- I didn't even LOOK in threads called Serenity, and ignored the piles of emails that flooded my mail-box. It sounded like a monks retreat in the Himalay, or some Americanized flick about Japan.
"Serenity" meant to me what it means to millions of other Americans- contemplating a rock garden or something.
We need a word that MEANS something- Unification- become a part of us. Even though it's exactly what Mal & Zoe fought against, it's what we're asking people to do. *shrug*
I think because we already LOVE "Serenity" and everything attached to her, we have a hard time seeing that means exactly NOTHING to most of our target audience. How many new fans didn't know anything about Serenity until a few weeks ago?
Does what I'm saying make sense?
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And did anybody else think, on seeing the title of this thread, "What are we gonna do? Clone him?"
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Quote:
Originally posted by SameErtia:
We would be reclaiming it for our own if we used Unification Day- uniting the fans, paying homage to the show.
If you're going to use a term from the show, then keep the meaning consistent. "Unification Day" is the day the Alliance got what it wanted. Feds won, Browncoats lost.
Again, it's the name of the day that means defeat for the Browncoats. Mal starts bar fights on purpose on Uni Day.
Quote:
"Serenity" meant to me what it means to millions of other Americans- contemplating a rock garden or something.
We need a word that MEANS something- Unification- become a part of us. Even though it's exactly what Mal & Zoe fought against, it's what we're asking people to do. *shrug*
I think because we already LOVE "Serenity" and everything attached to her, we have a hard time seeing that means exactly NOTHING to most of our target audience. How many new fans didn't know anything about Serenity until a few weeks ago?
There were a lot of fans, still are, who thought that the name "Serenity" may have worked against the movie. One doesn't think "futuristic space adventure" right away in connection with the word "serenity".
However, that IS the name of the movie whether some fans agree with the choice or not. So since that is the name of the movie, and there's no changing it now, then we should use it to the best advantage.
Reinforcing the name is what needs to happen to overcome the fact that a lot of potential fans may have not paid attention to the movie.
Quote:
Does what I'm saying make sense?
Not really.
You're approaching this from a purely emotional point of view and ignoring how what you're saying is counterproductive to the most effective way to promote Serenity.
We need to think logically about this and what will work best for getting the word out to new fans so that they become aware of Serenity. This isn't just about the fans who already love Firefly and Serenity, this is about getting the word out to people who haven't discovered the 'verse yet.
So whether you like the title "Serenity" or not, it's what we've got and that's what we have to promote... that the name that's on the DVD and that's what people need to know so that they BUY IT.
11th Hour
________________________________________________
"Because teenage pranks are fun when you're about to die!" - Hoban Washburne
Firefly/Serenity Guerilla Marketing Posters ~ http://the11thhour.home.att.net
Serenity Inspired Cafe Press Shop ~ http://www.cafepress.com/11thhourart
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No, actually, I'm coming at it from a purely marketing point of view.
"Serenity" does not, in the minds of most people, equal "Epic Space Adventure". Promoting something as "Serenity Day" is NOT going to get the attention of exact same people it did't get the attention of over the past two years. It DIDN'T work.
Yes, we need to promote "Serenity", but the name of the DATE and the tag-line need to be something else, or people are just going to overlook it the same as they have in the past.
And think of it from the POV of a total NON-Browncoat -which, I admit after so long as part of the clan it's really hard to do. You need something NEW to grab attention and pull them in. They don't KNOW what "Unification Day" is, except that it's when something was united. I say turn the tables, make it US, the FANS, who united.
Yes, it has a huge stigma but only amongst Browncoats. Not amongst the fans-to-be that we're trying to reach.
What made you pick up Firefly? What made you take a look at Serenity? Was it the names? Because the names really don't reflect what it's about. Just as "Serenity Day" doesn't reflect the mobilization of thousands of Browncoats to promote our favorite film.
Anyway, here's some pics- Large, Med, and Avatar sized! Do with them what you will! (Except linking to my ripway account, please!)
http://h1.ripway.com/Ertia/JaynesBunk/images/avatar1.JPG
http://h1.ripway.com/Ertia/JaynesBunk/images/findserenmed.JPG
http://h1.ripway.com/Ertia/JaynesBunk/images/findseren.JPG
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What about Firefly Day, that is what truly brought us all together wasn't it? The love of Firefly and the verse and all the folks in it.
Noble as a grape
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Or "Happy 'Verse Day" (to Joss).
...Then we could all talk in rhyme.
~~~~~~~~~~~~
Ain't. We. Just.
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Find Serenity--
Re-Light the Firefly!
bun
etc.
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Well I guess I have jumped the gun. I have given a few friends the Firefly box set to get them hooked. It was on sale at Sams Club for $17.00. So I thought now is the time to get my friends hooked. I watched the show when it was on Fox. But I must admit I had not looked for other fans on the net. I am some times slow about that. You think you are the only guy to still like some band form the 80's or old TV show and you put the band/TV show in to a search engine and before know it you are hooked up with quite a few people. When I bought the box set I fell in love with the show all over again. Seeing it all in order really made it work for me. After that I started looking for other fans. So I finally found this site and am very happy to be here. So I will do what I can for the big day. What ever we decided to call it.
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On the subject of Serenity -- does anyone know why Fox wouldn't let Universal use the name Firefly? It doesn't seem to make much sense, other than Fox yet again trying to bury what we love any way they can...
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I would suggest that if people can't afford to buy the BDM, they rent it.
Can you imagine the spike in rental ranking the major rental chains
would see on their printouts?
Something like this might make the news....
Especially if someone tells the media that something
is going to happen June 23rd...
Optional tagline / title for June 23rd"
"CAN'T STOP THE SIGNAL."
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