Serenity breaks even and becomes profitable on DVD

POSTED BY: Gambit3
UPDATED: Friday, February 24, 2006 00:09
VIEWED: 7028
PAGE 1 of 2

GAMBIT3

Thursday, February 23, 2006 1:06 AM

From http://www.sliceofscifi.com/archives/dvd_sales_push_serenity_over_the_
top.html

Quote:

---

======================
DVD Sales Push Serenity Over The Top

Submitted by: Sevens

Newsarama is reporting that the combined sales of theater tickets and DVD sales has turned Serenity out of the red and into the black.

The total production costs for the Joss Whedon film was $39 million with a rumored advertising cost at approximately another $10 million making the total out of Universal's pocket at around $49 million. The total U.S. theater box office take was a disappointing $25 million with international theatrical sales fairing little better at $13 million leaving Universal in the red for a whopping $28 million when taking into account that studios receive around 55% of total ticket sales.

With that kind of red ink Universal and Whedon have been walking around with all their fingers crossed hoping that the DVD sales would at least allow them to break even and show the pic in the black, even if only marginally. And it looks like all the finger crossing has paid off as the latest DVD numbers look very encouraging. All DVD reports up to January 31st are in and it looks like over 2 million DVD's have been sold and VideoBusiness.com, an organization that tracks video rental information, announced that Serenity has made $9 million in DVD rentals alone.

The fact that Serenity has taken Universal out of the red and into the black is great news, but don't cheer too early. According to Universal execs it still may not be enough for them to wager on a costly sequel, even though Whedon brought this one in at $1 million under its original projected cost of $40 million.

So kids, perhaps, like Universal and Joss Whedon, we need to start crossing all our fingers for a sequel and maybe, just maybe, like the studio coming out of the red, Serenity Part 2 can come out on the big screen.
==========================

---

Quote:

---

==========================

Serenity breaks even and becomes profitable on DVD

There was quite a bit of discussion a while back whether the movie Serenity would make any money for Universal. Well, it seems now on DVD that the movie has moved out of the red and is now making money for Universal. It hasn't exactly made a huge amount of money and there's still some way to go for a sequel to happen, but at least the movie is no longer climbing out of the red.

Here's some figures and number crunching for anyone who's interested:

Serenity costs $39 million to make ($1 million under it's $40 million budget) and while the advertising budget was never made public, people have estimated around $10 million. So overall the movie costs around $49 million for Universal to make. Now Serenity made a disappointing $25 million domestically and $13 million internationally for a total of $38 million at the box office. Now following the 55% rule, where studios get around 55% of the total of the box office, Universal only made $21 million from the box office.

Now there's been no official sales figures for Serenity since it's been released on DVD, only where it's ranked on the sales charts. However, there have been sales announcements for other DVD's above and bellow Serenity and people have managed to do some number crunching and worked out that Serenity sold from 1.104 to 1.605 million copies in the first week of release! Some more number crunching was done to figure out Serenity sold around 825 thousand copies for January 2006. So by now it's definitely over 2 million (possibly high as 2.5 million). Now studios generally take around $12 dollars profit per DVD, with the remaining split between the retailer and distributer. So that's $24 million from the DVD sales, already more than the studio made from the box office. Meanwhile VideoBusiness.com tracked Serenity in bringing in over $9 million in DVD rentals. It has since

NOTIFY: N  | REPLY  | REPLY WITH QUOTE  | PERMALINK  | TOP  | HOME