Bad Commercials! I see what you mean....

POSTED BY: JustShiny
UPDATED: Tuesday, January 24, 2006 11:20
VIEWED: 10690
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JUSTSHINY

Tuesday, January 24, 2006 12:21 AM

DC4BS: HAHAHA! Long live Monty Python!!!

Nirvana: I didn't think about it like that before. Probably because I didn't know about the way advertising groups are set up. I bet you could make a great ad if someone didn't change it.

Still, if you are the person approving ad's in order to promote a show so you can make more money...is this how you would do it?

Serenity and Firefly are kinda hard to explain, but I think many of us here could come up with better ads.

I wanna meet some AZ Firefly fans!
www.myspace.com/noodlicious

MCALLEN

Tuesday, January 24, 2006 12:55 AM

NIRVANA--Didn't mean to slander the advertising people. This isn't my line of work so admittedly, I know not of which I speak. I have no doubt that the creative folks probably had better ideas that got nixed by a bunch of suits (not slandering suits in general, as I unfortunately am one of those). There is always an idiot at the top who thinks he/she knows better than the person actually qualified to do the work. That said, SOMEBODY decided that this was "the" way to advertise Serenity. They were wrong and arguably, did a real disservice to the film, creators, cast, crew and all us fans.

MAL: We're still flying.
SIMON: That's not much.
MAL: It's enough.

MCALLEN

Tuesday, January 24, 2006 12:55 AM

NIRVANA--Didn't mean to slander the advertising people. This isn't my line of work so admittedly, I know not of which I speak. I have no doubt that the creative folks probably had better ideas that got nixed by a bunch of suits (not slandering suits in general, as I unfortunately am one of those). There is always an idiot at the top who thinks he/she knows better than the person actually qualified to do the work. That said, SOMEBODY decided that this was "the" way to advertise Serenity. They were wrong and arguably, did a real disservice to the film, creators, cast, crew and all us fans.

MAL: We're still flying.
SIMON: That's not much.
MAL: It's enough.

BOWIE

Tuesday, January 24, 2006 1:48 AM

We again ask your pardon. Those responsible for sacking the people who have just been sacked, have been sacked.

If you play Nationstates.net check out the region Firefly.

NIRVANA

Tuesday, January 24, 2006 6:15 AM

Hey - no offense taken. I mean, there are some really bad Ad people out there. I have worked with them. Sometimes a bad ad is made and suits (great name for these guys) love them. In fact, I have found that sometimes, they love the crappy stuff more, simply because it is cliche and familiar. The more creative stuff requires that they take a risk on something that as a linear thinking "suit" they just don't get.

Working in advertising and marketing, you really have to be able to separate yourself from your work so you don't get too frustrated and disappointed when the good stuff sometimes gets passed over for crap, or when a great ad is changed, altered and edited beyond recognition. Kind of like painting a masterpiece and then having a two-year old muck it up with their spaghetti covered paws.

I have to agree that there was a major cock-up in the marketing of both the series and the movie. It's a shame we might never know if there were any brilliant advertising and marketing strategies and ideas that never made it past the board room. I also think that there is a chance the people who were asked to market the show never really got a chance to see or understand what it was all about, so all of their initial ideas were crippled from the very get-go.

So, I am hoping for a sequel, and hope to get to work with the agency they use to create the publicity campaign!!!! Next time, River will actually SOMEWHAT resemble River on the poster.

NYWOE

Tuesday, January 24, 2006 6:33 AM

Quote:
Originally posted by JustShiny:

I wanna meet some AZ Firefly fans!
www.myspace.com/noodlicious

Howdy!

_____________________________________
If you're an Arizonan and a Browncoat, come join us:

www.azbrowncoats.com
http://tv.groups.yahoo.com/group/AZ_Browncoats/

NYWOE

Tuesday, January 24, 2006 6:42 AM

Quote:
Originally posted by nirvana:
Sometimes a bad ad is made and suits (great name for these guys) love them. In fact, I have found that sometimes, they love the crappy stuff more, simply because it is cliche and familiar.

My husband's step-dad has done logo design work in Billings, Montana. He would work on really original designs and bring them to his clients and they would always say: "We want something more 'Montana.' How about a wagon wheel!"

He would shake his head and go home and make a logo with a wagon wheel on it and wonder why they'd hired him...

_____________________________________
If you're an Arizonan and a Browncoat, come join us:

www.azbrowncoats.com
http://tv.groups.yahoo.com/group/AZ_Browncoats/

RIVER6213

Tuesday, January 24, 2006 7:41 AM

I really hate to say it but from my point of view, Firefly was sabotaged from start to finish....this is what it looks like, and I suspect we will never really know why.

Its such a good show, and I really want more...I really do. I really want more I really want moreI really want more I really want more I really want more I really want more I really want more I really want more I really want more I really want more I really want more I really want more I really want more I really want more I really want more I really want moreI really want moreI really want moreI really want more I really want more I really want more I really want more I really want more I really want more I really want more.

River

ZOID

Tuesday, January 24, 2006 11:20 AM

nirvana wrote, in part:

Quote:
...Or they nitpick and say "why is the background eggshell blue and not cornflower blue?"...

Having a "Fight Club" moment there?

As I've said on numerous occasions, the reasons I think "Fight Club" is a brilliant movie are the same reasons why I find Firefly/Serenity so addictive. FC scared the living crap out of the 'powers that be'.

I think Firefly might have scared them more than a little too. How does one market a show about a group of people who live outside the overly restrictive laws of an apparently beneficent regime? Is there anything about the Alliance that doesn't remind you of our modern day gov'ts?

So how exactly do you pitch that idea to the money people? To the companies who buy ads on F*x?

Respectfully,

zoid

P.S.
I served in the military for going on 14 years, and yes, I believe our form of government is the best currently in existence. But I also believe it could be improved (by barring lawyers from being in it, for starters), and that it's got a litany of sins on its balance sheet, from the get-go (can anyone say, "Genocide"?). My sense of humor with the government and Big Money types is epitomized by "Fight Club": It's fun to watch 'em sweat and squirm and laugh nervously when the major credit reporting companies wind up in a smoking crater, heh-heh.
_________________________________________________

Tyler Durden: [pointing at an emergency instruction manual on a plane] You know why they put oxygen masks on planes?
Narrator: So you can breath.
Tyler Durden: Oxygen gets you high. In a catastrophic emergency, you're taking giant panicked breaths. Suddenly you become euphoric, docile. You accept your fate. It's all right here. Emergency water landing - 600 miles an hour. Blank faces, calm as Hindu cows.
Narrator: That's, um... That's an interesting theory.

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