the scary calculations involving getting Serenity to profit

POSTED BY: ethan
UPDATED: Tuesday, January 3, 2006 20:01
VIEWED: 19463
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ANDRE83

Monday, January 2, 2006 7:48 PM

Quote:
Originally posted by Storymark:
Quote:
Originally posted by Andre83:
And for the zillion time; Marketing isn't taken into consideration when deciding wheather a movie has made profit or not. Dont ask me why, because i have no idea.

My only guess would be that each studio have a total marketing budget for the year or something. For all the released movies together.

Jayne: All those years of preacher training, getting knocked out by one bounty hunter
Book: Oh, dont get me wrong. I gave him a hell of a fight
Jayne: Epic i'm guessing

For the second time in the same thread, that's just not true. In fact, it's rather silly. When the average cost of marketing a hollywood movie is in the ballpark of $34 million (That's the 2004 average, though I doubt thet spent 1/2 that on Serenity, but that's the indusrty average) that money is going to be factored in. Serenity's opening on 2,189 screen cost around $9 million in print costs alone. Someone is counting.

Yes, studios are notoriously sketchy about how they cook their books, and the marketing cost may not go into any public offical budget statement, but studios are rarely honest with official budgets, and you can be damn sure someone is accounting for that money.

"Well, my days of not taking you seriously are certainly coming to a middle."

Well, seeing as you think that the "avarage" marketing cost for a hollywood movie is 34 million bucks, i guess that says what i need to know about your credibility.

To take an example; SW ep 2 had a marketing cost around 25 mill. If you truly think that the avarage movie spend 10 mill more then that then...well....

Jayne: All those years of preacher training, getting knocked out by one bounty hunter
Book: Oh, dont get me wrong. I gave him a hell of a fight
Jayne: Epic i'm guessing

STORYMARK

Monday, January 2, 2006 9:26 PM

Quote:

Well, seeing as you think that the "avarage" marketing cost for a hollywood movie is 34 million bucks, i guess that says what i need to know about your credibility.

To take an example; SW ep 2 had a marketing cost around 25 mill. If you truly think that the avarage movie spend 10 mill more then that then...well....

Okay, first of all Star Wars is one movie that didn't really need that much promotion, as everyone knew it was coming. Second, some of the SW hype wasn't paid for by the studio, such as the Burger-King tie-ins and such. And it still cost $25 million to market. 3 years ago (costs tend to rise).

As for my credibility, I have backing for my numbers....

http://www.slate.com/id/2120335/
http://www.iht.com/articles/2005/11/06/business/web.1106holson.php
http://www.indiescene.net/
http://www.pbs.org/wgbh/pages/frontline/shows/hollywood/picture/openbi
g.html
http://www.mecfilms.com/moviepubs/memos/moviein.htm
http://www.answers.com/topic/list-of-movies-generating-losses

Your turn to prove YOUR credibility.

Let's just do some math here. Film prints cost a bit over 4 grand each. There were 2189 prints of Serenity. That works out to around $10 million with tax. I saw ads for Serenity durring the season premiers of Lost and The Simpsons. Ads durring those programs run about $500 thoudsand on a normal night, and were surely more for the season premiere. Now factor in the other ads played durring non-peak viewing. It adds up quick.

"Well, my days of not taking you seriously are certainly coming to a middle."

CHRISTHECYNIC

Tuesday, January 3, 2006 3:07 AM

On the subject of Underworld, I liked the movie.

One of the things I thought was good was the difference of the goals. The goal of Vampires was to exterminate the Werewolves, the goal of Werewolves was to coexist with Vampires.

I also thought the start of the war was a refreshing change. The war wasn't started by a slave revolution, it wasn't started by an assassination or any other conflict between Vampires and Werewolves. The war was started by a Vampire executing a Vampire. It is the kind of thing that makes perfect sense in all possible ways but is in no way cliché.

ANDRE83

Tuesday, January 3, 2006 1:48 PM

Quote:
Originally posted by Storymark:
Quote:

Well, seeing as you think that the "avarage" marketing cost for a hollywood movie is 34 million bucks, i guess that says what i need to know about your credibility.

To take an example; SW ep 2 had a marketing cost around 25 mill. If you truly think that the avarage movie spend 10 mill more then that then...well....

Okay, first of all Star Wars is one movie that didn't really need that much promotion, as everyone knew it was coming. Second, some of the SW hype wasn't paid for by the studio, such as the Burger-King tie-ins and such. And it still cost $25 million to market. 3 years ago (costs tend to rise).

As for my credibility, I have backing for my numbers....

http://www.slate.com/id/2120335/
http://www.iht.com/articles/2005/11/06/business/web.1106holson.php
http://www.indiescene.net/
http://www.pbs.org/wgbh/pages/frontline/shows/hollywood/picture/openbi
g.html
http://www.mecfilms.com/moviepubs/memos/moviein.htm
http://www.answers.com/topic/list-of-movies-generating-losses

Your turn to prove YOUR credibility.

Let's just do some math here. Film prints cost a bit over 4 grand each. There were 2189 prints of Serenity. That works out to around $10 million with tax. I saw ads for Serenity durring the season premiers of Lost and The Simpsons. Ads durring those programs run about $500 thoudsand on a normal night, and were surely more for the season premiere. Now factor in the other ads played durring non-peak viewing. It adds up quick.

"Well, my days of not taking you seriously are certainly coming to a middle."

Listen mister. I dont need any proof, nor anything to back up my facts. Because its self-explanatory that the avarage cost of marketing a movie in hollywood is WAY lower then 34 mill bucks. But you believe that. Be my guest. Now i see here and there in those text that (quote) "avarage is 39 mill", "avarage is 34 mill", "avarage is bla bla bla". Now i dont feel like using time figuring out what they are talking about (by that i meen, what movies they are counting in) But just as you know; there are more movies then just BIG WB and sony blockbusters coming out each year.

Jayne: All those years of preacher training, getting knocked out by one bounty hunter
Book: Oh, dont get me wrong. I gave him a hell of a fight
Jayne: Epic i'm guessing

TOMSIMPSONAZ

Tuesday, January 3, 2006 2:42 PM

I think Michael Crichton said it best:

“Hollywood is just a bunch of fabulously stupid people working in a business of idiots.”

ETHAN

Tuesday, January 3, 2006 3:24 PM

Quote:
Originally posted by pamelaone:
Actually, places like walmart, pay almost 17.00 a dvd. In the case of Serenity, they paid 16.98. So that's how much goes back to Universal not 7.00.

You are forgetting how much it costs Universal to produce each DVD unit. The lower end is supposed to be around $5, but that number may be just more Hollywood phony baloney.

Also some places were selling Serenity at $14.95 pre-Christmas. I'm thinking most places were paying way lower than that per DVD to Universal if they were going to have any kind of profit margin.

STORYMARK

Tuesday, January 3, 2006 5:46 PM

Quote:
Listen mister. I dont need any proof, nor anything to back up my facts. Because its self-explanatory that the avarage cost of marketing a movie in hollywood is WAY lower then 34 mill bucks. But you believe that. Be my guest. Now i see here and there in those text that (quote) "avarage is 39 mill", "avarage is 34 mill", "avarage is bla bla bla". Now i dont feel like using time figuring out what they are talking about (by that i meen, what movies they are counting in) But just as you know; there are more movies then just BIG WB and sony blockbusters coming out each year.

Okay, let me get this strait...

You attach my credibility, so I post evidence to back my claims. You claim you don't need evidence, because your claims are "self-explanatory", even though they are not, and you have presented no evidence to back them up. And the best you can come up with to refute my evidence is to go "blah blah blah". Very mature.

You must have been captain of the debate team.

And yes, there are movies released besides the blockbusters. But prints costs are print costs. And ad rates are ad rates. And while some films only spend $15 million on marketing, others spend $40 million or more. Blockbusters spend a WHOLE LOT more on marketing then those smaller films. They spend enough to greatly skew the average. In the end, as the evidence shows this AVERAGES to $30-35 million. That how an average works. Doesn't mean every one.... it means the median average dimwit.

Now, next time you want to be a chump and start attacking someone, back it up with something more substantial than "Bah to your petty facts and research, I'm right 'cause I said so".

Quote:
I dont need any proof, nor anything to back up my facts.

Without proof it's not a fact -it's an opinion. Facts, averages.... Read a dictionary.

"Well, my days of not taking you seriously are certainly coming to a middle."

STORYMARK

Tuesday, January 3, 2006 6:14 PM

Quote:
Originally posted by ethan:

Also some places were selling Serenity at $14.95 pre-Christmas. I'm thinking most places were paying way lower than that per DVD to Universal if they were going to have any kind of profit margin.

Well, I don't know about other places, but Wal-Mart has said publicly that they often sell their CD's and DVD's at a loss. The corporation considers the CD/DVD section a tool to draw people in to buy other products, and thus consider the loss acceptable.

"Well, my days of not taking you seriously are certainly coming to a middle."

ANDRE83

Tuesday, January 3, 2006 6:27 PM

Prints has nothing to do with marketing....

But as i said. Believe what you want. You have that right.

And thanks for the book recomendation. But no thanks, its so reptetive.

ANd ps; Median value aint the same as avarage. Read a mathamatical book.

Jayne: All those years of preacher training, getting knocked out by one bounty hunter
Book: Oh, dont get me wrong. I gave him a hell of a fight
Jayne: Epic i'm guessing

PHILYBURKHILL

Tuesday, January 3, 2006 6:37 PM

What about the DVDs world wide? I'm just really hoping for a sequel tbh.

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