General Discussions

Serenity still has a chance to break even at the Box Office

POSTED BY: GatorMarc
UPDATED: Saturday, February 4, 2006 02:37
VIEWED: 20095
PAGE 1 of 5

Friday, December 9, 2005 9:46 PM

Granted, it's razor thin with no new openings coming up (I think) but it'll get close :)

Updated Box Office Figures:

Domestic: $25,374,750
+ Overseas: $12,680,355
= Worldwide: $38,055,105


International Figures:

Australia $2,414,055 (12/6/05)
Austria $122,698 (12/6/05)
Belgium $50,326 (12/6/05)
Denmark $66,631 (12/6/05)
France $530,411 (Final)
Germany $933,985 (12/6/05)
Holland $93,477 (12/6/05)
Italy $107,926 12/6/05)
New Zealand $219,824 (12/6/05)
Norway $24,530 (12/6/05)
Portugal $221,620 (11/26/05)
Russia $1,691,368 (11/20/05)
Spain $991,573 (11/20/05)
Sweden $44,082 (12/6/05)
Switzerland $25,845 (12/6/05)
United Kingdom $4,784,311 (11/30/05)

GatorMarc

Eat 'em up, chomp, chomp.

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Friday, December 9, 2005 10:12 PM

Thanks for the info. Serenity's not doing that bad.

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Friday, December 9, 2005 11:47 PM



No it's not! And DVD sales will put it over into the black, I just know it.


"Is it Christmas?" Mal

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Saturday, December 10, 2005 12:05 AM

Quote:

Originally posted by FollowMal:


No it's not! And DVD sales will put it over into the black, I just know it.



I now have the Firefly theme stuck in my head. :P

Not that I mind. It's very pretty, after all.

Hums, "Take me out... to the black... tell 'em I ain't comin' back..."


-Runa27

Can't Stop The Signal

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Saturday, December 10, 2005 5:05 AM

I have to ssay though, that I am generally disappoitned in the sci-fi community in general for not supporting this great film during its first few weeks here in the US. Because the marketing budget for the film was pretty limited (such that it was unlikely to draw in a large non sci-fi type audience), it was really up to the sci-fi community outside of the core Firefly fans to push this movie into the stratosphere. If the sci-fi community had come out in force for this movie and talked it up to the extent that they should have, this movie would have easily done + $60 million domestic.

That said, a ~$40 million worldwide take on a movie with so little marketing in the mainstream media is not bad. If the DVD sales are extremely strong (and I think, based on the continuing strength of the Firefly DVDs and the movie's strong critical acclaim, there is a strong chance of this), then I think there is a very good chance that Universal will decide to do _something_ with the franchise. Additionally, I think the rental income from the DVD will be very strong. In this sense, I see Serenity as being the "Bourne Identity" of 2005 - a movie that didn't quite meet expectations at the box office, but more than redeemed itself on DVD.

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Saturday, December 10, 2005 6:15 AM

We can hope.

One problem for the film is that it works so much better if you've watched the DVDs, and know and love the characters, and there wasn't enough talk of how good it was to make new DVD converts before the main release.

Because people knew it kinda depended on the DVDs, a lot of them wavered, and then it didn't stick around long enough for them to finally get to watching it. This seemed to be the case on all the forums where I was promoting it, at least.

Also it was a bad time of year for many. I wanted to see it many many more times, but only got a chance to go twice, with waaay too much work to grant myself the luxury of trekking out and spending the time that I could otherwise use on a problem set or sleep. It went out of theaters here really quickly . . . :(

The advantage of the DVD is that you can get it and then watch it after you've had time to catch up on the series, if you want to do that.

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Saturday, December 10, 2005 7:05 AM

One thing to remember is of course that the amount of money Serenity makes at the box office and the amount of money it makes for the studio are two different things. Box Office Mojo estimates that studios receive only 55% of the box office, so Universal would only have made $20,930,307 off the BDM so far (by my hasty calculations). It looks nice for the film to make its budget back at the box office, but it still has quite a ways to go before Universal will be in the black on this.

And that means DVD sales will definitely determine whether or not there is a continuation. Joss has said as much. So we need to be giving out lots of Serenity DVDs this holiday season. Donate extra copies to your local libraries if you run out of friends and relatives.

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Saturday, December 10, 2005 7:12 AM

I agree! September/October is a horrible time to release a movie like Serenity. They should have aimed for a summer release, preferably July, r failing that, aimed for November-ish. I think it would have done a lot better if it had been during a peak time for movies, believe it or not. Look at how well Fantastic Four did despite being repeatedly called crap, due to its release date (and marketing budget, granted), or how well some of the autumn movies tend to do. I'm pretty sure Pirates of the Carribean was released during summer as well, and that was a huge hit, despite sounding like an even bigger longshot than Serenity (before PotC, Mr. Depp's popularity in the general public eye had considerably cooled, and for goodness sake, it was based on a theme park ride, who would ever expect it to be that good? At least Serenity was based on a critically-acclaimed, Emmy-winning TV series and had a small but very devoted fan base from the start).

Ah, but these are sleepy ramblings of someone in the middle of writing a final paper. So I don't know if they make much sense...


-Runa27

Can't Stop The Signal

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Saturday, December 10, 2005 5:39 PM

I am buying 3, 1 for me, 1 for my brother, and 1 for my brother's friend. Both haven't seen it yet. I am going to remove the plastic wrap so they can't return it either.

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Saturday, December 10, 2005 5:54 PM

hi

i am relatively new to firefly, and i think the problem is that peeps just do not know about the series or the movie.

personally i am a huge sci fi fan and think firefly is the best thing since b5
but i only acidentaly went t the cinema and saw it, case her in Norway the series havent been on tv and the movie got no advertaisment so a lot off the sci fi fans her dont know off the series

personally i got the dvd series a couple o days after seen the movie just finised the last episode, and man i want more o that

i dont think ther have been a show with such good charcters ever. i just love how they play off each oter.

i mean ther were more good stuff in 14 episodes off fierfly then ther were in 4 sesonse off farscape

i think it a shame that such a great show got stoped

any off you know if it is possibel for some oter tv producer to pick it up or will fox refuse that ?

i mean why cant they let somone els make the show if they dont want to ?

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