Legs shot out by Universal
POSTED BY: Goattail
UPDATED: Thursday, October 27, 2005 16:03
VIEWED: 6796
PAGE 3 of 3
Guys i'd hate to break it to you, the point of the marketing was underground, viral, gurrella (sp?) it was not suppose to be hyped, super huge like Doom or Starwars.
But i know it was efficetive. I pretty much keep my opinions to myself about the movie and firefly at work (very non scifi crowd, damn military) and I know at least one person who saw it , cuz "It was all over MTV News saying it was such a good movie and stuff". So basically i'm saying there marketing was fine. have a nice day 
-edit-
just so were clear , my work is about 12 people strong. before you blow it outta proportion
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"It's not that there HAS to be a sequel. It's just that I've got so many IDEAS..."-Joss Whedon
*Andersen AFB, Guam*
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leading up to Sept 30th (for over a week)
I was seeing 'Serenity' ads almost one per hour,
so I think Universal DID spend some serious money on advertising...
The BDM got some great reviews and Universal put out some more ads the first week of October noting those reviews...
But it isn't Universal's fault that
#1 most people first ask 'who is in it' and if there is no big name then they aren't interested
#2 the title (Joss picked) is a little vague and doesn't really tell you what the movie is about
#3 the box office figures are down all over in the US...no one is doing great.
People say that 'Into the Blue' got great advertising,
and clearly that was an easy concept to sell (Jessica Alba in a bikini...nothing complicated there)
BUT it did much worse business than 'Serenity'
So personally I don't blame Universal for the public's lack of response,
I think they did as much as an opening film could hope for...
It isn't our fault either, we did more than anyone could have expected.
IMO DVD sales/rentals are taking over the business and 'Serenity' is just the latest to be effected by it,
but all is not lost...be patient
'Serenity' is still a great film with wonderful reviews and it should do good DVD business...
and we'll have even more new fans coming here and wanting the TV show back on the air! LOL
**********************************************
watch the R. Tam Session vids: http://www.hittarivertam.nu/
and buy the 'Serenity' comics published by Dark Horse,
and have you joined the Browncoats yet?
http://browncoats.serenitymovie.com/serenity/?fuseaction=tools.invlink
&u=embers&linkID=36
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Quote:
All I have to say is Cuba Gooding Jr. He acts the same way, the only differnece in his characters are the clothes and the names.
Your point would have been better made with a number of different actors with a lack of range, but Cuba Gooding Jr. does act quite differently in a number of movies.
Perhaps you haven't seen Radio or Men of Honor or What Dreams May Come or As Good as it Gets. All very different characters than say...Jerry Maguire...or Rat Race...or Snow Dogs.
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The Americans I speak too (I'm a Brit) say the marketing was very slanted toward the fans over there.
I definatly think Universal made a mistake with their marketing in the US.
Over here in the UK the marketing was much more aimed at everyone, and more prevalent (at least in London, pretty much every underground station and most train stations had a poster, for instance).
Result, Serenity reached #1 for two weeks.
More insane ramblings by the people who brought you Beeeer Milkshakes!
Even though I might, even though I try,
I can't
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Sure, the movie is not the blockbuster people want so they blame the executives. I hope the suits realize not all of us feel this way.
I give Universal the big 'thumbs up' for taking a chance when no one else would, for seeing the potential, for letting us see our BDH's one more time in a story that changed EVERYTHING.
We all want another story in film. And, I believe we'll get it. When this thing hits the rental stores and people pick it up on a whim just think of how many more people are going to sign in to the Browncoat Blackbook.
From that, imagine how many people will buy the DVD's...both for Serenity and the TV Series. Then, if you will, will Mal & the Gang hit the theaters in another couple of years, think of the possibilities.
Ain't done by a long shot. The movie just showed us really how few Browncoats there are, and that we're a semi-rare breed at the moment. But it's growing. Oh yeah, you better believe it.
You all got on this boat for different reasons. And now we're being asked to hang with it. I, for one, am in!
You can't stop the signal, baby.
"You're either in or you're out, and I'm playing to the in."—Greg Dulli. Check out Greg's new solo album Amber Headlights. On sale now.
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