A suit's eye view on Serenity and sequels

POSTED BY: tiredoldreaver
UPDATED: Sunday, October 30, 2005 18:03
VIEWED: 27731
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ARANEOLUS

Sunday, October 23, 2005 11:54 PM

Finally someone puts in to words what I have been thinking and feeling.
I think everyone has seen other films that did much worse financially and, in defiance of common sense, came back with sequels.
While I am a little worried, with the fore mention "repeat viewers"(I myself have seen it 3 times), I do feel that Serenity will do well in DVD sales.
Maybe do a repeat of what Borne Identity did so long ago. So so take at the box office, phenomenal sales on DVD.

LIVINGIMPAIRED

Monday, October 24, 2005 12:19 AM

As encouraging as your theis may be, I'm smelling a lot of "if" coming off this post.

________________

http://www.greatestjournal.com/users/the_signal

RIVER6213

Monday, October 24, 2005 12:52 AM

Look at this this way. I've never heard of Firefly or Serenity two weeks ago, and so far I've seen the movie 5 times now (saw it today again) $7.00/showing, plus I purchased 40 tickets for my 40 friends...you do the math. I bought the book, $8.00, I bought the soundtrack. I plan to go see Serenity 2 more times, I plan to buy the DVD when it comes out, I already bought the Firefly the Complete Series DVD for myself and 7 other copies for some friends of mine, plus I've told everyone I know (or dont know) about Firefly and Serenity.

All of this activity adds up to a tidy sum for just one person actions (mine). Out of those 40 friends, more than half of them ran out to by the DVD tv series, and they are telling their friends etc.

In that two weeks I've downloaded and read everything available online concerning Firefly. I've joined up with every group there is on the internet, and I've started a letter writing campaign to Universal and FOX.

And all of this has occured in just two weeks since I saw Serenity. I suspect that there are several thousand "me's" out there who are doing just this sort of thing, so I suspect that things for Firefly and another movie might just actually happen...who knows?

LIMINALOSITY

Monday, October 24, 2005 1:09 AM

Quote:
Originally posted by tiredoldreaver:
He says, looking at the 3 Firefly DVD sets in his DVD rack!

Thanks for this crunchy analysis.
Given the responses I've been getting from friends I've taken to the movie who'd not much heard of the show, I think there will be a significantly larger fanbase than before the release of Serenity. Of the friends I've shared the show with over the past 2 years, many of them are as enthusiastic as I, and they've been busy dropping FF shaped pebbles into their own ponds. It helps to own multiple sets, doesn't it? I'm never leery of lending it, 'cuz even if I never get it back, I still have one at home.

Everything's shiny cap'n, not to fret.

FOLLOWMAL

Monday, October 24, 2005 1:12 AM

I am the same.... before I saw an episode of Firefly on SciFi, I didn't know a thing about it...loved it immediately, how could I not?! Then I googled it and lo and behold a whole world opened up to me. Discovered this wonderful place. I've been to the movie numerous times, with lots of folks accompanying me and I've bought 2 DVD sets of the show and I'm buying more. Bought the book, bought the movie visual companion, am going to buy the Serenity DVD (many times over, gifts and to share). I'll be going back to the movie, with folks again this week. I've told everyone in my family about it, got my Mom watching it for goodness sake! Bought her the DVD set of Firefly! I attach stuff about Firefly/Serenity to all my emails.... I could go on and on to illustrate my new love for this. I've never done this before... never been obsessed with a show.

What I'm saying, is that I think it's the same for almost everyone who comes in contact with it, they FALL IN LOVE WITH IT!

I think this will grow and grow and I think we will get more.....

FollowMal

NERDLOVER

Monday, October 24, 2005 1:18 AM

I just wanted to add, thank you for an optimistic message. I know a lot of us have been in despair and ready to give up on the idea of continuation, further fueled by negative commentary. However, it's important to be positive no matter what the outcome--good thoughts have a better chance at breeding good news!

FOLLOWMAL

Monday, October 24, 2005 1:21 AM

You are helping us have hope, tiredoldreaver..

Thanks!

FollowMal

EBANZAI

Monday, October 24, 2005 1:32 AM

Quote:
Originally posted by tiredoldreaver:
First time on the board, but have been following with obsessive interest the movie returns.

Some additional facts and figures to hone your thinking:

Marketing costs are not factored into production budget. Serenity's US marketing budget was rumored to be around $10mil.

Studio box office take should be approx 50% barring unusual contract terms.

DVD profits are approx 67% of studio's DVD revenues (your $12-$15 per DVD figure is a good guess for revenues). 1/3 of the revenue gets eaten up by manufacturing, marketing, and distribution costs.

TV syndication is very lucrative at 90% profit.

Home video rentals is a potentially huge revenue stream. Insanely popular rentals can hit $60mil in rentals (studios get perhaps 40-50% of that). Modest rental revenue would be $5mil.

More info on my thread here:
http://www.fireflyfans.net/thread.asp?b=2&t=14021

KHAMELEON

Monday, October 24, 2005 2:11 AM

Just a side note Firefly DVD set is #1 seller at www.chapters.ca (Canadian Amazon for you non-canadians) I ordered a set last week from there and they were sold out. Its beating out batman and starwars 3.

VANCOUVER

Monday, October 24, 2005 3:11 AM

Quote:
Originally posted by RiveR6213:
Look at this this way. I've never heard of Firefly or Serenity two weeks ago, and so far I've seen the movie 5 times now (saw it today again) $7.00/showing, plus I purchased 40 tickets for my 40 friends...you do the math. I bought the book, $8.00, I bought the soundtrack. I plan to go see Serenity 2 more times, I plan to buy the DVD when it comes out, I already bought the Firefly the Complete Series DVD for myself and 7 other copies for some friends of mine, plus I've told everyone I know (or dont know) about Firefly and Serenity.

All of this activity adds up to a tidy sum for just one person actions (mine). Out of those 40 friends, more than half of them ran out to by the DVD tv series, and they are telling their friends etc.

In that two weeks I've downloaded and read everything available online concerning Firefly. I've joined up with every group there is on the internet, and I've started a letter writing campaign to Universal and FOX.

And all of this has occured in just two weeks since I saw Serenity. I suspect that there are several thousand "me's" out there who are doing just this sort of thing, so I suspect that things for Firefly and another movie might just actually happen...who knows?

I can add to that. Besides that I've seen the movie three times (with four other people in tow) and bought two copies of Firefly since the movie was released, I just spent the WHOLE DAY watching the Firefly DVD set (mine) with my sister and her friend. Until yesterday, the friend had never laid eyes on Firefly, and she hasn't yet gone to Serenity--because why would she, knowing almost nothing about it? (I dragged my sister, first weekend). But here she is, having watched the pilot and gotten so hooked that she literally sat in front of the TV today from 9 in the morning until 6 at night, without moving, eating, drinking, or going to the bathroom. My sister loves it just as much. There you have two future Serenity DVD sales (plus any they give as gifts) that have nothing to do with old Browncoaters, or repeat sales, or whatever. The number of converts, in both directions--from the DVD, which has been revived during the movie's run, to the movie, and vice versa--is immense, and there is no way that longtime fans can account for more than a fraction of the current Firefly sales, so the series has clearly expanded its fan base exponentially. (I think we ought to be rooting for a return of the TV show more than the movie, but that's just my preference.) When I went to pick up a copy of Firefly to send to some friends, the guy at the store opened the Holds drawer and every single DVD in there was Firefly. It was pretty funny.

We will get our sequel, if that's the desire, and we almost certainly could get our TV show back, if we directed focused effort in that direction (Universal DOES own the Sci-Fi channel). Joss's desires have already been clearly and repeatedly expressed: he wants to do this more than anything else, and he probably wants it more than any one of us does. That's not the issue, and never has been.

When the thing is real, it doesn't need artificial respiration. This thing is still living on its own, and I really believe it will continue to.

Vancouver

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