How can we help Serenity make the $80 million international dollars that Universal wants?
POSTED BY: ErinBC
UPDATED: Friday, October 21, 2005 18:27
VIEWED: 5211
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Okay so I think I was reading that Universal said $50 mil US or $80 mil worldwide would make enough for them to do a sequel...I think it's fair to say, however unfortunate, that it won't make $50 mil in the US with the loss of theaters this weekend. So, do we pin our hopes on drumming up publicity for the other countries that have yet to see "Serenity" and hope that it can do what "The Island" did (do relatively poorly in the US but make hundreds of millions internationally)? And, how do we do that? Universal's ad campaign in the US was for lack of a better word, crappy. Have they changed their techniques for the international ads?
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Well, the obvious answer is to go see Serenity as many times as humanly possible. The other is to buy up Serenity DVDs when they release. We just gotta keep throwing cash at this thing.
I feel relatively confident that Serenity will do huge business in the Asian market, though.
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good lord, i hope that's including DVD sales because that's a huge goal.
The urge to save humanity is almost always a false front for the urge to rule. – H.L. Mencken
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I'm a little curious about the French box office as they are just coming into school holidays and they may have heard of Serenity being number one in UK. Serenity missed school holidays in other markets. Will the Asian rollout be big? Will it be after the DVD is already out???
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Oh and I forgot, keep telling your friends about the movie for its DVd release. Don't get too evangelical though, it turns people off. Invite friends over for a Firefly night or something, once you watch it its hard not to want to own the movie.
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The school hols haven't made a difference in the UK (they start next week here) as its been given a 15 rating here and I BELIEVE will be receiving a similar rating in France...
At present Serenity has made over $30 million including UK and Australia. $80 is not an unachievable goal if it also includes DVD and movie right deals...
"Every heist, he's gotta start yelling my name..."
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Hi GersWhere are you writing from? Is it the UK where holidays are on, have they started yet? I'm sure some under 15s will sneak in? No?
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It only 15 plus in UK because of a headbut or two.
Additional DVD sales encouragement:
Care of IMDB:
'Kingdom of Heaven' Becomes a Hit -- On DVD
Ridley Scott's Kingdom of Heaven, which reportedly cost $130 million to produce but earned only $47 million at the domestic box office, was the No. 1 movie in home-video sales and rentals last week, according to Nielsen's VideoScan. It replaced last week's chart-topping Cinderella from Disney's Buena Vista Home Entertainment.
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I hope that the $80 million goal includes DVD's, if not it seems like a rather high goal for a movie without a "big name star" to pull people in. The advantage of no big name star though is that it only cost $39 million to make and so it will at least break even and make some kind of profit on top of that. I also agree with the above comments that the Asian market will do well as will DVD sales/rentals. I just keep hoping to hear that Universal's advertising has improved worldwide, I think that would really help.
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Quote:
Hi GersWhere are you writing from? Is it the UK where holidays are on, have they started yet? I'm sure some under 15s will sneak in? No?
West Yorkshire in the UK, Hols start on Monday here and in other parts of the country the week after and while I agree some 12+ will sneak in to see Serenity the rating does rather put an end to it as a family film look-see... I couldn't (wouldn't?) take my 10-year old to see it even though he loves Firefly.
"Every heist, he's gotta start yelling my name..."
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