The Crucial Third Weekend

POSTED BY: StakeTheLurk
UPDATED: Saturday, October 15, 2005 20:18
VIEWED: 17076
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CHRISTHECYNIC

Tuesday, October 11, 2005 5:29 AM

I worry about that too. There are not a lot of theaters round here and none are big. As is there are only two that have it within reasonable fuel consumption. If they drop it I can't do anything.

MARTING

Tuesday, October 11, 2005 1:47 PM

It's still a shame that serenity opened at only 2100 theaters.. i've heard from many people now who were interested in seeing it but decided to wait for the dvd as it's not showing in their town's theater.

JYA

Tuesday, October 11, 2005 2:14 PM

You posted "I've been thinking of heading to the theaters and talking to every appropriately-aged person I see about the movie. Recruitment is *really* not my style, but if that's what it's gonna take..."

Just curious - what is appropriate age? I went with my 60 year old mother and my 11 year old daughter who both love Firefly and Serenity.

SADLITTLEKING

Tuesday, October 11, 2005 3:47 PM

Quote:
Originally posted by Unicorn:
I've seen it 4 times already, and my husband has seen it 3. I was wondering... How do they count numbers from during the week? Serenity has to be doing better than the average film during the week, because I know Browncoats seeing it whenever they can.

Not sure about where to find the Top 10 movies per day, but you can keep track of Serenity's total, both domestic and overseas here:

http://www.boxofficemojo.com/movies/?id=serenity.htm

As you can see, it's taken in $18 million domestically and $3 million overseas for a total of $21 million so far. Not bad at all and DVD sales should bring Universal a small profit. I don't think they expected anything more.

EDIT: For the link I provided, click the tab marked "Daily Breakdown" to see the daily earnings. If you look up the other movies in the Top 10 and do the same, you could come up with a comparison of how Serenity is doing compared to other movies during the week.

BRITCHICK

Tuesday, October 11, 2005 4:19 PM

Quote:
Originally posted by jya:

Just curious - what is appropriate age? .

Did you know that in the UK, Serenity has been given a 15 certificate?! 15!

Brit

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JAKE7

Tuesday, October 11, 2005 4:40 PM

I posted a thread on another Forum I frequent (it's for a band I'm most fond of) with a link to the 9 minutes page.

I'm hoping that anyone bored will jump in, go to the link, watch the 9 minutes and then GO TO THE THEATER!!

The board gets international fans on it, so with any luck, I can get a few more "virgins" to see our BDM!!

--------------
MAL: Everybody's makin' a fuss.

JASONZZZ

Tuesday, October 11, 2005 5:05 PM

Quote:
Originally posted by jya:

Just curious - what is appropriate age? I went with my 60 year old mother and my 11 year old daughter who both love Firefly and Serenity.

Well, I've seen folks take their 5 or 6 year olds (don't know fer sure, but that's my take on it when the house lights came on, saw'em marching out) to the LOTR:ROTK - the 3rd one, where the movie opens with the history of the wretched thing: 1 hobbit taking his sweet time choking the life out of another and watching that one hobbit's life draining away on screen in a 15 feet tall face - can't imagine the nightmare for that kid... Anyways, that and the massive battle scenes... for me, that wasn't appropriate for young kids to watch, even if the story is that engaging. For one, most kids (that's MTV cum Xbox generation kids of today) are prone to be bored by long stretches of inane (well, what they perceived to be that anyways) dialog and things that they don't understand. Then there is the violence and the action that they *shouldn't* have to bear...

But then again, they might very well be numbed to it all from watching all of the Wednesday RAW (that' wrastling) and all of the other people bashing shows out there...

Turning the corner, funny thing about the grandma types... There was one time when I watched "Sex and Zen" in an Arthouse cinema (if you haven't seen the film, it's about the eventual downfall and completely life ruining experience of a scholar from his sex obsession; there's Sex and there's Zen too), when I was walking out, I passed by two well-dressed respectful grandma-aged ladies. One said to the other, "Oh my Marge, I didn't realized Asians did *that!" - perhaps in a slightly "offended-my-sensibilities" tone. I just walked by and said "ur, what, like having Sex?"
[snickers]

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BROWNCOAT1

Tuesday, October 11, 2005 5:23 PM

Quote:
Originally posted by christhecynic:
Now might be a semi-good time to bring up the "moonbrained" idea that I currently refer to as, "Total but charming insanity" (no offence to anyone is intended.)

The idea is for everyone to go this coming Saturday, that is to say every Browncoat we can get a hold of, every friend we can convince to go again or for the first time, any fan of the movie that doesn’t fit into those categories you might know, and anyone else. In one glorious day we all show up and see if we can make a spike in the numbers.

Count me in.

Of course I should mention that I have been going every single day during the weekend since it opened so it is not a stretch for me to do it again this weekend.

__________________________________________

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RACEFANZ

Tuesday, October 11, 2005 5:28 PM

This site is the best one for any type of movie information. The BDM still hasnt even broke even yet.

http://www.boxofficemojo.com/movies/?page=daily&id=serenity.htm

Those that beat their swords into plowshares will farm for those of us that don't.
Steve from Yuma.....Out

SOUPCATCHER

Tuesday, October 11, 2005 6:13 PM

Serenity is doing well in certain locations (if the theater reports over at the UB can be trusted). Far above the average theater take listed on boxofficemojo. So there have to be some theaters out there where it's doing really poorly. The two week contracts are up this Thursday and that's when we'll know how many theaters decided whether or not to keep the movie. It makes more sense to me to support theaters where Serenity is already doing well, by buying tickets and taking others and recommending the movie over the next three or so days, so the owners have an incentive to keep the movie. A blanket attack would be less effective, in my opinion, than steady business. All of us who can have already been going regularly but it might be time to be more tactical with our dollars. Unfortunately, we should probably just write off theaters where it's doing poorly.

This is a slow burn. I do think the word is getting out there, just very slowly. Not many people saw this movie opening weekend, relatively speaking, so we're starting from a small base and trying to build up. It just needs to be in enough theaters long enough for that word of mouth to build.

* editted to add: It's too bad we don't have access to all the numbers (number of tickets sold at each theater, average size of audience, how that compares to other movies currently out there, etc.) so that we could determine which theaters have a likelihood of keeping the movie and spending our money there. If the movie has played to pretty empty theaters, a one day spike probably won't make an impact on the decision to keep or not keep the movie.

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